Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
Aprimo is ranked 2nd in Marketing Resource Management while IBM Marketing Operations is ranked 15th in Marketing Resource Management. Aprimo is rated 0.0, while IBM Marketing Operations is rated 0.0. On the other hand, Aprimo is most compared with BrandMaker, Workfront DAM, Salesforce Marketing Cloud, Marketo and Oracle Service Cloud, whereas IBM Marketing Operations is most compared with .
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