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Appsflyer vs Veritas Alta Data Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Appsflyer
Ranking in AI Data Analysis
22nd
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
Mobile Measurement Partner (MMP) (1st)
Veritas Alta Data Protection
Ranking in AI Data Analysis
19th
Average Rating
9.4
Reviews Sentiment
6.5
Number of Reviews
6
Ranking in other categories
Cloud Backup (29th)
 

Mindshare comparison

As of May 2026, in the AI Data Analysis category, the mindshare of Appsflyer is 0.5%. The mindshare of Veritas Alta Data Protection is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Veritas Alta Data Protection0.5%
Appsflyer0.5%
Other99.0%
AI Data Analysis
 

Featured Reviews

RS
Senior FrontEnd Developer at Adobe
Marketing teams have made data-driven campaign decisions and grow real app user bases
For me, the best part is that it clearly shows which ads or channels are bringing your real users. It tells us from where we are actually getting a stable set of user bases so that marketing decisions for the future become easier. It provides a great user interface, making it easy for tracking and future marketing campaigns. The integration is quite smooth, and the documentation which Appsflyer provides, along with the support from its tech team is amazing in terms of getting started and integrating into our applications. Dashboards, segregations, and charts provided for analytics are top-notch and up to market standard, helping business users to analyze data and make future marketing decisions. It has significantly improved our revenue, helping us understand our real users to target our core audience better and expand our business.
RahulSharma8 - PeerSpot reviewer
Storage Platform Engineer at Expedia Group
Cloud backups have secured critical data and have enabled fast recovery from ransomware threats
I do utilize the automated policy-driven operations with Veritas Alta Data Protection. They have helped in reducing manual workloads because manual intervention is required to handle errors or backup job failures when trying to back up a particular AWS account where critical resources are deployed. Discovery takes a lot of time because we are backing up data already in the S3 buckets. We often face challenges with resource discovery because discovery does not happen once a month; it happens daily. Every day, the discovery job runs before backing up resources. We may encounter issues in discovery or related to permissions, meaning if we have backup permissions on a bucket but further intensive permissions are present on any particular file, the Veritas Alta Data Protection job will skip that file. At times, backup fails with one or another error, and manual intervention is definitely needed. It is predominantly automated and policy-driven, but manual intervention is also required sometimes. We tested the effectiveness of Veritas Alta Data Protection's granular restoration feature during POC because we had a requirement to test various scenarios like restoring the bucket in a particular region, restoring the bucket in a different region, restoring EC2 instances, restoring containers, and databases. One more crucial feature for us in selecting Veritas Alta Data Protection is having replication between Veritas Alta Data Protection clusters. Once the primary backup job is complete, Veritas Alta Data Protection runs an SLP job, which is a storage lifecycle policy. This SLP job moves or replicates the data from one Veritas Alta Data Protection cluster to another. If the Veritas Alta Data Protection cluster goes down, the data is still replicated to the other Veritas Alta Data Protection cluster.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Appsflyer has positively impacted our organization by improving the particular events' properties."
"Appsflyer has changed my organization positively as it marks the beginning of client engagement and the client engaging funnel."
"Since implementing Appsflyer, we have seen a 30% increase in our total app installations and a similar percentage increase in our user base and revenue."
"From a programmatic perspective, Appsflyer is one of the more reliable platforms when it comes to cross-channel management."
"A specific positive outcome I've seen from using Appsflyer is getting insights into iOS with their single source of truth, which I use consistently for data analysis and getting a report that is agreeable between the client and me."
"Appsflyer has impacted my organization quite positively, as we were also using Adjust, and I prefer Appsflyer."
"The solution is very easy to use."
"In the last two years, we faced issues with ransomware, but because of the encryption level which we set with this backup software, we were able to restore all of our data without losing a single file."
"It is rather easy to replicate data across your cloud environment using this solution once you've done it a few times."
"Veritas Alta Data Protection is an industry leader, and I am quite impressed by the leadership that they have in this segment."
"The ransomware protection feature and anomaly detection are the most valuable, and the ability to integrate new cloud workloads is also valuable."
"Regarding cost-effectiveness and return on investment, we have seen benefits in the form of saving time and resources."
 

Cons

"I feel that a feature improvement would be beneficial. After performing all the user actions, we were supposed to wait a few minutes, maybe two or five, and then check Appsflyer to download it, as there is no UI or UX to display user journey actions and properties directly."
"Appsflyer can be improved with event de-duplication."
"One improvement that Appsflyer can make is to find better ways to access aggregating raw data."
"Many times we run into problems, and Appsflyer tech support is hard to reach."
"I would say sometimes the integration could be a bit tough, especially because I struggled when I was integrating Appsflyer into my Apple Search Ads and my iOS application."
"I hope we will be able to use Veritas Alta Data Protection in a very user-friendly manner, which is what I am expecting from Veritas features."
"It would be nice if reporting was a bit easier."
"The IVR system should be reduced so that customers can reach support directly, as when someone calls, it is typically for a critical technical issue and the call should connect directly to a representative."
"Since Veritas Alta Data Protection recently entered the market, it does have limited technical resources for support."
"Maybe a year and a half ago, during a backup, I had an updating issue with Java."
"NetBackup should be made more user-friendly, and a video tutorial should be created to help new users understand how to configure and use the solution properly."
 

Pricing and Cost Advice

Information not available
"NetBackup is 20 percent more expensive compared to the competition."
report
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894,738 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
18%
Educational Organization
9%
Financial Services Firm
8%
Outsourcing Company
7%
Construction Company
19%
Healthcare Company
9%
Manufacturing Company
9%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Appsflyer?
My experience with pricing, setup cost, and licensing while working on the brand side allowed me to evaluate all the features and functionalities and costs.
What needs improvement with Appsflyer?
One improvement that Appsflyer can make is to find better ways to access aggregating raw data. You have to pay for data ingestion when you export; it's not like you get front-end numbers from the r...
What is your primary use case for Appsflyer?
My main use case for Appsflyer is mobile attribution. A specific example of how I use Appsflyer for mobile attribution is that I use it for iOS scan data to get a single source of truth using their...
What is your experience regarding pricing and costs for Veritas Alta Data Protection?
The setup cost is quite good and affordable. Since we have been using Veritas Alta Data Protection for the last four years, the price is very friendly. In terms of technical features, it is pretty ...
What needs improvement with Veritas Alta Data Protection?
The solution could benefit from some artificial intelligence features where we can restore files or get assistance from the AI side, as the world is moving toward AI. Specifically, AI capabilities ...
What is your primary use case for Veritas Alta Data Protection?
In the last two years, we faced issues with ransomware. Because of the encryption level which we set with this backup software, we were able to restore all of our data without losing a single file.
 

Overview

Find out what your peers are saying about Appsflyer vs. Veritas Alta Data Protection and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.