Amazon QuickSight vs Looker vs Tableau Enterprise comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.5, and holds a 4.9% mindshare in the category. Google is ranked #6 in EBT , with an average rating of 8.0, and holds a 8.2% mindshare. Additionally, 66% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Amazon QuickSight

Read 32 Amazon QuickSight reviews

7,238 Views
4,849 Comparison Views

66% willing to recommend

Looker

Read 19 Looker reviews

2,819 Views
930 Comparison Views

80% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,755 Views
12,248 Comparison Views

89% willing to recommend

Amazon QuickSight

Looker

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight, Looker, and Tableau Enterprise based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: September 2025).

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

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Helped 867,826 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	4.9%
Microsoft Power BI	14.5%
Tableau Enterprise	11.0%
Other	69.6%

BI (Business Intelligence) Tools

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	8.2%
Tableau Enterprise	27.4%
Qlik Sense	12.0%
Other	52.400000000000006%

Embedded BI

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	11.0%
Microsoft Power BI	14.5%
Amazon QuickSight	4.9%
Other	69.6%

BI (Business Intelligence) Tools

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"From an analytics perspective, it's really good for self-service analytics."

"Easily able to connect with our other services and easy to manage."

"The most valuable feature I have found is the low-level securities are very easy to use."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"The solution is simple to implement."

"The solution's most valuable feature is its flexibility to visualize certain logs."

"The product is easy to learn."

"The most valuable feature of this solution is the user interface."

More Amazon QuickSight pros

"We can centralize all our data models."

"It is a pretty stable solution because it is a cloud-based product."

"From a developer's perspective, the way the functionality's being handled is great."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"With Looker, I have experienced benefits in terms of usability and shareability."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The product is easy to use."

More Looker pros

"A valuable feature of Tableau is that it is a useful tool for small setups. I shuffle between Tableau and MicroStrategy, so I use Tableau for personal purposes more than enterprise. I like the light version of Tableau for personal usage and doing some use cases on my own. When it comes to something small, I use Tableau for setups, rather than any other tool."

"Data handling, visualizations, and aesthetics of it are the most valuable features."

"I believe one of the most valuable features of the solution is trend analysis."

"The most valuable feature is the richness of its visualization and from a self-service standpoint, the ease of use."

"The solution offers very good reporting."

"It is an excellent tool for data capture, processing, and visualization."

"Tableau is saving me time, money, and resources, which I would rate as ten."

"It is easy to adapt visualizers to have interactive conversations among decision-makers."

More Tableau Enterprise pros

Cons

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"There is room for improvement in terms of the number of visualizations and dashboards that are available."

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

"One area for improvement is the cost, as it's a bit expensive."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"Lacked connectivity with other third-party tools and data sources."

"There should be better connectors for different data sets."

"I just want a few more features to be added."

More Amazon QuickSight cons

"The visualization capability of the product is limited."

"It needs to be more user-friendly."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Stability needs improvement."

"The integration with different databases must be improved."

"Integrations with other BI tools could be better."

"The product does not have documented material."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms."

"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."

"The forecasting feature in Tableau in my view is too limited because it must have dates but I should be able to predict the outcome of an event without having a date as part of the input."

"It is not so great when it comes to data exchange/integration, data mining, etc."

"If you mainly need a tool for BI reporting, it's not the best option. Tableau needs better abilities to generate simple reports, integrate, create databases, and work with data lakes."

"The setup was easy but we are having some problems with the configuration that is taking a long time. We have done some initial tests and some of the delays could be from bandwidth issues. However, the whole installation process should be simplified."

"Its price should be improved. Its price is much higher than Power BI and QlikView. Programming is not easy on Tableau. For programming, you have to have a separate model. They should include programming directly on the web portion of the Tableau desktop so that people can write Python or JavaScript code for customizations instead of using a different model. Currently, Tableau Data Prep is a separate application that you have to purchase. It would be helpful if they can include Tableau Data Prep and programming languages such as R, Python in the next version. Tableau Public, which is a community version, doesn't allow you to save your work on your desktop. They should allow it. Currently, you can only upload it in the community."

"I would like the solution to have certain features allowing the delivery of reports to the email."

More Tableau Enterprise cons

Pricing and Cost Advice

"The pricing is cost-effective with a good plan."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"It's affordable compared to other long-term contractor business tools available in the market."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"Amazon QuickSight you subscribe and you use the service."

"The solution is not affordable."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

More Amazon QuickSight pricing and cost advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"It's not cheap, but it's not expensive for big companies."

"I do not have to make any payments to use the solution."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

"It's an annual fee with everything included but it's quite expensive."

"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."

"Its price is reasonable. Everything is included in the license."

"It is a bit overpriced."

"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

"It is more expensive than other solutions."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

10%

Government

Financial Services Firm

14%

Computer Software Company

12%

Retailer

Manufacturing Company

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	9
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	66
Large Enterprise	182

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...

See all answers

What needs improvement with Amazon QuickSight?

Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improv...

See all answers

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 33% of the time

Looker Studio vs Amazon QuickSight

Compared 15% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 4% of the time

ThoughtSpot vs Amazon QuickSight

Compared 1% of the time

More Amazon QuickSight Competitors

Databricks vs Looker

Compared 15% of the time

Microsoft Power BI vs Looker

Compared 12% of the time

Qlik Sense vs Looker

Compared 9% of the time

IBM Cognos vs Looker

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 5% of the time

More Looker Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 19% of the time

Domo vs Tableau Enterprise

Compared 10% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

SAS Visual Analytics vs Tableau Enterprise

Compared 3% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

September 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker

September 2025

Download Looker product report

Buyer's Guide

Tableau Enterprise

August 2025

Download Tableau Enterprise product report

Also Known As

QuickSight

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

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