Amazon QuickSight vs Looker Studio vs Microsoft Power BI comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.6, and holds a 6.7% mindshare in the category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.7% mindshare. Additionally, 63% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 85% of Google users who would recommend it.

Amazon QuickSight

Read 29 Amazon QuickSight reviews

6,841 Views
6,491 Comparison Views

63% willing to recommend

Looker Studio

Read 12 Looker Studio reviews

1,002 Views
1,112 Comparison Views

85% willing to recommend

Microsoft Power BI

Read 321 Microsoft Power BI reviews

20,047 Views
16,081 Comparison Views

93% willing to recommend

Amazon QuickSight

Looker Studio

Microsoft Power BI

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Executive Summary

We performed a comparison between Amazon QuickSight, Looker Studio, and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: May 2025).

Buyer's Guide

BI (Business Intelligence) Tools

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

BI (Business Intelligence) Tools

Reporting

BI (Business Intelligence) Tools

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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James Balbach

Executive Director, Decision Support at Community Health Network

Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements

Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The query and dashboard capabilities are entirely good."

"The product is easy to learn."

"The most valuable feature I have found is the low-level securities are very easy to use."

"The solution's most valuable feature is its flexibility to visualize certain logs."

"One of the most valuable features of Amazon QuickSight has been the speed at which visualizations can be created."

"The solution is simple to implement."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"The integration is very seamless. We stored our result CSV files in S3 and connected directly from there."

More Amazon QuickSight pros

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"Valuable features include advanced integrated analysis and easy implementation."

"The ability to design complex data models and equations."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

"The tool is very flexible so it allows creativity."

"The interface is very fluid."

"Its data visualization provides the user the ability to quickly look at data and focus on relevant information, allowing them to make an immediate decision."

"It is a powerful tool that helps our data analysis processes."

"The most valuable aspect of Microsoft Power BI in my field is the insights it provides from analyzing data. Sometimes, these insights go beyond what traditional analysis can reveal due to the large volume of data involved. In terms of improving our data analysis process, it starts with identifying data sources, followed by cleaning and filtering out irrelevant data. Then, we categorize and structure the data to achieve the best visualization and insights. Regarding Power BI's integration with other tools, although we haven't implemented it ourselves, it's known that Power BI can integrate with systems like SAP or ERP software, which could enhance our analytics capabilities if needed."

"Helped identify bad data, enabling the corrections needed to the data for management."

"Real-time refresh is quite interesting and user-friendly, provided you have access to a gateway. It works well."

"It ingegrates nicely with Office 365."

More Microsoft Power BI pros

Cons

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."

"Right now, you can't use Amazon QuickSight on other cloud providers, so I'd like it to have availability on other cloud providers. This is an area for improvement in the product. What I'd like to see in Amazon QuickSight in the future is a distributed centralized system where I can manage all reports in one place, and for Amazon QuickSight to become reporting as a service."

"There is room for improvement in terms of the number of visualizations and dashboards that are available."

"It should support integration with Python or R."

"There should be better connectors for different data sets."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"I just want a few more features to be added."

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

More Amazon QuickSight cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Stability and scalability an be improved for a full ten."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"The tool should improve on live data integration for quicker data reflection."

More Looker Studio cons

"Integrating it with the physics build model or the engineering model should be included."

"In Microsoft Excel, you are able to have tabs. However, in Microsoft BI you do not have this flexibility."

"Real-time updating needs improvement."

"The initial installation is difficult."

"The one thing that I noticed specifically was the graphical features, and some of the analytical features. They were stronger on the Tableau side."

"I'm not overly technical, and so I can't really speak to any shortcomings from a technical standpoint."

"Some kind of expression wizard, where the user can build a complex expression without any knowledge of DAX, can be a good addition to the product."

"Powerpoints are not available in the report server."

More Microsoft Power BI cons

Pricing and Cost Advice

"The solution is not affordable."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"It is simpler and cheaper than other solutions."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"The pricing is cost-effective with a good plan."

More Amazon QuickSight pricing and cost advice

"The tool is free."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"Our license is paid yearly and we have found that we have to be careful not to over-extend our usage in order to avoid upgrading our capacity plan."

"It is free."

"There are a few options available for purchasing a license. Typically the number of users you have will determine the price of the license. The more users you have the more you will pay."

"In general, Microsoft BI's price is lower compared to Alteryx."

"I used a two months free trial to see if it had what I needed."

"Their price is good."

"The solution’s pricing is reasonable."

"All of the licenses are on an annual basis, but Microsoft will amortize it to an extent. If it's five years, they'll include the possible interest they might have the following year. Ideally, their licensing scheme is an annual license, but they make it easier for some of our clients to take a five-year license but package everything inside for them to buy the license for five years."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

15%

Financial Services Firm

13%

Manufacturing Company

10%

University

Educational Organization

39%

Financial Services Firm

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...

See all answers

What needs improvement with Amazon QuickSight?

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need ...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets tak...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

See all answers

Comparisons

Tableau vs Amazon QuickSight

Compared 18% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 6% of the time

QlikView vs Amazon QuickSight

Compared 5% of the time

Looker vs Amazon QuickSight

Compared 3% of the time

More Amazon QuickSight Competitors

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Databricks vs Looker Studio

Compared 3% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

TIBCO Jaspersoft vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Tableau vs Microsoft Power BI

Compared 14% of the time

Domo vs Microsoft Power BI

Compared 8% of the time

Databricks vs Microsoft Power BI

Compared 8% of the time

KNIME vs Microsoft Power BI

Compared 5% of the time

Oracle OBIEE vs Microsoft Power BI

Compared 4% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

May 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

May 2025

Download Looker Studio product report

Buyer's Guide

Microsoft Power BI

April 2025

Download Microsoft Power BI product report

Also Known As

QuickSight

Data Studio

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Buyer's Guide

BI (Business Intelligence) Tools

May 2025

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