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Amazon QuickSight vs Looker Studio vs Microsoft Power BI comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #5 in BIT , with an average rating of 7.4, and holds a 6.3% mindshare in the category. Google is ranked #9 in RT , with an average rating of 7.9, and holds a 3.0% mindshare. Additionally, 66% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 81% of Google users who would recommend it.
Amazon QuickSight
Read 32 Amazon QuickSight reviews
  • 7,681 Views
  • 5,146 Comparison Views
66% willing to recommend
Looker Studio
Read 14 Looker Studio reviews
  • 2,053 Views
  • 883 Comparison Views
81% willing to recommend
Microsoft Power BI
Read 326 Microsoft Power BI reviews
  • 24,290 Views
  • 14,817 Comparison Views
93% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Amazon QuickSight, Looker Studio, and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

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Buyer's Guide
BI (Business Intelligence) Tools
August 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Amazon QuickSight6.3%
Microsoft Power BI20.4%
Tableau15.4%
Other57.9%
BI (Business Intelligence) Tools
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio3.0%
Microsoft Power BI25.3%
Tableau20.7%
Other51.0%
Reporting
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI20.4%
Tableau15.4%
Amazon QuickSight6.3%
Other57.900000000000006%
BI (Business Intelligence) Tools
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
Read full review
Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
Read full review
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."
"The most valuable feature I have found is the low-level securities are very easy to use."
"The solution is simple to implement."
"The most valuable feature of Amazon QuickSight is its connectivity with other Amazon services."
"The query and dashboard capabilities are entirely good."
"It helped the managers to visualize the data activities."
"From an analytics perspective, it's really good for self-service analytics."
"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."
More Amazon QuickSight pros
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The product's initial setup phase is very simple."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The ability to design complex data models and equations."
"I would rate this solution eight or nine out of ten."
More Looker Studio pros
"I like that I can use Power BI to upload data. That is very important for me. The visualization is also convenient and easy to use."
"The solution is easy to use and flexible."
"The solution is easy to set up and implement."
"As it was my first time using Power BI, I can say that it was fairly easy to learn, especially if you already know BI-type tools."
"Previously we used Excel, which took a long time - two or three weeks - to bring the data into a uniform format, whereas BI can do the same job in a day."
"Good CS and administration."
"Reports, dashboards, and visualizations are most valuable."
"Users already using Excel can generate new reports and dashboards within minutes."
More Microsoft Power BI pros
 

Cons

"QuickSight needs to add more visuals similar to what Power BI offers."
"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."
"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."
"The cost of queries is very high."
"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."
"I just want a few more features to be added."
"The product has some storage and SPICE data issues."
"I would like to see a feature that allows us to save a draft version before making it public and publishing it."
More Amazon QuickSight cons
"Stability and scalability an be improved for a full ten."
"Panels are not as easy to use as other data extraction UIs."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
More Looker Studio cons
"I would like to see some AI incorporated into this solution in the future."
"From a scalability and performance perspective and based on my understanding and feedback from end users, there's room for improvement in data processing, scaling up, and leveraging the cloud. That could be an enhancement area for me to look into."
"Trend data and dashboards need improvement."
"I think that the solution is harder to use for people who are not experts in data."
"From any improvement perspective, I want the product to be made available to users free of cost...The stability and scalability of the product can be better."
"The solution could improve by having more attractive graphical charts."
"Real-time refreshing for SAP BW would be nice. We know its on the radar for the development team at MS. ​"
"It is easy enough. I don't see any real substantial improvements that are needed. It is great as it is, but its interface could be a bit modern."
More Microsoft Power BI cons
 

Pricing and Cost Advice

"It is simpler and cheaper than other solutions."
"Amazon QuickSight you subscribe and you use the service."
"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."
"The solution is not affordable."
"It's affordable compared to other long-term contractor business tools available in the market."
"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."
"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."
"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."
More Amazon QuickSight pricing and cost advice
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"The premium licensing is approximately $5,000 per month which is pretty expensive."
"For my primary use case, i.e. teaching students, the free version of Power BI is adequate."
"This product offers good value for the money."
"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."
"No comment."
"We pay on a monthly basis which is approximately $10 per user on the Microsoft Power BI Pro license. At the moment we are still down at 400 users, but once we reach 500 users, we will move to the premium edition. The premium is $5,000 for unlimited users. Currently, with the 40 users, the cost is roughly $500."
"Downloading Power BI Desktop is free."
"From a cost point of view, it's competitive in the enterprise space, although it's not as competitive when you add up all of the additional costs. Things like integrations cost extra and it's probably where Microsoft makes more of the money."
More Microsoft Power BI pricing and cost advice
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
Read full review
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
8%
Financial Services Firm
12%
Computer Software Company
9%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise9
Large Enterprise14
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business134
Midsize Enterprise57
Large Enterprise165
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
See all answers
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...
See all answers
What needs improvement with Amazon QuickSight?
Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improv...
See all answers
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
See all answers
What needs improvement with Google Data Studio?
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization opti...
See all answers
What is your primary use case for Google Data Studio?
We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we u...
See all answers
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
See all answers
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
See all answers
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
See all answers
 

Comparisons

Tableau Enterprise vs Amazon QuickSight Logo
Tableau Enterprise vs Amazon QuickSight
Compared 16% of the time
Qlik Sense vs Amazon QuickSight Logo
Qlik Sense vs Amazon QuickSight
Compared 6% of the time
Databricks vs Amazon QuickSight Logo
Databricks vs Amazon QuickSight
Compared 5% of the time
QlikView vs Amazon QuickSight Logo
QlikView vs Amazon QuickSight
Compared 4% of the time
MicroStrategy vs Amazon QuickSight Logo
MicroStrategy vs Amazon QuickSight
Compared 3% of the time
More Amazon QuickSight Competitors
Tableau Enterprise vs Looker Studio Logo
Tableau Enterprise vs Looker Studio
Compared 7% of the time
IBM Cognos vs Looker Studio Logo
IBM Cognos vs Looker Studio
Compared 4% of the time
Databricks vs Looker Studio Logo
Databricks vs Looker Studio
Compared 4% of the time
Qlik Sense vs Looker Studio Logo
Qlik Sense vs Looker Studio
Compared 4% of the time
TIBCO Jaspersoft vs Looker Studio Logo
TIBCO Jaspersoft vs Looker Studio
Compared 4% of the time
More Looker Studio Competitors
Tableau Enterprise vs Microsoft Power BI Logo
Tableau Enterprise vs Microsoft Power BI
Compared 13% of the time
Databricks vs Microsoft Power BI Logo
Databricks vs Microsoft Power BI
Compared 7% of the time
Domo vs Microsoft Power BI Logo
Domo vs Microsoft Power BI
Compared 7% of the time
KNIME Business Hub vs Microsoft Power BI Logo
KNIME Business Hub vs Microsoft Power BI
Compared 5% of the time
Oracle OBIEE vs Microsoft Power BI Logo
Oracle OBIEE vs Microsoft Power BI
Compared 4% of the time
More Microsoft Power BI Competitors
 

Product Reports

Buyer's Guide
Amazon QuickSight
August 2025
Amazon QuickSight reportDownload Amazon QuickSight product report
Buyer's Guide
Looker Studio
August 2025
Looker Studio reportDownload Looker Studio product report
Buyer's Guide
Microsoft Power BI
August 2025
Microsoft Power BI reportDownload Microsoft Power BI product report
 

Also Known As

QuickSight
Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft
 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Buyer's Guide
BI (Business Intelligence) Tools
August 2025
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