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Amazon Macie vs Avanan comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Macie
Ranking in Data Loss Prevention (DLP)
24th
Average Rating
6.6
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Avanan
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
19
Ranking in other categories
Email Security (16th)
 

Mindshare comparison

As of June 2025, in the Data Loss Prevention (DLP) category, the mindshare of Amazon Macie is 2.3%, down from 2.9% compared to the previous year. The mindshare of Avanan is 1.2%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP)
 

Featured Reviews

Emmanuel Dibia - PeerSpot reviewer
Helps to manage data and secures configuration
We use Amazon Macie to manage data.  The tool gives confidence that our configuration is safe.  I have been using the product for three years.  The tool's deployment is easy.  Amazon Macie is worth its money.  I rate the tool an eight out of ten.  Amazon Web Services (AWS)
Robert Melendez - PeerSpot reviewer
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool gives confidence that our configuration is safe."
"The tool's performance is good."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Easy to use for non-technical users."
"The customizable rules allow you to change aspects."
"It is simple to deploy this platform and interact with the set features."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"It can retract unsafe emails and remove them from the entire communication channel."
 

Cons

"Amazon Macie is expensive."
"It should reduce the amount of time needed for thorough scanning."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Familiarization with performance for new teams may take a long time."
"It is very difficult to find the required documentation."
"Avanan doesn't cover certain tool segments."
"They should come up with a mobile application so that it can be more flexible."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The user experience must be improved."
 

Pricing and Cost Advice

"You need to pay per usage."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Insurance Company
9%
Computer Software Company
8%
University
7%
Educational Organization
22%
Computer Software Company
13%
Manufacturing Company
7%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
 

Overview

 

Sample Customers

EDMUNDS, AUTODESK
Bethel School District, ServiceSource, Capital Caring
Find out what your peers are saying about Amazon Macie vs. Avanan and other solutions. Updated: June 2025.
857,162 professionals have used our research since 2012.