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Amazon Macie vs Avanan comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Macie
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
7.4
Reviews Sentiment
5.2
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Avanan
Ranking in Data Loss Prevention (DLP)
40th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Amazon Macie is 1.2%, down from 1.9% compared to the previous year. The mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Amazon Macie1.2%
Avanan1.2%
Other97.6%
Data Loss Prevention (DLP)
 

Featured Reviews

reviewer2069877 - PeerSpot reviewer
Vice President at a tech services company with 51-200 employees
Provides real-time alerts and efficient data governance with easy integration
The best features of Amazon Macie include sensitive data identification, particularly for PII, which is pre-built and helpful because we don't have to define it ourselves. Those features are already embedded, which was beneficial. Additionally, some insights and alerts were coming up that were also pre-configured. It's not difficult to do that, but it's more of a build versus buy decision. These features were of great help to us. My experience with Amazon Macie's ability to provide alerts for suspicious activity in real-time has been good. We utilized the alerts for threat detection. Customizable features of Amazon Macie have helped significantly in maintaining fine-grained control over access and usage of sensitive information, offering a good combination of personalized options and out-of-the-box solutions.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool gives confidence that our configuration is safe."
"The detailed reports on data privacy risk provided by Amazon Macie are really good and have contributed positively to our data governance strategies."
"The tool's performance is good."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Easy to use for non-technical users."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
 

Cons

"My experience with the pricing or licensing of Amazon Macie is that it was good enough to get started with, but as we keep adding, it increases the cost as well."
"Amazon Macie is expensive."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"It should reduce the amount of time needed for thorough scanning."
"The system response in a slow computing device affects performance when sending and receiving emails."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"There are times when we have false positives."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The user experience must be improved."
 

Pricing and Cost Advice

"You need to pay per usage."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Comms Service Provider
9%
Manufacturing Company
8%
Outsourcing Company
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What needs improvement with Amazon Macie?
From my perspective, Amazon Macie can be improved by extending PII to make it more collaborative between the customer and the out-of-box features. Not only should it focus on PII information, but d...
What is your primary use case for Amazon Macie?
We are trying to use Amazon Macie for pattern matching, which is one of the things that we are doing, along with sensitive data storage and protection of sensitive data. We use Amazon Macie in the ...
What advice do you have for others considering Amazon Macie?
I haven't used the automated data discovery feature of Amazon Macie. We wanted to assess the multi-account management feature through AWS Organizations, but unfortunately, we couldn't fully impleme...
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Overview

 

Sample Customers

EDMUNDS, AUTODESK
Bethel School District, ServiceSource, Capital Caring
Find out what your peers are saying about Amazon Macie vs. Avanan and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.