

Kemp LoadMaster and Amazon Elastic Load Balancing compete in the load balancing category, providing essential traffic management for various applications. Kemp LoadMaster gains the edge in user-friendly configuration and cost-efficiency, while Amazon Elastic Load Balancing excels in cloud-native features and AWS integration.
Features: Kemp LoadMaster provides ready-made templates for popular applications, geo-redundancy, and seamless integration with Azure. It handles Microsoft applications effortlessly and offers robust security with a Web Application Firewall and Intrusion Prevention. Users value its stability and ease of configuration. Amazon Elastic Load Balancing shines with automated scalability, cloud-native capabilities, and effective AWS service integration, making it adept at handling dynamic cloud environments and serverless solutions.
Room for Improvement: Kemp LoadMaster users desire better documentation and a more intuitive UI. Enhancing security WAF and advanced feature configuration is suggested, along with interactive help and better log management. Amazon Elastic Load Balancing needs faster technical support response and reduced latency. Its pricing model can be complex, causing occasional configuration challenges with target groups.
Ease of Deployment and Customer Service: Kemp LoadMaster is favored for straightforward deployment in on-premises and private cloud settings. Users commend its responsive and well-informed technical support, ensuring quick issue resolution. Amazon Elastic Load Balancing facilitates fast deployment in hybrid and public clouds by leveraging AWS infrastructure, though it could improve support response speed. Both products are user-friendly, but Kemp LoadMaster is noted for more consistent and prompt customer engagement.
Pricing and ROI: Kemp LoadMaster offers competitive pricing with flexible licensing, delivering high ROI thanks to its cost efficiency and robust features. It is a more affordable alternative to some competitors, appealing to budget-conscious users. Amazon Elastic Load Balancing is based on usage pricing, which can be expensive, yet its pay-as-you-go model and AWS integration are appreciated. Users view its costs as reasonable compared to other cloud providers, although Kemp users often highlight significant returns due to its stability and capabilities.
Amazon Elastic Load Balancing requires minimal personnel for handling, which contributes to organizational value either in terms of cost savings or efficiency.
Elastic Load Balancing is a part of a total solution package.
The support team has architects available.
I would rate Amazon's technical support a nine out of ten.
The technical support is very responsive due to the prime-level support package.
We have not received technical support from Kemp LoadMaster without a license.
It automatically scales up or down based on the quantity of requests, optimizing cost while efficiently managing varying workloads.
Managing traffic load is efficient as Auto Scaling Group can easily be connected with ALB based on the number of requests.
Kemp LoadMaster is a scalable solution.
It is a stable and reliable service of AWS.
With the license purchase afterwards, if it expires, it begins dropping the HTTP traffic, also the DNS traffic.
The ability to directly block specific IP addresses without additional service integration would be beneficial.
Improvements could involve making Amazon Elastic Load Balancing a global service, as currently, it is region-specific.
For example, in India, we have just two regions at the moment, which impacts latency.
After that, they said if it was good, we could purchase the license, and while we found it very good, the license cost was too high.
Using ALB incurs a cost as opposed to the free open-source solutions like NGINX or HAProxy.
Pricing is okay, and Amazon has plans to reduce prices further.
The Application Load Balancer is noteworthy due to session persistence, traffic distribution, and integration with auto-scaling, which helps manage server scaling automatically based on demand.
Deploy our solution in multiple availability zones, it ensures that the system is always available and does not go down.
It is the de facto standard for AWS workloads and supports the AWS ecosystem seamlessly.
We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers.
| Product | Market Share (%) |
|---|---|
| Amazon Elastic Load Balancing | 1.9% |
| Kemp LoadMaster | 6.7% |
| Other | 91.4% |


| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 5 |
| Company Size | Count |
|---|---|
| Small Business | 24 |
| Midsize Enterprise | 13 |
| Large Enterprise | 16 |
Elastic Load Balancing automatically distributes incoming application traffic across multiple targets, such as Amazon EC2 instances, containers, IP addresses, and Lambda functions. It can handle the varying load of your application traffic in a single Availability Zone or across multiple Availability Zones. Elastic Load Balancing offers three types of load balancers that all feature the high availability, automatic scaling, and robust security necessary to make your applications fault tolerant.
Kemp LoadMaster is a powerful load balancing solution that also serves as a web application firewall. Its primary use case is load balancing and application load balancing, making it an ideal solution for organizations that must distribute traffic across multiple servers. Kemp's integration with an active directory for ESP usage, hosting/deployment of SSL certificates, and pricing are some of its most valuable features.
Using Kemp has helped organizations mitigate cross-scripting vulnerabilities, cookie-related issues, and content security policy issues. It has also allowed them to handle everything with Kemp instead of working on each application individually.
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