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Alteryx vs SAP Analytics Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
82
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (5th), Data Preparation Tools (1st)
SAP Analytics Hub
Average Rating
7.2
Reviews Sentiment
6.5
Number of Reviews
8
Ranking in other categories
Data Integration (51st), BI (Business Intelligence) Tools (31st)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 15.0%, down 25.1% compared to last year.
SAP Analytics Hub, on the other hand, focuses on Data Integration, holds 0.3% mindshare, up 0.1% since last year.
Predictive Analytics Market Share Distribution
ProductMarket Share (%)
Alteryx15.0%
Anaplan13.8%
SAP Analytics Cloud12.8%
Other58.4%
Predictive Analytics
Data Integration Market Share Distribution
ProductMarket Share (%)
SAP Analytics Hub0.3%
Informatica PowerCenter6.3%
SSIS5.9%
Other87.5%
Data Integration
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
Nitesh Agrawal - PeerSpot reviewer
Integration and security have improved, but search functionality and clarity of future direction need enhancement
The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that I can merge data from different sources into one place."
"It saves time on a lot projects. ​"
"The modeling features are very good."
"The most valuable feature is user-friendliness, as Alteryx can be used by those without any coding experience or experienced data scientists as it has the functionality to embed R and Python scripts."
"Alteryx makes it easy for the end customer to see clean data in a structured form."
"Its initial setup is easy."
"My primary focus is creating numerous data pulls, and Alteryx Server handles the automation well."
"I think the most valuable feature for Alteryx in a health facility is that it permits cleaning, organizing, and merging of databases such as Excel and Access."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"This product provides good reports using a single pane of glass."
"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
 

Cons

"The learning curve is long, and there is lack of e-learning; the tool is not user-friendly to a non-technical user."
"Alteryx's development environment could be improved as it requires installation locally and can't be developed in the cloud."
"Alteryx needs to focus on the supply chain aspect since detecting financial figures and data anomalies is currently insufficient."
"In the database, it should be more functional and connect to more big data, especially using IPI."
"It should have Linux support. It currently supports only Windows. It does not support any other platform. Its price should also be lower. Their US partner management program is actually unresponsive. One of the reasons why we don't have a formalized partnership plan with them is because their partner management team is atrociously unresponsive. This is something that they need to change."
"We are hoping that the NLP features will also support Chinese characters."
"The scalability worries me a lot at the moment because the cost of the solution is high and it is not growing considerably. Unfortunately, we started during early COVID times and because of the economic downturn, all the cost cuttings, and everything, it is not growing as expected."
"The solution can be quite complex in some aspects."
"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."
"The technical support for Analytics Hub is limited and could be improved."
"The interface can be simplified because it is not a user-friendly experience."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
 

Pricing and Cost Advice

"Its price should be lower. The key thing that we see is that talking about ROI is an important element at the time of purchase. Cost becomes a factor in every discussion. Justifying the ROI for these kinds of workflows is always a challenge, and the only way to counter the challenge is by addressing the pricing."
"It has a good price."
"Alteryx is an expensive solution."
"While it offers extensive features, including predictive analytics, for those who mainly use it for data preparation and blending, the cost can be prohibitive."
"It is an expensive solution."
"The price for Alteryx Designer is reasonable but the price for Alteryx Server for universal collaborations is too expensive."
"There are some implementation services and internal effort costs at the beginning but there is nothing else."
"A designer and scheduler for $13K/year in total is pretty much earning you the money back in time and in other resources."
"The product is expensive."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
"It is an expensive solution."
"The pricing is reasonable."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
9%
Computer Software Company
9%
Retailer
6%
Energy/Utilities Company
10%
Manufacturing Company
10%
Financial Services Firm
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise14
Large Enterprise51
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise3
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
What advice do you have for others considering SAP Analytics Hub?
I advise others to be aware of the total ownership cost of the product for the next three to five years. I rate it a seven out of ten.
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
STIB-MIVB
Find out what your peers are saying about Alteryx, Altair, SAP and others in Predictive Analytics. Updated: September 2025.
867,497 professionals have used our research since 2012.