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Alteryx Designer Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx Designer Cloud
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
Data Preparation Tools (6th)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

While both are Database Services solutions, they serve different purposes. Alteryx Designer Cloud is designed for Data Preparation Tools and holds a mindshare of 9.5%, up 7.1% compared to last year.
Informatica Intelligent Data Management Cloud (IDMC), on the other hand, focuses on Data Management Platforms (DMP), holds 15.0% mindshare, up 14.0% since last year.
Data Preparation Tools
Data Management Platforms (DMP)
 

Featured Reviews

reviewer1464411 - PeerSpot reviewer
Robust, great for financial decision making, and very scalable
This product really needs to improve its ease of use. The solution needs to do a better job of promoting and marketing itself. Alteryx is much better at this and as a consequence is more recognizable. Trifacta needs to showcase its technology better. It truly should encompass the A to Z execution of how you execute business process modeling in an intelligent automation form. A future release needs to be something that's easier to handle. I wouldn't say a layman should be able to use the solution as data wrangling is something that somebody has got to really be certified in. I have a friend who's worked at IBM for 30 years, and now he's just getting certified as a data scientist. However, if the solution was designed as something that really could assist a new data scientist or kids coming out of college, something that's easier for them to wrap their heads around, that would be helpful. The interface on Trifacta is way too busy. I used to do UX and it's just awful. It looks a little bit like Excel. I can't stand it. The UI of Alteryx is much, much better.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works well for data scientists and can really help them drill down on the information in order to give management tangible data points for larger business decisions."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."
"We have a lot of integrations, and it's very easy to create integrations. They have a lot of connectors."
"The features for data quality, data cataloging, and UI are excellent."
"Informatica MDM stands out as a tool that can give you the flexibility needed for doing channel-specific data quality or business validation."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"It's got a reputation in the industry as one of the best solutions for master data management. So, it's what we see in the Gartner top right quadrant as the best product in that space."
"On a scale of 1-10, I rate Informatica Intelligent Data Management Cloud (IDMC) a 10 out of 10."
 

Cons

"This product really needs to improve its ease of use."
"The configuration process is pretty lengthy and challenging and could be made easier to understand."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"Database access is highly restricted particularly if you're using the cloud version."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"The stability and the integration of the solution have room for improvement."
"The user interface can be a bit more functionality-aligned."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
 

Pricing and Cost Advice

Information not available
"The platform has a premium cost. I rate the pricing as seven out of ten."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"The price is neither too high nor too low."
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
"The licensing price of the product depends on the organization's requirements."
"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Vodafone, Stanford University, Nike, Ericsson, Samsung, Intel, Google, Thmson Reuters, Honeywell, Dow, Deloitte, Barclays
The Travel Company, Carbonite
Find out what your peers are saying about Alteryx, Bright Data, SAS and others in Data Preparation Tools. Updated: June 2025.
863,564 professionals have used our research since 2012.