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Airtable vs MoEngage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Airtable boosts ROI by enhancing automation, saving time, improving efficiency, and offering value for teams and freelancers.
Sentiment score
5.1
MoEngage boosts efficiency, productivity, and revenue by automating tasks, improving communication, and enhancing marketing and CRM efforts.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
Business automation Expert at INSTRUTECH LIMITED
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Automation Specialist at ZapWorx
It helped reduce time spent on organizing and updating data by about 20 to 30%, since everything was centralized and easier to track in real-time.
student at a university with 5,001-10,000 employees
We also observed a 10 to 12x ROI uplift with a 40% reduction in spend for similar revenue outcomes.
Senior Quality Analyst at a consultancy with 51-200 employees
MoEngage improved my business by improving retention from 40 to 70% and activation from 9 to 33%.
Product & Growth at a financial services firm with 51-200 employees
Instead of repeatedly creating and sending campaigns, the journeys ran automatically based on user behavior, allowing the marketing and product team to focus on optimization rather than operation.
Product Manager - Associate at Greytip Software Pvt Ltd
 

Customer Service

Sentiment score
5.7
Airtable customer service is generally helpful and responsive, especially for enterprise clients, but response times could improve.
Sentiment score
5.7
MoEngage's customer service is highly rated for knowledge and reliability, though some note slow responses and integration challenges.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
Senior Product Consultant II at Vimeo
Most issues can be solved using their help center and documentation.
student at a university with 5,001-10,000 employees
Customer support is really great; they are always helpful whenever cases are created and respond based on their SLAs.
Senior Technical Lead at Numeric Technologies
They provide a dedicated account manager to streamline communication and ensure easy access to support channels.
Senior Quality Analyst at a consultancy with 51-200 employees
Whenever I had questions related to platform usage, campaign configuration, or anything else, the support team was responsive and helpful.
Product Manager - Associate at Greytip Software Pvt Ltd
Customer support for MoEngage is good and is one of the reasons we chose to go with them.
Product Manager at Multipl
 

Scalability Issues

Sentiment score
5.9
Airtable excels for small to medium projects but struggles with performance and costs for larger, data-intensive use cases.
Sentiment score
5.5
MoEngage efficiently scales with organizational growth, supporting large data loads and campaigns across multiple channels without performance loss.
Airtable is scalable across multiple systems, handling high volumes or large numbers of requests from various groups with ease.
Senior Technical Lead at Numeric Technologies
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Senior Product Consultant II at Vimeo
It works well as data and tasks grow, but for very large datasets or highly complex workflows, it can become slower and harder to manage compared to more advanced database tools.
student at a university with 5,001-10,000 employees
MoEngage is designed to manage monthly tracked users and event volumes, which makes it inherently stable as users grow.
Senior Quality Analyst at a consultancy with 51-200 employees
One of its strengths is the ability to handle large customer bases, real-time events, and high-volume campaigns executing across multiple channels.
CRM Manager at a tech vendor with 51-200 employees
It can handle millions of users and hundreds of millions of events per month, making it a robust product utilized by many top companies in the market.
Lead Engineer at IndiaMART InterMESH Limited
 

Stability Issues

Sentiment score
8.0
Airtable is considered reliable by users, with rare downtime and capacity limitations, offering smooth functionality and stability.
Sentiment score
8.0
MoEngage is a stable, reliable tool with minimal downtime, handling large data and providing immediate support for minor issues.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
Automation Specialist at Upwork
Overall, I found it dependable for running campaigns and analyzing performance.
Product Manager - Associate at Greytip Software Pvt Ltd
The platform is designed to operate at scale with capabilities such as processing massive data volumes and maintaining around 99.9% uptime.
Senior Quality Analyst at a consultancy with 51-200 employees
I think MoEngage works around the clock and is pretty stable.
CRM Manager at a tech vendor with 51-200 employees
 

Room For Improvement

Airtable needs improvements in UI, API calls, data handling, collaborations, CRM features, and cost-free user invitations for enhancement.
MoEngage needs improvements in usability, integrations, analytics, AI, support, response times, pricing, navigation, and training.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
Automation Specialist at ZapWorx
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
Business automation Expert at INSTRUTECH LIMITED
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Automation Specialist at Upwork
The features they launch should include training sessions to help teams grow using these developed features.
Retention & Post-Acquisition Growth with 51-200 employees
Improvements are needed for the RCS tracking metrics, template management, and unrestricted access for the cloud connector to enable more detailed insights into my campaigns.
Associate Director at a hospitality company with 201-500 employees
If MoEngage could add a feature to target anonymous users through WhatsApp, SMS, or email, this would be very impactful.
Assistant Manager, Marketing at Ethos Limited
 

Setup Cost

Airtable's pricing ranges from free to enterprise level, starting at $10 per user, potentially costly for small businesses.
MoEngage pricing depends on usage, offers tier-based access, and is affordable compared to alternatives like Salesforce Marketing Cloud.
For a smaller organization, Airtable would not be recommended because it is commercial and a bit expensive for a smaller organization that cannot bear it.
Senior Technical Lead at Numeric Technologies
For more advanced features such as automation and larger data limits, pricing can become quite high, especially for student budgets, and licensing depends on the team size and required features.
student at a university with 5,001-10,000 employees
I had a positive impression of MoEngage's pricing because compared to the same tools, MoEngage offers the most affordable package.
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
My experience with pricing, setup cost, and licensing for MoEngage is that it is not so expensive.
Head Of IT at a retailer with 51-200 employees
It is not too costly or too cheap.
Vice President at a insurance company with 10,001+ employees
 

Valuable Features

Airtable offers flexible databases, intuitive design, automation, and collaboration tools that enhance productivity and simplify data management.
MoEngage enhances customer retention with personalization, automation, and integration features, improving communication, efficiency, and conversion rates.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
Business automation Expert at INSTRUTECH LIMITED
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
Automation Specialist at ZapWorx
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
Senior Product Consultant II at Vimeo
This allows us to move beyond generic campaigns and deliver highly targeted, data-driven engagement strategies, which directly improve conversion and retention rates for our organization.
Senior Quality Analyst at a consultancy with 51-200 employees
I have seen specific outcomes, such as time saved and an increase in redemptions and payments, where using a combination of email, push notifications, SMS, and WhatsApp through MoEngage led to a two percent conversion from a notification sent to around seven thousand users.
Product Manager at Multipl
MoEngage offers various features through modules, making it possible to segment databases based on customer and geographic attributes, easily integrate with other platforms such as Marketo and Customer 360, and set up campaigns across different channels while allowing for custom threshold frequencies for targeting customers.
Campaign Specialist at a tech vendor with 501-1,000 employees
 

Categories and Ranking

Airtable
Ranking in AI Sales & Marketing
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (10th), No-Code Development Platforms (3rd), Product Management Software (1st), AI Data Analysis (11th)
MoEngage
Ranking in AI Sales & Marketing
4th
Average Rating
8.2
Reviews Sentiment
5.4
Number of Reviews
23
Ranking in other categories
Marketing Automation (3rd), AI Customer Experience Personalization (6th)
 

Mindshare comparison

As of October 2026, in the AI Sales & Marketing category, the mindshare of Airtable is 1.4%, down from 22.2% compared to the previous year. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
MoEngage0.8%
Airtable1.4%
Other97.8%
AI Sales & Marketing
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Vyas Shubham - PeerSpot reviewer
Senior Quality Analyst at a consultancy with 51-200 employees
Targeted lifecycle journeys have boosted engagement and have improved retention continuously
There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.
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Top Industries

By visitors reading reviews
Comms Service Provider
16%
Outsourcing Company
13%
Media Company
12%
Construction Company
10%
Outsourcing Company
14%
Manufacturing Company
12%
Construction Company
11%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise7
Large Enterprise10
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be priced for five years and renewal of every two and a half years or every one year ...
What needs improvement with Airtable?
There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very small but has multiple functionalities beneath it. If things could be segregate...
What is your primary use case for Airtable?
Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira change requests that need to be considered, as well as any kind of sprint planni...
What needs improvement with MoEngage?
I have noticed one drawback while doing some emailers. Whenever there is a text-based emailer and I want some design to be the background, I have noticed an issue because it does not align with the...
What is your primary use case for MoEngage?
I send day-to-day campaigns and journeys through email, push, RCS, and other channels to our user base, as well as maintaining event-triggered journeys. My day-to-day tasks include sending promotio...
What advice do you have for others considering MoEngage?
I would say to go ahead and give MoEngage a try. It is actually helpful for us because it has saved our time. We have been able to create journeys in most scenarios. It was quite handy for us. I wo...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Information Not Available
Find out what your peers are saying about Airtable vs. MoEngage and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.