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Airtable vs MoEngage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Sales & Marketing
4th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
17
Ranking in other categories
Project Management Software (12th), No-Code Development Platforms (7th), Product Management Software (1st), AI Data Analysis (11th)
MoEngage
Ranking in AI Sales & Marketing
24th
Average Rating
7.6
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
Marketing Automation (11th), AI Customer Experience Personalization (22nd)
 

Mindshare comparison

As of June 2026, in the AI Sales & Marketing category, the mindshare of Airtable is 1.5%, down from 25.0% compared to the previous year. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Airtable1.5%
MoEngage0.8%
Other97.7%
AI Sales & Marketing
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Vyas Shubham - PeerSpot reviewer
Senior Quality Analyst at a consultancy with 51-200 employees
Targeted lifecycle journeys have boosted engagement and have improved retention continuously
There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."
"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."
"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."
"The product is very easy to use and flexible."
"Airtable has really benefited us in document storage."
"The product helps us track activities, address complaints, and make improvements."
"The sorting of the data is the best feature of Airtable. In a Google sheet I have to insert some data and Airtable provides the default option of doing it automatically."
"MoEngage is not just a messaging tool but a strategic product growth platform that significantly enhances user engagement and retention when used effectively."
"Around 40 to 50% of my work has mentally transferred to this particular tool, helping me in more structured follow-up."
 

Cons

"Reporting, specifically anything involving exports, could be improved."
"I believe that the company I worked for did not utilize it to its full potential."
"Airtable needs improvement with the loading speed. It takes a lot of time to load."
"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."
"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."
"I haven't used it in a while, so I cannot really provide specific areas that need improvement."
"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user."
"Though MoEngage is a really good product, as we are using it on a basic level, one area of improvement is the ease of use for some of the advanced features."
"While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports."
 

Pricing and Cost Advice

"The solution is not expensive."
"The product is a little bit expensive."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"The product would be expensive for customers with only one application or database."
"The product's price is good."
"Airtable's pricing depends on the plan that you're on."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
19%
Financial Services Firm
12%
Comms Service Provider
8%
Healthcare Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise4
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...
What needs improvement with Airtable?
One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...
What is your primary use case for Airtable?
My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...
What needs improvement with MoEngage?
An area where MoEngage can be improved is by adding features through more in-depth onboarding tutorials, since a new user may take time to get used to the wide range of features. Also, it would be ...
What is your primary use case for MoEngage?
My main use case for MoEngage is for communicating with patients and using it as an engagement platform where we send timely reminders about upcoming appointments to patients, follow-up after treat...
What advice do you have for others considering MoEngage?
My advice for others looking into using MoEngage is that they should definitely consider it because it aids in customer retention and engagement. For our dental clinic, we are gaining more and more...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Information Not Available
Find out what your peers are saying about Airtable vs. MoEngage and other solutions. Updated: April 2026.
896,942 professionals have used our research since 2012.