Adobe Web Experience Management vs Teradata comparison

Adobe and Teradata are both solutions in the Customer Experience Management category. Adobe is ranked #12, while Teradata is ranked #6 with an average rating of 7.7. Adobe holds a 2.1% mindshare in CEM, compared to Teradata’s 1.8% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 88% of Teradata users who would recommend it.

Adobe Web Experience Manage...

Read 3 Adobe Web Experience Management reviews

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439 Comparison Views

100% willing to recommend

Teradata

Read 83 Teradata reviews

10,773 Views
431 Comparison Views

88% willing to recommend

Adobe Web Experience Manage...

Teradata

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Executive SummaryUpdated on Jan 4, 2026

Teradata and Adobe Web Experience Management compete in the realms of data analytics and content management, respectively. Adobe is perceived to have an advantage due to its outstanding features that significantly enhance user engagement and digital presence, despite its higher cost.

Features:Teradata offers advanced data analytics, seamless scalability, and strong integration capabilities. Adobe Web Experience Management focuses on digital asset management, personalization, and content creation tools, which are pivotal for optimizing digital experiences and user customization.

Ease of Deployment and Customer Service:Adobe Web Experience Management provides cloud-based deployment, allowing for rapid implementation and improved scalability. It offers extensive support resources and dedicated account management. Teradata, being primarily on-premise, demands more time for deployment, requiring technical expertise, but it delivers comprehensive customer support.

Pricing and ROI:Teradata's pricing, often based on data consumption, can be costly but yields substantial ROI through enhanced data insights and operational efficiencies. Adobe Web Experience Management, with its higher initial cost, delivers ROI by boosting digital presence and driving revenue growth through innovative features that enhance customer satisfaction and interaction.

To learn more, read our detailed Adobe Web Experience Management vs. Teradata Report (Updated: December 2025).

Buyer's Guide

Adobe Web Experience Management vs. Teradata

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Web Experience Manage...

Ranking in Customer Experience Management

12th

Average Rating

8.0

Reviews Sentiment

4.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Teradata

Ranking in Customer Experience Management

6th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Backup and Recovery (15th), Data Integration (15th), Relational Databases Tools (6th), Data Warehouse (3rd), BI (Business Intelligence) Tools (8th), Marketing Management (5th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (3rd)

Mindshare comparison

As of January 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.1%, down from 2.4% compared to the previous year. The mindshare of Teradata is 1.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Teradata	1.8%
Adobe Web Experience Management	2.1%
Other	96.1%

Customer Experience Management

Featured Reviews

Somnath-Shelke

Tech Architect at a tech vendor with 10,001+ employees

User-friendly experience has supported static sites and personalization for multiple channels

Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

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David Durand Velásquez

Engineers at a consultancy with 11-50 employees

Delivers consistent performance and enables advanced analytics across complex data environments

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."

"Good content and digital management capabilities."

"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."

"The performance is great, we are able to query our data in one operation."

"The product's scalability is great. Scalability-wise, I rate the solution a ten out of ten."

"Teradata's MPP feature allowed the team to handle huge data sets on the scale of petabytes and perform analytics on those in near real-time when users queried for that data."

"If the priority is to find the best tool that can be relied on with less maintenance and good performance, Teradata is definitely a good option, but again, homework must be done to see which one suits the data workloads."

"We did performance testing. We had a set of real life MicroStrategy reports. Our conditions were: Not allowed to redesign data model, not allowed to rewrite the queries, all queries should be generated by MicroStrategy, no aggregates. Teradata appeared to be way faster than a similarly configured (in terms of hardware) Oracle server."

"It has given our business the ability to gain insights into the data and create data labs for analysis and PoCs."

"Their extensive experience in data warehousing, the platform's performance, and their strong reputation in the market are the most valuable."

"It's very, very fast"

More Teradata pros

Cons

"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

"Unable to handle very large video files."

"The setup is not straightforward."

"Needs compatibility with more Big Data platforms."

"It would help to make scaling easier with a reduced cost. "

"The reporting side wasn't very good in the past, but with the latest versions, it's getting better. Still, the friendliness of the PDC reporting and functionality needs to be improved."

"I've been using the same UI for 20 years in Teradata. It could use some updating. Adding more stability around Teradata Studio would be outstanding. Teradata Studio is a Java-based version of their tool. It's much better now, but it still has some room for improvement."

"Teradata could be improved by having a web interface that can really help users to plug and play."

"Teradata needs to expand the kind of training that's available to customers. Teradata only offers training directly and doesn't delegate to any third-party companies. As a result, it's harder to find people trained on Teradata in our market relative to Oracle."

"Teradata is an expensive tool. Like, if you're already using Microsoft products like Windows, they'll market all their products together. And with the rise of cloud technologies, companies will adopt solutions that offer them some privileges or facilities. Similar to how SAP does it in the market, so do Microsoft and other companies. Even Oracle and other such tools are quite commonly seen compared to Teradata's competitors in everyday solutions."

More Teradata cons

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

"Teradata is a very expensive solution."

"I would advise others to look into migration and setup as a fixed price and incorporate a SaaS option for other Teradata services."

"Teradata is expensive, so it's typically marketed to big customers. However, there have been some changes, and Teradata is now offering more flexible pricing models and equipment leasing. They've added pay-as-you-go and cloud models, so it's changing, but Teradata is generally known as an expensive high-end product."

"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."

"The cost of running Teradata is quite high, but you get a good return on investment."

"The product cost is high for what the client gets. There may be more cost-effective solutions for small and medium-sized organizations."

"The price of the solution could be reduced, it is expensive."

"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."

More Teradata pricing and cost advice

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

24%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

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Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

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Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

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Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

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Comparisons

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Compared 21% of the time

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Compared 19% of the time

Genesys Cloud CX vs Adobe Web Experience Management

Compared 17% of the time

FullStory vs Adobe Web Experience Management

Compared 14% of the time

Medallia Experience Cloud vs Adobe Web Experience Management

Compared 14% of the time

More Adobe Web Experience Management Competitors

Oracle Exadata vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 7% of the time

Oracle Database vs Teradata

Compared 5% of the time

SQL Server vs Teradata

Compared 5% of the time

IBM Db2 Database vs Teradata

Compared 5% of the time

More Teradata Competitors

Product Reports

Buyer's Guide

Customer Experience Management

January 2026

Download Adobe Web Experience Management product report

Buyer's Guide

Teradata

January 2026

Download Teradata product report

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

Adobe

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Teradata

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

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Adobe Web Experience Management vs. Teradata

December 2025

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