Adobe Web Experience Management vs Service Creatio comparison

Adobe and Creatio are both solutions in the Customer Experience Management category. Adobe is ranked #12, while Creatio is ranked #11 with an average rating of 9.0. Adobe holds a 2.1% mindshare in CEM, compared to Creatio’s 1.6% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Adobe Web Experience Manage...

Read 3 Adobe Web Experience Management reviews

472 Views
439 Comparison Views

100% willing to recommend

Service Creatio

Read 3 Service Creatio reviews

602 Views
349 Comparison Views

100% willing to recommend

Adobe Web Experience Manage...

Service Creatio

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Executive Summary

We performed a comparison between Adobe Web Experience Management and Service Creatio based on real PeerSpot user reviews.

Find out in this report how the two Customer Experience Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Web Experience Management vs. Service Creatio Report (Updated: December 2025).

Buyer's Guide

Adobe Web Experience Management vs. Service Creatio

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Web Experience Manage...

Ranking in Customer Experience Management

12th

Average Rating

8.0

Reviews Sentiment

4.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Service Creatio

Ranking in Customer Experience Management

11th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (9th)

Mindshare comparison

As of January 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.1%, down from 2.4% compared to the previous year. The mindshare of Service Creatio is 1.6%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Service Creatio	1.6%
Adobe Web Experience Management	2.1%
Other	96.3%

Customer Experience Management

Featured Reviews

Somnath-Shelke

Tech Architect at a tech vendor with 10,001+ employees

User-friendly experience has supported static sites and personalization for multiple channels

Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

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Julio Falcon

IT-Director (CTO) at No Code Services

Customization and process automation enhance support operations, but interface consistency could improve

At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Good content and digital management capabilities."

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."

"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."

"Service Creatio is a great tool in process automation."

"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."

"Our customers have seen value and efficiency using this solution."

Cons

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

"Unable to handle very large video files."

"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."

"The return material authorization should utilize no-code or low-code."

"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."

"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

Information not available

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Questions from the Community

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What do you like most about Service Creatio?

You can draw a video map or draw on a piece of paper and put it in creation using the designer tool.

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My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...

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Product Reports

Buyer's Guide

Customer Experience Management

January 2026

Download Adobe Web Experience Management product report

Buyer's Guide

CRM Customer Engagement Centers

January 2026

Download Service Creatio product report

Also Known As

No data available

bpm’online customer service, bpm’online service enterprise

Overview

Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

Adobe

Intelligent service management platform to accelerate service delivery and customer delight

Service Creatio offers out-of-the-box processes based on industry best practices for medium and large organizations. Manage customer requests and automate service operations by following pre-defined processes for customer care excellence. Creatio recognized in Gartner 2016 Magic Quadrant for the CRM Customer Engagement Center, as well listed in Five Categories of The Gartner CRM Vendor Guide 2016 (SFA, Partner Relationship Management, Inside Sales and Customer Service Software).

Creatio

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)

Buyer's Guide

Adobe Web Experience Management vs. Service Creatio

December 2025

Free Report: Adobe Web Experience Management vs. Service Creatio

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