Adobe Experience Manager vs Adobe Web Experience Management comparison

The compared Adobe Experience Manager and Adobe Web Experience Management solutions aren't in the same category. Adobe Experience Manager is ranked #7 in ECM , with an average rating of 8.5, and holds a 3.1% mindshare in the category. Adobe Web Experience Management is ranked #15 in CEM , and holds a 1.8% mindshare. Additionally, 95% of Adobe Experience Manager users are willing to recommend the solution, compared to 100% of Adobe Web Experience Management users who would recommend it.

Adobe Experience Manager

Read 21 Adobe Experience Manager reviews

2,879 Views
864 Comparison Views

95% willing to recommend

Adobe Web Experience Manage...

Read 2 Adobe Web Experience Management reviews

237 Views
199 Comparison Views

100% willing to recommend

Adobe Experience Manager

Adobe Web Experience Manage...

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Executive Summary

We performed a comparison between Adobe Experience Manager and Adobe Web Experience Management based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, OpenText, IBM and others in Enterprise Content Management.

To learn more, read our detailed Enterprise Content Management Report (Updated: July 2025).

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Enterprise Content Management

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (7th), Web Content Management (3rd), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

Adobe Web Experience Manage...

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Customer Experience Management (15th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Adobe Experience Manager is designed for Enterprise Content Management and holds a mindshare of 3.1%, up 2.9% compared to last year.
Adobe Web Experience Management, on the other hand, focuses on Customer Experience Management, holds 1.8% mindshare, down 4.0% since last year.

Enterprise Content Management

Customer Experience Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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Syed Hasan

Specialist Leader at Deloitte

It has a lot of features, and it is very easy to learn, use, integrate, and manage

It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately. They can increase the number of components in terms of combinations. For example, if I take an image and a text component, currently, Adobe gives you just an image and text component. It should provide multiple versions, such as image, text, and video. That's because, on most of the sites, clients always come up with this combination. They want to have a video. They want to have an image, and they want to have some text. There could be options to have any of the following combinations: * The image on the left, the video on the right, and the text at the bottom. * The image on the left, the video on the right, and the text at the top. * The image in the center, the video on top, and the text at the bottom. If they can come up with such permutations and combinations, it will make the work easier. It will help us in putting out the site in a faster way, instead of us having to do the regular development every time. They can come up with some out-of-the-box components to help you drag and drop a video that will be displayed in a particular player. Currently, some of the features are not available, and we have to customize them. They can look into the top video players that are being used by most of the end-users from a location and provide out-of-the-box components. They can look into the features of YouTube, Vimeo, and other top players.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Easy to work with the solution."

"The integration of customer behavior and website setup is impressive."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"It is easy to learn. You don't need to be an advanced Java developer."

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"I like the profiling and segmentation."

"It's a complete package. You don't need to look elsewhere for digital marketing."

More Adobe Experience Manager pros

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."

"Good content and digital management capabilities."

Cons

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"Programming model could be improved, it's a monolithic solution."

"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"Adobe Experience Manager's pricing could be improved."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

"The solution's pricing and stability could be improved."

More Adobe Experience Manager cons

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

"Unable to handle very large video files."

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It's really costly."

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

The content is created as Adobe Experience Manager has an author, publisher, and dispatcher. However, there is a feature missing where if content is created on the UAT environment and needs to be t...

See all answers

What is your primary use case for Adobe Experience Manager?

We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware port...

See all answers

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Comparisons

Adobe CQ5 vs Adobe Experience Manager

Compared 10% of the time

OpenText Content Management vs Adobe Experience Manager

Compared 8% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 7% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 6% of the time

OpenText Web CMS vs Adobe Experience Manager

Compared 6% of the time

More Adobe Experience Manager Competitors

No data available

Product Reports

Buyer's Guide

Adobe Experience Manager

August 2025

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Buyer's Guide

Customer Experience Management

July 2025

Download Adobe Web Experience Management product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

Adobe

Sample Customers

Metra

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

Buyer's Guide

Enterprise Content Management

July 2025

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We monitor all Enterprise Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.