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Adobe Target vs Amazon Textract comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
Personalization Engines (1st)
Amazon Textract
Average Rating
6.4
Reviews Sentiment
4.3
Number of Reviews
3
Ranking in other categories
Intelligent Document Processing (IDP) (12th)
 

Mindshare comparison

Adobe Target and Amazon Textract aren’t in the same category and serve different purposes. Adobe Target is designed for Personalization Engines and holds a mindshare of 10.7%, down 29.1% compared to last year.
Amazon Textract, on the other hand, focuses on Intelligent Document Processing (IDP), holds 4.7% mindshare, up 2.1% since last year.
Personalization Engines Market Share Distribution
ProductMarket Share (%)
Adobe Target10.7%
SAS Customer Intelligence 36018.5%
Monetate Intelligent Personalization Engine10.6%
Other60.2%
Personalization Engines
Intelligent Document Processing (IDP) Market Share Distribution
ProductMarket Share (%)
Amazon Textract4.7%
ABBYY Vantage12.9%
UiPath Document Understanding11.5%
Other70.9%
Intelligent Document Processing (IDP)
 

Featured Reviews

Nitish Lamba - PeerSpot reviewer
Allows for precise targeting based on user location, enabling campaigns specific to regions but documentation could be more comprehensive
There is room for improvement in the way Adobe Target handles single-page applications. Single Page Applications Handling --------------------------------- If they want to handle single-page applications, they should not require website owners or their developers to implement additional functionalities for it to work. There should be a built-in solution within the tool itself. Currently, they ask for changes like sending trigger views for each page (e.g., product landing page and product details page) to make single-page applications work. This approach creates double effort—one on their end and one on the website owner’s end. Adobe Target should provide more comprehensive options within the tool to handle these situations efficiently. Documentation and Recommendations --------------------------------- Regarding recommendations, the way they are configured in Adobe Target is not very well-explained. Only developers can create recommendations effectively. Business users won't be able to do so efficiently just by reading the documentation. The documentation is very general and superficial; it doesn't go in-depth. Improving the documentation to make it more detailed and accessible for all users would be beneficial.
Anuj Pratap Singh - PeerSpot reviewer
Achieve efficient automation in document processing with advanced data extraction features
When discussing Amazon Textract, the handwritten OCR quality is good. I'm working with multiple OCR solutions for handwritten data, and Amazon Textract is much better than other solutions. Amazon Textract is superior because it has features that allow you to use analytics or intelligent automation with the OCR. It will automatically identify key and value pairs, so you can use the data easily. For instance, if a PDF mentions a name, Amazon Textract can identify the key and value, translating that data automatically. Implementing Amazon Textract decreases manual effort in document processing tasks. For example, if any data entry is done by one employee, using the OCR will automatically decrease the man-hours required. Amazon Textract helps in compliance and auditing efforts because if I have a 100-page report that needs summarizing, I first need to extract data from it and input it into Excel. This data copy-pasting can be a challenging task for a human, but OCR simplifies it, enabling calculations to be implemented much faster and more efficiently.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of the solution are automated personalization, AI, and machine learning algorithms."
"It is a scalable solution."
"With Adobe Target, I can replace existing content with new or enhanced content, such as pop-ups, banners, or buttons. AB testing functionality in Adobe Target helps us gradually introduce potential offers or content variations to a portion of our audience. We monitor the interactions and gradually increase the exposure if the results are positive."
"I like that the tool is very simple to use. It easily integrates with analytics tools like Adobe Analytics without needing extra setup, which gives us comprehensive reports right from the start. This feature enhances our reporting capabilities significantly, unlike other tools where integrating analytics can be complex."
"There's a full dashboard created for you to define what you want to personalize and how you want to display it. There is a categorization between the audience experiences and recommendations, where you can easily write your own criteria."
"Everything is readily available and intuitive."
"The solution has some critical tools with which you can do A/B testing, multivariate testing, recommendations, and other types of testing."
"I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing."
"With the help of Amazon Textract, we are reducing labor and manpower because with just one API call, we can get all the extracted information with its coordinates."
"Amazon Textract is superior because it has features that allow you to use analytics or intelligent automation with the OCR; it will automatically identify key and value pairs, so you can use the data easily."
"Amazon Textract is superior because it has features that allow you to use analytics or intelligent automation with the OCR; it will automatically identify key and value pairs, so you can use the data easily."
"Amazon Textract was easy to use."
 

Cons

"The solution currently lacks more personalization through the server side."
"There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target."
"The product is expensive for small-scale businesses. This particular area needs improvement."
"The user interface for the form-based composer is slow, and the loading time is not optimized."
"From a mobile application standpoint, we have very limited resources. Maybe my knowledge is limited in terms of testing and validating my experiences, making it areas that need to be made more user-friendly."
"Sometimes, the campaigns I create in Adobe Target don't work for unknown reasons. When this happens, I must start over from scratch to fix it, even if I use the same setup. This issue can be frustrating because the activities should work but don't display content on the page when it loads."
"I think Adobe Target needs more AI features to automate some things. Regarding integration, it is easy to integrate with their AM platform for hosting websites, but it isn't easy. They need to do more work to ensure their tools are easily connected and work together. That's something I'd suggest they improve."
"Adobe Target is an expensive solution."
"The product has not given correct results for me. It was not accurate, especially with handwritten items and documents with pencil marks, which Amazon Textract failed to identify correctly."
"Sometimes the tabular data does not process properly for complex tabular structures or complex tables."
"They should provide an offline solution because in many areas in India and outside, there are clients facing Internet issues."
"They should provide an offline solution because in many areas in India and outside, there are clients facing Internet issues."
 

Pricing and Cost Advice

"The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals."
"Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard."
"All Adobe products are a little bit on the higher side."
"It has a high cost, so it is not a product that everyone can afford."
"The solution is expensive."
"The product is expensive."
"The platform is quite expensive."
"The solution's pricing is reasonable."
Information not available
report
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Top Industries

By visitors reading reviews
Financial Services Firm
27%
Computer Software Company
10%
Healthcare Company
9%
Retailer
7%
Financial Services Firm
39%
Computer Software Company
9%
Government
6%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise12
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
What is your experience regarding pricing and costs for Amazon Textract?
I did not think about the cost that much because we have to fulfill the customer's requirement. Whatever they demand, we do not think about cost at first. Whatever the cost involved, we will pay fo...
What needs improvement with Amazon Textract?
The main benefit of using Amazon Textract needs improvement, specifically when we extract the tabular data, it is very complicated to get its coordinate functions. We get the coordinates for child ...
What is your primary use case for Amazon Textract?
There was a use case for the healthcare domain where we have to process dental claims and EOB documents. For that document, we have to extract the information in the structured tabular format as we...
 

Also Known As

Episerver Personalization
No data available
 

Overview

 

Sample Customers

Philips, Swisscom, Progrexion
Cambia, Change Healthcare, ClearDATA
Find out what your peers are saying about Adobe Target vs. Dialogue and other solutions. Updated: July 2025.
867,497 professionals have used our research since 2012.