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ActiveCampaign vs Sage CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
30th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Sage CRM
Ranking in CRM
27th
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of Sage CRM is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Sage CRM0.7%
ActiveCampaign0.6%
Other98.7%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
VK
Deputy Manager - IT at Nidec Corporation
Useful to access data anytime and helpful in generating reports quickly
Speaking about the product's ability to improve sales processes, I would say that even though the tool offers project management capabilities along with ERP functionalities, my company doesn't use it for project management or HR-related areas. My company majorly uses the tool for finance, logistics, and inventory control. I haven't had the need for my company to not integrate the tool with other products. Though my company uses the product separately, we can export Sage CRM into Excel, after which the data can be integrated with other software products. Though the tool can be integrated with other products, my company doesn't do it because Sage CRM is enough for us. The analytical reporting part of the business product is good. The analytical reporting part of the product is used for financial years, along with the profit and loss reports and inventory reports. For the sales part in our company, we use the analytical reports generated by the product to help the sales people in a region-wise, sales-wise and product-wise manner. In my company, one of the teams will be changing from Sage CRM to Microsoft Dynamics. I recommend the product to others who plan to use it, especially since it is a tool suitable for medium-sized companies and not for enterprise-sized businesses. Medium-sized companies can use the product since it is an economical and reliable tool. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"The part I like the most is the reporting."
"The Sage Accpac solution has definitely been the most valuable because the finance features are excellent."
"Sage CRM is flexible, customizable, and user-friendly."
"The solution's technical support is fast to respond."
"We have found the solution to be stable."
"The most valuable feature is the case management system, which allows for the customization of workflows and saving solutions."
"The most useful aspect of Sage CRM is the capability to keep track of each staff member's communication and bill processing activities. The ability to track both customers and employees is a useful tool."
"It has been helpful for opportunity management and lease management."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"Its user interface could be better."
"Sage CRM would benefit from improving its interaction with email communication sites and social media platforms in order to gather more leads."
"With regards to monitoring the transaction with alerts, it could be better."
"Sage CRM doesn't have a dashboard for dynamic reporting."
"From an improvement perspective, the ability to make modifications to the product needs to be more user-friendly."
"The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement."
"The scalability of this solution depends on whether you have a team that can configure it for scale."
"I would like Sage to improve their UI."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"Though my company has to have a perpetual license per user, there is a need to make annual payments towards the costs attached to the support my organization receives from Sage CRM's technical team."
"The product is expensive."
"We pay for eight core modules and 20 user licenses and this costs us $1500 per year."
"From an African perspective, the solution is relatively expensive."
"We have a yearly license."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise2
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What do you like most about Sage CRM?
The solution's technical support is fast to respond.
What needs improvement with Sage CRM?
The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Avis, Fuji Xerox, Formula 1
Find out what your peers are saying about ActiveCampaign vs. Sage CRM and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.