Make has some really great features such as aggregators and iterators, and the repeater function, which is really great. You can also save variables within that automation, and there are some inline functions that you can use to create very long and complex automations, which really helps you to get into things and get things done. The drag-and-drop interface in Make helps a lot in aligning the process within my business needs and my customer's needs. Make can be a bit difficult to use for new users, but for someone with technical knowledge and some coding skills, it becomes manageable, especially with Make's great UI features that really help. The conditional features, repeaters, and routers in Make have helped to enhance the usability and efficiency of operations. These features allow me to handle different scenarios within my automation and set up various conditions to run my workflow. I can even add error handlers, so if there's something wrong or an issue with incoming data, the whole thing can work without getting errors on my emails, which is a really great feature. Make has a flexible pricing structure, making it very cost-effective.