Sitecore Customer Engagement Platform and Sprinklr compete in customer experience management. Customer data suggests Sitecore holds an advantage in support and pricing, while Sprinklr is favored for advanced capabilities.
Features: Sitecore focuses on personalized content delivery, digital asset management, and marketing automation. Sprinklr offers comprehensive social media integration, customer support management, and analytics capabilities.
Ease of Deployment and Customer Service: Sitecore's deployment is complex but supported by strong customer service. Sprinklr provides a streamlined deployment model with expansive customer support resources, enabling smoother integration.
Pricing and ROI: Sitecore generally has higher setup costs, but its personalization features can offer substantial long-term ROI. Sprinklr may have a higher upfront cost, yet delivers considerable ROI through its extensive suite of features and analytics.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 1.4% |
| Sitecore Customer Engagement Platform | 1.4% |
| Other | 97.2% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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