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Pendo vs Splunk User Behavior Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pendo
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Web Analytics (9th)
Splunk User Behavior Analytics
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
25
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (12th), User Entity Behavior Analytics (UEBA) (5th)
 

Mindshare comparison

Pendo and Splunk User Behavior Analytics aren’t in the same category and serve different purposes. Pendo is designed for Web Analytics and holds a mindshare of 3.2%, down 3.4% compared to last year.
Splunk User Behavior Analytics, on the other hand, focuses on User Entity Behavior Analytics (UEBA), holds 5.3% mindshare, down 9.2% since last year.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Pendo3.2%
Amplitude13.9%
Google Analytics 36011.4%
Other71.5%
Web Analytics
User Entity Behavior Analytics (UEBA) Mindshare Distribution
ProductMindshare (%)
Splunk User Behavior Analytics5.3%
Exabeam8.5%
IBM Security QRadar6.5%
Other79.7%
User Entity Behavior Analytics (UEBA)
 

Featured Reviews

reviewer1291614 - PeerSpot reviewer
Customer Success Marketing Manager at a tech vendor with 501-1,000 employees
Targeted in-app messaging has increased event registrations and deepened insight into customer behavior
The best feature Pendo offers is the ability to relatively quickly get a message out to a highly segmented audience, though it does require some work. You can target anybody who hasn't logged in in the past 30 days or anybody who has logged in in the past 30 days, enabling very targeted communications.We saw direct impact on revenue through event registrations. When we did a webinar and invited customers, we could see that approximately 50% of our registrations came from Pendo as opposed to email.It impacted the organization positively because we have much more data as to how people interact with our product when they're in the product itself and what they click on. On a level of one to ten, I would say the impact was a nine.
SK
Enterprise Architect at Wipro Limited
Offers intuitive deployment with strong customer support and advanced analytics features
There are improvements that could be made to Splunk User Behavior Analytics as any product will have advantages and disadvantages. Scalability is one consideration. For example, the advantages include rapid auto scaling to meet demand. A disadvantage is that it can lead to cost overrun if not properly factored or governed. The speed of deployment offers faster provisioning as an advantage, but it can require substantial automation skills and infrastructure as code expertise, which can be challenging. Cloud provides major operational benefits such as agility, automation, resilience, and global access when setting up on Cloud. However, it introduces challenges such as cost control, complexity, and vendor dependency. For example, global reach allows deployment of apps and services closer to users worldwide, but data sovereignty concerns exist and region selection must align with compliance requirements.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature Pendo offers is the ability to relatively quickly get a message out to a highly segmented audience, enabling very targeted communications and driving direct impact on revenue through event registrations."
"Splunk User Behavior Analytics is a one hundred percent stable solution."
"Splunk is a very powerful platform; when it comes to functionality and ease of use, Splunk is one of the market leaders in this area."
"We have logs everywhere and trying to look at those logs on an individual basis is quite cumbersome, so taking a tool like this that brings all the logs together for us to dissect and analyze is something that we knew would provide great value."
"The most effective one is the integration with other vendors."
"Because of some of the visualizations that we utilize, we are able to understand strange, unusual traffic on our networks."
"The solution works very well with large data sets."
"Splunk's technical support is amazing."
"The solution appears to be stable, although we haven't used it heavily."
 

Cons

"Customer support was very good at the beginning, but they changed their structure and customer support declined after that."
"The correlation engine should have persistent and definable rules."
"If the price was lowered and the setup process was less complex, I would consider rating it higher."
"The ability to do more complicated data investigation would be a welcome addition for pros, though the functionality now gives most people what they need."
"The initial setup was complex because some of the configurations that we required needed customization."
"I think they could have a built-in user behavior analytics engine, and more advanced artificial intelligence features as well."
"We want to have an automated system for bot hunting that enables us to detect anomalies predictively based on historical data. It would be helpful if Splunk included process mining as an alternative option. We have a threat workflow, but it would be useful if we could supplement that with some process mining capabilities over time."
"A disadvantage is that it can lead to cost overrun if not properly factored or governed."
"In the future I would like to see simplified statistics and analytical threats, as well as a more user-friendly interface for dashboards."
 

Pricing and Cost Advice

Information not available
"The licensing costs is around 10,000 dollars."
"There are additional costs associated with the integrator."
"Pricing varies based on the packages you choose and the volume of your usage."
"My biggest complaint is the way they do pricing... You can never know the pricing for next year. Every single time you adjust to something new, the price goes up. It's impossible to truly budget for it. It goes up constantly."
"I hope we can increase the free license to be more than 5 gig a day. This would help people who want to introduce a POC or a demo license for the solution."
"I am not aware of the price, but it is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Performing Arts
14%
Computer Software Company
14%
Healthcare Company
8%
Financial Services Firm
12%
Computer Software Company
9%
Government
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise6
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Pendo?
We did not purchase through AWS Marketplace. The implementation experience was expensive, but we completed it. I do not recall there being a setup cost and the licensing was relatively easy.
What needs improvement with Pendo?
Pendo could be improved by making it easier to launch a campaign, as it took a fair amount of time and energy to do so.
What is your primary use case for Pendo?
Pendo was primarily used for in-app messaging to communicate with customers while they were in the application itself, and we relied heavily on segmentation.A great example was when we had customer...
What do you like most about Splunk User Behavior Analytics?
The solution's most valuable feature is Splunk queries, which allow us to query the logs and analyze the attack vectors.
What is your experience regarding pricing and costs for Splunk User Behavior Analytics?
Splunk User Behavior Analytics is a premium product. Compared to all other products in the market, it is the most expensive one in all aspects including professional service and licenses, even the ...
What needs improvement with Splunk User Behavior Analytics?
Splunk User Behavior Analytics is still an immature product, so it still needs some R&D to be able to be mature in the market. The prediction, algorithms, and ML codes behind Splunk User Behavi...
 

Also Known As

No data available
Caspida, Splunk UBA
 

Overview

 

Sample Customers

Coupa, FICO, Optimizely, AOL, Mattermark, Infor, Neustar, Act-on
8 Securities, AAA Western, AdvancedMD, Amaya, Cerner Corporation, CJ O Shopping, CloudShare, Crossroads Foundation, 7-Eleven Indonesia
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: April 2026.
886,719 professionals have used our research since 2012.