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OneSignal vs Salesforce Essentials comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
9.1
OneSignal boosted ROI by reducing acquisition costs, increasing conversion rates, enhancing retention, and driving organic growth and engagement.
Sentiment score
8.0
Salesforce Essentials offers good ROI with easy implementation, accelerating sales and benefits realized in about three years.
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
The ROI was always in a positive direction.
Growth Adviser at a consultancy with 11-50 employees
 

Customer Service

Sentiment score
9.5
OneSignal's customer support is renowned for rapid, 24/7 responsiveness and efficient issue resolution, enhancing user satisfaction significantly.
Sentiment score
6.3
Salesforce Essentials offers responsive service with minimal issues; users praise its reliability and effective customer support.
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
OneSignal's platform is top-notch for push notifications, their pricing model is fair, and their customer support is excellent.
Project Manager at a tech vendor with 10,001+ employees
Their service and uptime is phenomenal.
Head of Commercial Excellence at Sartorius AG
Salesforce Essentials has excellent customer service.
Senior Learning Solutions Architect at a computer software company with 501-1,000 employees
I would evaluate their support and customer service with Salesforce Essentials as pretty decent, diligent, and to the point.
Growth Adviser at a consultancy with 11-50 employees
 

Scalability Issues

Sentiment score
8.4
OneSignal is highly valued for its scalability, effortlessly adapting to growing organizational needs and accommodating significant data loads.
Sentiment score
6.9
Salesforce Essentials is highly scalable, supporting diverse teams from small to large, and is praised for easy user addition.
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
It is one of the most scalable systems available.
Head of Commercial Excellence at Sartorius AG
 

Stability Issues

Sentiment score
9.2
Users widely acknowledge OneSignal's excellent stability and performance, citing no lag, downtime, or interruptions in service.
Sentiment score
7.6
Salesforce Essentials is highly stable and available, with few bugs or downtimes, though occasional automation delays occur.
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
Salesforce Essentials has proven stable, with no downtime that affects my work.
Senior Learning Solutions Architect at a computer software company with 501-1,000 employees
 

Room For Improvement

OneSignal needs better in-app messaging, faster development, user-friendly interface, pricing improvements, and enhanced automation, privacy, and dashboard features.
Salesforce Essentials struggles with integration, UI, and pricing, needing improvements in analytics, mobile interface, and automation features.
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
Instead of requiring users to think about system navigation and clicking procedures, they can simply follow a workflow that guides them through the process.
Head of Commercial Excellence at Sartorius AG
There are other competitors, like Zoho CRM, that offer similar features at a lower cost.
Senior Learning Solutions Architect at a computer software company with 501-1,000 employees
Salesforce Essentials operates in a table format where the entire user interface is based on tables, more specifically pivot tables.
Growth Adviser at a consultancy with 11-50 employees
 

Setup Cost

OneSignal is praised for its affordable pricing, easy setup, and cost efficiency compared to competitors like CleverTap.
Salesforce Essentials licensing is costly but valued for flexibility and add-ons, with some finding additional professional expenses burdensome.
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
The cost of running Salesforce Essentials is significant.
Head of Commercial Excellence at Sartorius AG
The costs associated with Salesforce Essentials are substantial, which is a drawback compared to competitors who offer similar services for less.
Senior Learning Solutions Architect at a computer software company with 501-1,000 employees
 

Valuable Features

OneSignal enhances engagement with instant notifications, personalized messaging, and seamless integration, boosting conversions and organic subscriber growth.
Salesforce Essentials offers robust features and user-friendly design but may be costly for some businesses.
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
Their reporting and analytics features have a very significant impact on my company's operational efficiency.
Growth Adviser at a consultancy with 11-50 employees
Salesforce Essentials is excellent because it is one of the most flexible CRMs available.
Senior Learning Solutions Architect at a computer software company with 501-1,000 employees
It is very customizable to specific needs.
Head of Commercial Excellence at Sartorius AG
 

Categories and Ranking

OneSignal
Ranking in CRM
18th
Average Rating
8.8
Reviews Sentiment
8.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Salesforce Essentials
Ranking in CRM
10th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of OneSignal is 0.3%. The mindshare of Salesforce Essentials is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Essentials0.6%
OneSignal0.3%
Other99.1%
CRM
 

Featured Reviews

Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
AA
Head of Commercial Excellence at Sartorius AG
Has provided a reliable service with responsive support and offers valuable features, though pricing could be more affordable
We are a large organization with 14,000 people. As a user, Salesforce Essentials is extremely easy to use. The complete rollout from minimum viable product to final acceptable product took two years for our global deployment. The business operations for our 14,000 people are managed by approximately 10 people on the business side. These business admins are responsible for sales operations, troubleshooting, training, and driving features and requirements from the sales and marketing organizations. Additionally, we work with product owners on the IT side and a team of programmers. Daily operations require about five people for IT work, security programming, system connections, and development execution. For day-to-day user support, we need eight to ten people in the business. We operate on Microsoft Azure private cloud infrastructure. On a scale of 1 to 10, I rate Salesforce Essentials a 9 out of 10.
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Top Industries

By visitors reading reviews
Construction Company
45%
Healthcare Company
10%
Insurance Company
8%
Outsourcing Company
7%
Construction Company
24%
Marketing Services Firm
11%
Retailer
8%
Transportation Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Large Enterprise10
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for OneSignal?
The experience with OneSignal's pricing, setup cost, and licensing is that the price is affordable and the licensing is very cost-effective, making its affordability very high.
What needs improvement with OneSignal?
I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.
What is your primary use case for OneSignal?
I have been using OneSignal for the past eight years, even in my previous roles. OneSignal is one of the best customer engagement platforms that enables developers, marketers, and product teams to ...
What do you like most about Salesforce Essentials?
Salesforce provides the best they have with the current version. Most of the features we need are already there, and it's very easy to use.
What is your experience regarding pricing and costs for Salesforce Essentials?
Salesforce Essentials is very expensive, but it delivers exceptional value. It is a good platform to have if you can afford it because it has numerous add-ons and modules. Anything that Salesforce ...
What needs improvement with Salesforce Essentials?
The mobile access can be improved in several ways. Salesforce Essentials operates in a table format where the entire user interface is based on tables, more specifically pivot tables. This is not v...
 

Overview

Find out what your peers are saying about OneSignal vs. Salesforce Essentials and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.