Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. CDP stitches all these data points together to give you unified profile of every customer you’ve ever had. Managing data is not a new thing for marketers. Capturing the right data is what matters. CDP captures customer attributes, behavioural data and transactional data and creates a meaning of all the data for effective marketing campaigns. The beauty of CDP lies in ingesting data from any format and converting it into behavioral insights. Stay updated by capturing data in real time to make more accurate decisions, again, all in real-time. With CDP you can tap micro behavioral segments to deliver a personalized cross channel experience to every customer. Higher conversion rates, increasing revenues and loyalty of a huge customer base is what you get.
Founded in 2000, Velti is a leading provider of
innovative mobile-centric marketing, customer retention and content
based solutions trusted globally by hundreds of mobile operators, brands
and media groups. Our constantly evolving solutions enable our clients
to actively engage with their customers through highly targeted
(personalized) campaigns that enhance customer loyalty creating brand
awareness and engagement and resulting in increase of their revenues.
Through our leading proprietary end-to-end mobile
marketing platform and its adaptive analytic recommendation modules our
customers can reliably use mobile and traditional media to plan,
manage, and optimize mobile marketing campaigns, run customer retention
programs and offer innovative content solutions, reaching targeted
consumers and converting them into customers. We have worked with
hundreds of mobile operators and brands around the world to deliver
high-quality, industry-leading mobile marketing solutions to consumers.
With presence in Europe, Middle East, Africa and
Latin America, Velti supports its customers with highly experienced
teams that deliver marketing initiatives through the mobile channel.
