Segment and Microsoft Purview Data Governance are competing in the data management space. Microsoft Purview Data Governance is considered superior due to its comprehensive features and strategic value for data governance.
Features: Segment efficiently collects and centralizes customer data, provides real-time analytics, and enables personalized customer engagement. Microsoft Purview Data Governance offers robust data mapping, cataloging capabilities, and integration within the Microsoft ecosystem. It provides extensive compliance and security protocols.
Ease of Deployment and Customer Service: Segment's deployment is straightforward and efficient, with extensive customer support. Microsoft Purview Data Governance, although more complex for deployment, benefits from Microsoft's extensive support network and resources.
Pricing and ROI: Segment has a lower initial setup cost and faster ROI, attracting startups and mid-sized businesses. Microsoft Purview Data Governance, despite a higher cost, offers significant ROI for enterprises needing detailed data governance features due to its effective integration and long-term value.
| Product | Market Share (%) |
|---|---|
| Microsoft Purview Data Governance | 13.8% |
| Segment | 0.5% |
| Other | 85.7% |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 13 |
| Large Enterprise | 31 |
The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.
Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.
The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.
Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.
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