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Microsoft MDS vs SAP Master Data Governance vs Talend MDM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 13.0%, down from 13.8% compared to the previous year. The mindshare of SAP Master Data Governance is 21.6%, down from 23.0% compared to the previous year. The mindshare of Talend MDM Platform is 3.6%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Talend MDM Platform3.6%
Other61.8%
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.
AR
Good for diagnostics, stable, and has a straightforward setup, but lacks technology references
What's missing in the Talend MDM Platform is that it's not maintaining technology references. For example, my company needs a reference case if the platform has been implemented for a configuration that's similar to the client's required configuration. Currently, the client is still reluctant to roll out the Talend MDM Platform at a wider level because there's still no reference received from the Talend team.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing about it is that it comes with the Microsoft package."
"The tool is easy to use."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The ease of use is valuable."
"The most valuable feature is the administration console."
"One of the main features I have found useful is the integration with Azure active directory."
"It's very easy to use."
"Technical support is very good."
"Pricing for SAP Master Data Governance in the latest scenario depends on each version, offering a robust and user-friendly application."
"Useful for building master data."
"The main purpose of SAP Master Data Governance is maintaining a single source of truth for enterprise data, and it helps a lot and works quite well."
"A good solution for large enterprises."
"The solution is great at standardizing all of our records."
"The product is easy to use and is beneficial from a data governance perspective."
"It is a stable solution."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"What I like about the Talend MDM Platform is that it's a good vendor diagnostic tool."
 

Cons

"Microsoft MDS is outdated and lacks modern capabilities."
"The stability could be improved."
"More generic related things can be included in the services."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"The Microsoft license cost could be lower."
"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"In the next version, I would like to see integration with Azure."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The price can be improved."
"The UI could improve by being more neat and clean. Sometimes users find it difficult to use it."
"The platform's pricing needs improvement."
"The user experience can be improved."
"The multidomain MDM feature is based on EIP systems, which may not be a good model for all master data."
"They should improve the solution's performance as sometimes the process consumes much time."
"Lacks some features that are available in other solutions."
"SAP could do better in attracting talent and simplifying technology adoption."
"What's missing in the Talend MDM Platform is that it's not maintaining technology references. For example, my company needs a reference case if the platform has been implemented for a configuration that's similar to the client's required configuration. Currently, the client is still reluctant to roll out the Talend MDM Platform at a wider level because there's still no reference received from the Talend team."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"Microsoft MDS is an expensive solution."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"SAP is more expensive than Microsoft."
"The solution does require a license and we have enterprise licenses."
"I would like to see better pricing."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"The product is too expensive."
"The cost of the product is not ideal."
"I rate the tool's pricing a seven out of ten."
"The licensing cost is reasonable."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"The solution is costly."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"The licensing cost for the Talend MDM Platform is paid yearly, but I'm unable to give you the figure. I would rate its price as four out of five because it's on the cheaper side. I'm not aware of any extra costs in addition to the standard licensing fees for the Talend MDM Platform."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
13%
Manufacturing Company
9%
Media Company
7%
Manufacturing Company
13%
Computer Software Company
11%
Energy/Utilities Company
9%
Financial Services Firm
8%
Government
17%
Financial Services Firm
14%
Outsourcing Company
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise21
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all co...
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and w...
What needs improvement with SAP Master Data Governance?
I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging ...
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Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
No data available
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Calor Gas, Oxfordshire County Council, Vinci, Veolia Water France
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: August 2025.
867,341 professionals have used our research since 2012.