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Microsoft Entra ID Protection vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
11th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Identity Management (IM) (7th), Identity Threat Detection and Response (ITDR) (3rd)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
27th
Average Rating
8.2
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Email Archiving (9th), Document Management Software (6th), Data Governance (26th)
 

Mindshare comparison

As of August 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 2.3%, down from 4.0% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID Protection2.3%
Microsoft Purview Data Lifecycle Management1.8%
Other95.9%
Microsoft Security Suite
 

Featured Reviews

MohammedTalukdar1 - PeerSpot reviewer
Enterprise Security Architect at PRS for Music
Identity protection has unified access control and delivers faster, risk-based threat response
The licensing for Microsoft Entra ID Protection is somewhat complex depending on whether you have an E5 or E3 licensing model, so improving the licensing models would make it a lot easier to use. The cost could always be lower; at the moment, I would say it is reasonable, but to get the full suite, you need to go for at least an E5 license, which can be very expensive. Occasionally, when we are trying to do something different in terms of integrating into a new vendor or platform, especially with some of the new SaaS platforms, there are not many out-of-the-box solutions available, so we have to build custom solutions.
ST
Ict Systems Manager at Lltnpa
Automated retention has transformed compliance workflows and now simplifies audit responses
The deep native integration with Microsoft 365 is what ultimately made me decide on Microsoft Purview Data Lifecycle Management over Enterprise Vault and OpenText Content Manager. Auto-apply retention labels using machine learning is the specific integration with Microsoft 365 that made it the deciding factor for me over Enterprise Vault or OpenText. Manually labeling content at our data volumes is not realistic. The automated classification based on sensitive information types and trainable classifiers is what makes the program actually scale. That feature gets used constantly. We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management. That shift from a compliance audit perspective is enormous.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features we find most effective for identity security include access reviews, two-factor authentication, and modification."
"The deployment process is straightforward. It takes a few hours to complete."
"We've integrated our other software with Microsoft, and we log into other software using Microsoft. That's very helpful."
"Microsoft Entra ID Protection is a great solution overall because it improves security in the company through identity management."
"The primary and most valuable aspect of Azure AD identity is its ability to function seamlessly on both on-premise and cloud infrastructure, eliminating the need for extensive updates. However, this dual solution can pose vulnerabilities that require substantial support and security measures in the on-premise environment. Despite the challenges, it is currently not feasible to completely abandon AD, especially for companies in the sales and energy sectors. The integration with Microsoft Defender is crucial for enhancing security, making identity and security the primary focus and purpose of Azure AD."
"The most valuable features are the API apps, which I use to connect to my cloud Protection."
"Microsoft Entra ID Protection's features are suitable for all sizes of companies; it's a must-have product because traditionally Active Directory was used for identity and authentication on computers, and now with hybrid capabilities, every company of any size needs these features and tools."
"The solution's technical support offers great assistance to users."
"The UI is the most valuable feature."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management."
 

Cons

"The platform's pricing and scalability need improvement."
"Support or customer service with Microsoft Entra ID Protection can be challenging because you can get lost in the queue. You can open up a case, but sometimes it can be an hour or even a day between communications."
"The recent CrowdStrike issue affected most systems."
"There is a lot of confusion around the user interface."
"The solution's sync should be faster since it can take about 30 minutes to two hours to complete a simple sync. The tool needs to sync instantly. It also needs to improve scalability, support, and stability."
"Azure AD could improve by enhancing the availability of specialized courses for security, such as NETSCOUT security or other relevant certifications. It would be beneficial to have specific courses for security, to provide in-depth knowledge and skills related to Azure AD. While there are micro-learning resources available for various concepts, many people in the IT industry may not have the time to go through all the courses to properly configure and utilize Azure Active Directory. Simplifying the implementation process and making it easier for individuals to join a company with Azure AD could also be considered areas for improvement."
"There is room for improvement in the ability for Entra ID Protection to inherit roles and configurations from whatever solution I am migrating from, so that these don't have to be built from the ground up during the implementation process."
"Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely."
"The initial setup took longer than we expected. Microsoft Purview Data Lifecycle Management is not a turn-it-on-and-go product."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
 

Pricing and Cost Advice

"From one to ten, if one is cheap and ten is expensive, I rate the tool a seven out of ten."
"Azure Active Directory Identity Protection is not very expensive."
"The product cost is on the expensive side."
"The price of Azure AD is not expensive."
"The pricing is competitive in the SMA segment and runs $5-$6 per user."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
9%
Computer Software Company
9%
Construction Company
8%
Computer Software Company
12%
Government
11%
Financial Services Firm
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The cost could always be lower; at the moment, I would say it is reasonable, but to get the full suite, you need to go for at least an E5 license, which can be very expensive.
What needs improvement with Azure Active Directory Identity Protection?
The licensing for Microsoft Entra ID Protection is somewhat complex depending on whether you have an E5 or E3 licensing model, so improving the licensing models would make it a lot easier to use. T...
What is your primary use case for Azure Active Directory Identity Protection?
I primarily use Microsoft Entra ID Protection as an Identity and Access Management platform. The primary use case for Microsoft Entra ID Protection is Identity Management, although there are numero...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Better coverage outside Microsoft 365 is a feature I wish Microsoft Purview Data Lifecycle Management had that it does not offer today. If I could change one thing about Microsoft Purview Data Life...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
Automating retention and deletion across our Microsoft 365 environment is my main use case for Microsoft Purview Data Lifecycle Management. At Microsoft scale, Exchange, SharePoint, OneDrive, and T...
What advice do you have for others considering Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management implementation is very much a team-wide effort. The policies apply organization-wide across all Microsoft 365 users. The management side, configuring pol...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.