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Microsoft Entra ID Protection vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Identity Management (IM) (6th), Identity Threat Detection and Response (ITDR) (1st)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
33rd
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Email Archiving (11th), Document Management Software (2nd), Data Governance (29th)
 

Mindshare comparison

As of October 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 3.5%, down from 5.1% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID Protection3.5%
Microsoft Purview Data Lifecycle Management0.6%
Other95.9%
Microsoft Security Suite
 

Featured Reviews

Ankit Gupta. - PeerSpot reviewer
Comprehensive identity management enhances security and access controls with advanced integration
The monitoring from Microsoft Entra ID Protection provides great visibility at a granular level. It provides all the details, including IP address, username, and permission or error logs. This information is available in both the audit log and regular log. The alert functionality supports general day-to-day monitoring and any violation or trigger for errors. Microsoft Entra ID Protection's features are suitable for all sizes of companies. It's a must-have product because traditionally Active Directory was used for identity and authentication on computers. Now, with hybrid capabilities, every company of any size needs these features and tools. I rate Microsoft Entra ID Protection ten out of ten.
AnonyAdmin - PeerSpot reviewer
Provides data protection across platforms and connects to different devices
The rollout of Microsoft Purview Data Lifecycle Management is not yet complete. The goal of this implementation is to mitigate the risk of oversharing, particularly in anticipation of the broader adoption of Copilot. Purview's ability to connect to iOS, Mac, and Android devices, as well as data in other SaaS applications, is crucial. As a university with a bring-your-own-device policy, we cannot control the devices used by our diverse population of students and faculty. Therefore, an inclusive ecosystem that seamlessly integrates with various devices is essential, as we cannot enforce restrictions on specific devices or mandate particular technologies due to the open nature of our system. It is critical that Purview provides data protection across diverse cloud and platform environments, including AWS and GCP. Historically, our primary platform has been AWS, but we are increasingly expanding into Microsoft Azure. Therefore, I anticipate a future where we utilize both platforms extensively, making comprehensive data protection essential. Purview's design incorporates critical global regulations, ensuring compliance for university researchers and the institution itself with government and various regulatory requirements. Purview enhances visibility across our data estate. The new AI-powered data security features, especially the oversharing report, promise to be invaluable by providing insights into potentially overshared files and sites. This automation eliminates the need for custom scripts and manual data mining, previously necessary for identifying such issues, and ultimately saves significant development time. Purview saves time by eliminating the need for manual scripts, which can take days to run due to the volume of people and sites involved. Instead of running scripts multiple times or waiting hours for completion, Purview's built-in functionality provides immediate access to reports, streamlining the entire process.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've integrated our other software with Microsoft, and we log into other software using Microsoft. That's very helpful."
"The solution helps us with authentication."
"The reverse proxy feature provides additional security that is not available in other solutions."
"The tool is simple and you can find a lot of tutorials, and videos on YouTube that can help you."
"For me, automatization is most valuable."
"The primary and most valuable aspect of Azure AD identity is its ability to function seamlessly on both on-premise and cloud infrastructure, eliminating the need for extensive updates. However, this dual solution can pose vulnerabilities that require substantial support and security measures in the on-premise environment. Despite the challenges, it is currently not feasible to completely abandon AD, especially for companies in the sales and energy sectors. The integration with Microsoft Defender is crucial for enhancing security, making identity and security the primary focus and purpose of Azure AD."
"I find the most valuable feature to be conditional access. It allows for comprehensive security controls, network security, and application label security."
"The features we find most effective for identity security include access reviews, two-factor authentication, and modification."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The UI is the most valuable feature."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The automatic data labeling is compelling, and we are investigating its use."
 

Cons

"Identity labeling and sensitivity needs improvement."
"Identity protection and trust issues, particularly in hybrid environments, could be addressed better with Microsoft Entra ID Protection. This would aid connectivity concerns."
"The recent CrowdStrike issue affected most systems."
"Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely."
"I did have some trouble finding specific documentation, particularly for troubleshooting."
"The solution's sync should be faster since it can take about 30 minutes to two hours to complete a simple sync. The tool needs to sync instantly. It also needs to improve scalability, support, and stability."
"Microsoft has room for improvement in simplifying their integration with third-party solutions and making the licensing model more understandable."
"Integrating some notifications, not necessarily all, but at least for important events or alerts, would be beneficial as it would function as a team solution or something similar."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
 

Pricing and Cost Advice

"The price of Azure AD is not expensive."
"From one to ten, if one is cheap and ten is expensive, I rate the tool a seven out of ten."
"Azure Active Directory Identity Protection is not very expensive."
"The pricing is competitive in the SMA segment and runs $5-$6 per user."
"The product cost is on the expensive side."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
13%
Manufacturing Company
9%
Government
8%
Computer Software Company
13%
Government
12%
Financial Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise4
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
A potential area of improvement in Microsoft Entra ID Protection could include backup-level capability or snapshot capability. Currently, we are required to use third-party backups for the overall ...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: September 2025.
869,513 professionals have used our research since 2012.