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Microsoft Entra ID Protection vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
17
Ranking in other categories
Identity Management (IM) (6th), Identity Threat Detection and Response (ITDR) (1st)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
34th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Data Governance (28th)
 

Mindshare comparison

As of August 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 4.0%, down from 4.8% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Mahender Nirwan - PeerSpot reviewer
Access to other software is just one click away and suitable for big organizations
Currently, we have limited use of Microsoft AD. We only use it to see if user blocks are available. If they are, we unblock the account and get access accordingly. AD has paid access control features. We can add access control over AD. For example, for documentation, we use an Outline tool. It's open source, and we add our company's knowledge base to it. It's an alternative to Confluence. We don't want everyone to have access to all documentation. If I create documentation for my team, only my team should have access, not support or sales. We can add these scopes or access controls over AD. Once integrated, the person will get the appropriate access control features upon logging in. Role-based access control is a great feature of Active Directory.
Al Mcpherson - PeerSpot reviewer
Provides clear visibility into our entire information estate, reduces our time to action, and saves us time
The integration across Azure is straightforward. Microsoft Purview Data Lifecycle Management has been a game-changer for our data governance. We now have clear visibility into our entire information estate, allowing us to pinpoint data location and implement effective classification. Even though real-time compliance isn't a current need, Microsoft Purview Data Lifecycle Management offers that capability for future requirements. Purview Data Lifecycle Management has reduced our time to action – since we previously lacked such a tool, it's effectively cut our response time in half. Purview Data Lifecycle Management has saved us one working day per month.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The valuable features of Entra ID Protection include providing me visibility of my entire estate, managing access, and having a level of control."
"I use conditional access most of the time."
"For me, automatization is most valuable."
"The reverse proxy feature provides additional security that is not available in other solutions."
"The valuable features include multifactor authentication, accessory capabilities, and conditional access for specific applications."
"I recommend this product overall."
"I find the most valuable feature to be conditional access. It allows for comprehensive security controls, network security, and application label security."
"We've integrated our other software with Microsoft, and we log into other software using Microsoft. That's very helpful."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The automatic data labeling is compelling, and we are investigating its use."
"The UI is the most valuable feature."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
 

Cons

"Identity labeling and sensitivity needs improvement."
"There is a lot of confusion around the user interface."
"Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely."
"Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely."
"The pricing could be improved."
"The platform's pricing and scalability need improvement."
"There is room for improvement in the ability for Entra ID Protection to inherit roles and configurations from whatever solution I am migrating from, so that these don't have to be built from the ground up during the implementation process."
"Microsoft has not offered control over how they calculate high or low-risk scenarios. While they mention if a low risk is found by Microsoft, the triggered policy isn't customizable."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
 

Pricing and Cost Advice

"The product cost is on the expensive side."
"Azure Active Directory Identity Protection is not very expensive."
"From one to ten, if one is cheap and ten is expensive, I rate the tool a seven out of ten."
"The pricing is competitive in the SMA segment and runs $5-$6 per user."
"The price of Azure AD is not expensive."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
13%
Manufacturing Company
9%
Government
9%
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
10%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
Protection with Microsoft Entra ID Protection could always improve, receiving a 9 out of 10 in effectiveness currently. Identity protection and trust issues, particularly in hybrid environments, co...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Governance
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.