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Microsoft Entra External ID vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Microsoft Security Suite
21st
Average Rating
7.6
Reviews Sentiment
5.5
Number of Reviews
16
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Customer Identity and Access Management (CIAM) (4th)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
33rd
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Email Archiving (11th), Document Management Software (2nd), Data Governance (29th)
 

Mindshare comparison

As of October 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra External ID is 1.3%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Entra External ID1.3%
Microsoft Purview Data Lifecycle Management0.6%
Other98.1%
Microsoft Security Suite
 

Featured Reviews

Suresh Kumar Subramaniyan - PeerSpot reviewer
Has supported secure access but still lacks full coverage for external identity challenges
The user experience is acceptable, but Microsoft Entra External ID is not a full-fledged IGA solution. We use different products for complete Identity Governance Administration. Microsoft Entra External ID is suitable for small-scale enterprises implementing identity lifecycle management since most have Active Directory. However, there are several challenges. The out-of-the-box connector has limited features for applications, requiring us to build scheme connectors. While small-scale enterprises can benefit from Microsoft Entra External ID's Identity Governance solution, large-scale enterprises might need different tools from leading market vendors such as SailPoint or Saviynt. Customers face particular challenges with contractor and B2B accounts. Microsoft Entra External ID isn't a complete cloud-based account solution, as it must handle internal employees and collaborate with internal Active Directory. There are delays in the identity lifecycle process, especially for contract partners during onboarding and off-boarding. This might be due to back-end syncing with Active Directory. B2B account removal and provisioning take considerable time. Access governance, particularly access certification for guest users, is time-consuming. Multi-factor authentication enforcement also presents challenges for external users.
AnonyAdmin - PeerSpot reviewer
Provides data protection across platforms and connects to different devices
The rollout of Microsoft Purview Data Lifecycle Management is not yet complete. The goal of this implementation is to mitigate the risk of oversharing, particularly in anticipation of the broader adoption of Copilot. Purview's ability to connect to iOS, Mac, and Android devices, as well as data in other SaaS applications, is crucial. As a university with a bring-your-own-device policy, we cannot control the devices used by our diverse population of students and faculty. Therefore, an inclusive ecosystem that seamlessly integrates with various devices is essential, as we cannot enforce restrictions on specific devices or mandate particular technologies due to the open nature of our system. It is critical that Purview provides data protection across diverse cloud and platform environments, including AWS and GCP. Historically, our primary platform has been AWS, but we are increasingly expanding into Microsoft Azure. Therefore, I anticipate a future where we utilize both platforms extensively, making comprehensive data protection essential. Purview's design incorporates critical global regulations, ensuring compliance for university researchers and the institution itself with government and various regulatory requirements. Purview enhances visibility across our data estate. The new AI-powered data security features, especially the oversharing report, promise to be invaluable by providing insights into potentially overshared files and sites. This automation eliminates the need for custom scripts and manual data mining, previously necessary for identifying such issues, and ultimately saves significant development time. Purview saves time by eliminating the need for manual scripts, which can take days to run due to the volume of people and sites involved. Instead of running scripts multiple times or waiting hours for completion, Purview's built-in functionality provides immediate access to reports, streamlining the entire process.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When it comes to Microsoft Entra External ID, Microsoft itself is the best distributor."
"I have not encountered any stability issues with Microsoft Entra External ID."
"The most valuable feature for me is the firewall capabilities."
"The most beneficial feature for us is the ease of setup. With about five clicks, we can generate unique IDs and keys and set up in less than 30 minutes. We can also generate these for multiple years simultaneously, which is convenient."
"The best features of Microsoft Entra External ID include its unification of B2C functionality and B2E features."
"Microsoft Entra External ID is more secure, offering a secure environment."
"The impact of having multiple authentication types available significantly helps with security practices using Microsoft Entra External ID."
"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The UI is the most valuable feature."
"The automatic data labeling is compelling, and we are investigating its use."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
 

Cons

"The training generally is complicated to understand, leading us to often go through a managed service provider."
"The support engineers are not as skilled as our engineers. When they say something would not work, or there is no solution, we usually hear that Microsoft would not support this."
"Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options."
"The quality of Microsoft customer support varies. With an enterprise contract, good resources are usually provided, especially in regions like Saudi Arabia or UAE. However, we have faced challenges with support quality, especially in some subcontinent areas where the resources might not be as experienced."
"Technical support needs improvement."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"The only problem that you might face with Microsoft now is their complex licensing model."
"I would like to see faster synchronization."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Manufacturing Company
9%
Government
7%
Computer Software Company
13%
Government
12%
Financial Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
 

Also Known As

Azure Active Directory External Identities
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

Find out what your peers are saying about Microsoft Entra External ID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: September 2025.
869,202 professionals have used our research since 2012.