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Microsoft Entra External ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Organizations saved time and costs with Microsoft Entra External ID, despite varied productivity impacts and integration learning curves.
Sentiment score
6.8
Microsoft Purview improves efficiency, security, and compliance, offering significant long-term ROI despite initial setup efforts.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Associate Director Automation at Dubai Holding
Companies can leverage it for setting up external identities without needing to develop their own solutions.
Lead Enterprise Architect at DigyCorp
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
Network Security Administrator at a retailer with 51-200 employees
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Customer Service

Sentiment score
4.9
Microsoft Entra External ID support experiences are mixed, with praise for knowledgeable staff but concerns about continuity and accessibility.
Sentiment score
5.5
Microsoft Purview's customer service is mixed, with quick, knowledgeable support but delays and insufficient expertise for complex issues.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
Consultant at Artifield
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
Sales Manager - Program Manger at Altitudo srl
The documentation is very thorough, reducing the need for support.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
Overall, it doesn't meet our expectations.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
They're skillful people who know what they're doing in their space.
Dex engineer at a tech vendor with 1,001-5,000 employees
I have a dedicated team as a government agency, and Microsoft assists us promptly.
Data Governance Advisor at a government with 501-1,000 employees
 

Scalability Issues

Sentiment score
6.2
Microsoft Entra External ID offers scalability and flexibility but faces latency issues and lacks some authentication methods.
Sentiment score
7.6
Microsoft Purview Data Governance offers scalable performance, adaptable for diverse environments, with flexible architecture and ongoing scalability updates.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
Consultant at Artifield
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Director at iicon ltd
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
Lead Enterprise Architect at DigyCorp
With automation, you can label five documents or 50,000 with the same amount of clicks.
Dex engineer at a tech vendor with 1,001-5,000 employees
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
Data Governance Advisor at a government with 501-1,000 employees
The product is scalable and works across multi-cloud and multi-platform environments.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Stability Issues

Sentiment score
5.2
Microsoft Entra External ID is a stable SaaS, rated 8-10/10, with minimal downtime, reliable except for occasional external issues.
Sentiment score
7.5
Microsoft Purview is highly stable, evolving consistently, with users appreciating its reliability despite occasional bugs and network issues.
I'd rate the stability of the Microsoft Entra External ID as a 10.
Director of Technology at a hospitality company with 51-200 employees
The stability of this solution is very good.
Associate Director Automation at Dubai Holding
I have not encountered any stability issues with Microsoft Entra External ID.
Lead Enterprise Architect at DigyCorp
It can take seven days to 24 hours to determine whether a policy is effective.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is absolutely fine in terms of stability.
Data Governance Advisor at a government with 501-1,000 employees
 

Room For Improvement

Microsoft Entra External ID needs cost reduction, faster sync, better security, improved SSO, UI, integration, support, and pricing clarity.
Microsoft Purview struggles with non-Azure data lineage, integration issues, limited macOS features, and requires better support and documentation.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Sales Manager - Program Manger at Altitudo srl
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Consultant at Artifield
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
It's essential to know if a feature isn't working due to missing licenses.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
Cloud Security Specialist at a aerospace/defense firm with 10,001+ employees
A watermark feature or similar tools to help enhance security for end users could be added.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra External ID pricing varies, cost-effective for some, expensive for others, challenging cloud transition impacts evaluation.
Microsoft Purview Data Governance is generally viewed as reasonably priced but has varied opinions on its cost-effectiveness.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Associate Director Automation at Dubai Holding
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
Director at iicon ltd
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
Lead Enterprise Architect at DigyCorp
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
Data Governance Advisor at a government with 501-1,000 employees
I'm not exactly sure how much our license costs, but it is very expensive.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Valuable Features

Microsoft Entra External ID enhances security and efficiency by simplifying identity management and integration without on-premises infrastructure.
Microsoft Purview excels in data governance with Azure integration, compliance support, multi-cloud protection, and AI-driven data management.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
Director at iicon ltd
EID unifies workforce users with external business partners, which is a very strong feature.
Consultant at Artifield
The detailed monitoring and reporting in Microsoft Entra External ID support compliance efforts effectively.
Manager, Identity & Access Management at a financial services firm with 10,001+ employees
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Dex engineer at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Microsoft Security Suite
18th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Customer Identity and Access Management (CIAM) (4th)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
59
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra External ID is 1.6%, up from 0.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.5%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance4.5%
Microsoft Entra External ID1.6%
Other93.9%
Microsoft Security Suite
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
Financial Services Firm
14%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise31
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appr...
 

Also Known As

Azure Active Directory External Identities
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Microsoft Entra External ID vs. Microsoft Purview Data Governance and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.