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Microsoft Entra External ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.3
Users faced challenges with Microsoft Entra External ID but saved costs and time compared to traditional, on-premises solutions.
Sentiment score
7.6
Microsoft Purview Data Governance offers significant returns with improved data management, cost savings, and enhanced compliance and risk mitigation.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Companies can leverage it for setting up external identities without needing to develop their own solutions.
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
 

Customer Service

Sentiment score
4.3
Microsoft Entra External ID support varies; response times, documentation, and regional differences affect user satisfaction and solution accessibility.
Sentiment score
5.9
Microsoft Purview Data Governance support is generally positive, but users report varied experiences based on responsiveness, expertise, and resources.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
The documentation is very thorough, reducing the need for support.
Overall, it doesn't meet our expectations.
They're skillful people who know what they're doing in their space.
I have a dedicated team as a government agency, and Microsoft assists us promptly.
 

Scalability Issues

Sentiment score
7.0
Microsoft Entra External ID offers scalable security for large enterprises, with distinct policies and strong performance despite some latency issues.
Sentiment score
7.9
Microsoft Purview Data Governance efficiently handles scalable data sources in Azure, though challenges exist with network load and data ingestion.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
With automation, you can label five documents or 50,000 with the same amount of clicks.
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
The product is scalable and works across multi-cloud and multi-platform environments.
 

Stability Issues

Sentiment score
5.7
Microsoft Entra External ID is highly stable, reliable, and smooth, with minor rare issues, and positive user feedback.
Sentiment score
7.5
Microsoft Purview Data Governance is generally stable and reliable, though minor bugs and occasional lag may occur.
I'd rate the stability of the Microsoft Entra External ID as a 10.
The stability of this solution is very good.
I have not encountered any stability issues with Microsoft Entra External ID.
It can take seven days to 24 hours to determine whether a policy is effective.
Microsoft Purview Data Governance is absolutely fine in terms of stability.
 

Room For Improvement

Microsoft Entra External ID needs improved support, integration, pricing, security, UI, and customization for medium-sized businesses.
Microsoft Purview needs better integration, enhanced features, clearer documentation, and improved system configuration for complex environments.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
It's essential to know if a feature isn't working due to missing licenses.
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
A watermark feature or similar tools to help enhance security for end users could be added.
 

Setup Cost

Microsoft Entra External ID pricing is complex, potentially costly, but scalable, benefiting from Azure expertise and existing subscriptions.
Microsoft Purview Data Governance offers competitive pricing and cost control benefits, appealing to enterprises with existing Microsoft licenses.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
I'm not exactly sure how much our license costs, but it is very expensive.
 

Valuable Features

Microsoft Entra External ID enhances security, management, and user experience through integration, single sign-on, and adaptive authentication features.
Microsoft Purview ensures data security, compliance, and efficiency with integration, data cataloging, lineage tracking, and multi-platform connectivity.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
EID unifies workforce users with external business partners, which is a very strong feature.
Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company.
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Microsoft Security Suite
21st
Average Rating
7.6
Reviews Sentiment
5.8
Number of Reviews
13
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Customer Identity and Access Management (CIAM) (4th)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of August 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra External ID is 1.0%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.4%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Corrado Vigano - PeerSpot reviewer
Solution integrates well with existing systems while being easy to use
The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use. Furthermore, Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company. The solution is easy to reuse and not difficult to find expertise for in the market because it is widespread. It is gaining attention even from partners and from the market on the offering side. This serves as a good starting point for customers who can develop internal competence on the solution. Additionally, the presence of reliable partners who know the solution and can provide internal knowledge is the best aspect for them.
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
10%
Manufacturing Company
8%
Government
7%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
Concerning the pricing or setup costs for Microsoft Entra External ID, based on my experience with Entra and 365 in general, it shouldn't require a whole education on their software. That's been a ...
What needs improvement with Microsoft Entra External ID?
I haven't utilized the adaptive authentication feature. We haven't used the customization capability for user journeys within the Microsoft Entra External ID. I don't have experience trying to crea...
What is your primary use case for Microsoft Entra External ID?
I'm more familiar with the Microsoft Entra External ID, the Active Directory external identities, because we have a hybrid environment. For the parts that I handle, the on-premise part is easier fo...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

Azure Active Directory External Identities
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Microsoft Entra External ID vs. Microsoft Purview Data Governance and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.