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Looker vs Yellowfin comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Yellowfin
Ranking in Embedded BI
13th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
BI (Business Intelligence) Tools (35th), Reporting (22nd), Data Visualization (24th)
 

Mindshare comparison

As of January 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. The mindshare of Yellowfin is 2.4%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker6.4%
Yellowfin2.4%
Other91.2%
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is easy to use."
"With Looker, I have experienced benefits in terms of usability and shareability."
"From a developer's perspective, the way the functionality's being handled is great."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We can centralize all our data models."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
"It is able to create information dashboards for various users' throughout."
 

Cons

"The visualization capability of the product is limited."
"The integration with different databases must be improved."
"The product does not have documented material."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"Integrations with other BI tools could be better."
"It needs more presentation/charting capabilities and integration with GIS."
 

Pricing and Cost Advice

"I do not have to make any payments to use the solution."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"It is cheap."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
8%
Retailer
8%
Media Company
7%
Educational Organization
16%
Financial Services Firm
11%
Healthcare Company
11%
Transportation Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
No data available
 

Comparisons

 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Find out what your peers are saying about Looker vs. Yellowfin and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.