Looker vs Oracle Business Intelligence Cloud Service vs Tableau Enterprise comparison

The compared Google and Oracle solutions aren't in the same category. Google is ranked #6 in EBT , with an average rating of 8.0, and holds a 8.2% mindshare in the category. Oracle is ranked #27 in BIT , with an average rating of 7.0, and holds a 0.4% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 100% of Oracle users who would recommend it.

Looker

Read 19 Looker reviews

2,819 Views
930 Comparison Views

80% willing to recommend

Oracle Business Intelligenc...

Read 5 Oracle Business Intelligence Cloud Service reviews

489 Views
440 Comparison Views

100% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,755 Views
2,963 Comparison Views

89% willing to recommend

Looker

Oracle Business Intelligenc...

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker, Oracle Business Intelligence Cloud Service, and Tableau Enterprise based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: August 2025).

Buyer's Guide

Embedded BI

August 2025

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Helped 868,288 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	8.2%
Tableau Enterprise	27.4%
Qlik Sense	12.0%
Other	52.400000000000006%

Embedded BI

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Oracle Business Intelligence Cloud Service	0.4%
Microsoft Power BI	14.5%
Tableau Enterprise	11.0%
Other	74.1%

BI (Business Intelligence) Tools

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	11.0%
Microsoft Power BI	14.5%
Amazon QuickSight	4.9%
Other	69.6%

BI (Business Intelligence) Tools

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Ram Alla

BI Consultant at KPI Partners

Has supported secure report building and simplified data visualization for non-technical users

The features I find most useful in Oracle Business Intelligence Cloud Service include data visualization desktop for self-service reports. We can export using Excel and CSV files by dragging and dropping the columns to create reports. The drag-and-drop interface in Oracle Business Intelligence Cloud Service helps create dashboards for non-technical users as it is easy to use. By dragging and dropping columns, it creates a tabular view by default. We can convert these into many graphs and views such as pivot tables and other interactive graphical representations. I use self-service analytics in Oracle Business Intelligence Cloud Service.

Read full review

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is easy to use."

"From a developer's perspective, the way the functionality's being handled is great."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"It is a pretty stable solution because it is a cloud-based product."

"We can centralize all our data models."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

More Looker pros

"Initial setup was straightforward."

"The solution effectively integrates with third-party products."

"Its ease of use and the ability to drill down into detail are the most valuable. Executive dashboarding features are the most commonly used ones."

"The most valuable features are user-friendly and self-service tools. Users can define their reports based on available data sets, with multiple dimensions and slide and dice data capabilities."

"From my perspective, it enables clients to better understand our data and make better decisions based on that information."

"Tableau's most valuable features are its ability to summarize data, provide dynamic controls for navigating different charts, and showcase historical data trends. I appreciate the option to colour-code different charts for improved customer experience."

"The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations"

"Tableau is easy to use. That's the first and most important thing. I not only provide consulting but I also train people to use it, so with its ease-of-use it's not as difficult for me to train executives and management staff, because they don't have the IT background, unlike when I'm using Python."

"Analysis is now more visual than in the past."

"We found Tableau has the quickest learning time out of the few other BI reporting tools that we have used."

"The solution has a lot of customization when comparing to Microsoft BI."

"The most valuable features are data discovery and fine visualizations."

More Tableau Enterprise pros

Cons

"Stability needs improvement."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The product does not have documented material."

"The visualization capability of the product is limited."

"The integration with different databases must be improved."

"Integrations with other BI tools could be better."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"It needs to be more user-friendly."

"When looking at web-based BI or cloud-based BI vendors, there should be abilities for power users to build deep analysis. If they are not data science tools, they are not for power users."

"The dashboard could be improved and include additional features."

"Quality of support varies."

"In terms of data modeling, it could be simplified. Sometimes, it seems complicated. Also, the response time for data set refreshes could be faster to enhance the user experience."

"When we put more information on a single screen, it gets compressed and superimposed in many places while scrolling."

"It's already using 32 gigabytes of memory, but the performance is not so good. It's very heavy."

"An area needing improvement involves the complexity of the product should you need to alter a lot of parameters. If you have technical servers, much interface, different providers and more serious processes, that will be time consuming."

"When it comes to large datasets, the data should be extracted faster."

"There are restrictions in scheduling reports. For instance, we cannot send the entire Excel file reports via email within Tableau."

"Users would like to be able to export an Excel file when they see a table or something like that. That's not an out-of-the-box feature for Tableau."

"Tableau is difficult to scale because of the cost, which makes it difficult to scale."

"The interface can be improved, in part because there is no indication that something is running or that it's processing."

More Tableau Enterprise cons

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"It's not cheap, but it's not expensive for big companies."

"I do not have to make any payments to use the solution."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Oracle products are always going to be on the higher end of your price scale. You have to kind of accept that going in."

"The solution's pricing is reasonable compared to other products."

"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

"Tableau is an expensive solution."

"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."

"We are paying an annual licensing fee."

"For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."

"We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible."

"Tableau is an expensive solution compared to Power BI."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

12%

Retailer

Manufacturing Company

No data available

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

No data available

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	66
Large Enterprise	182

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more...

See all answers

What do you like most about Oracle Business Intelligence Cloud Service?

The most valuable features are user-friendly and self-service tools. Users can define their reports based on availabl...

See all answers

What needs improvement with Oracle Business Intelligence Cloud Service?

As an expert, I can recommend that improvements could be made in Oracle Business Intelligence Cloud Service regarding...

See all answers

What is your primary use case for Oracle Business Intelligence Cloud Service?

The main use cases revolve around analytics which helps us with configured reports for AP, AR, and General Ledger. We...

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Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

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Comparisons

Databricks vs Looker

Compared 15% of the time

Microsoft Power BI vs Looker

Compared 13% of the time

Qlik Sense vs Looker

Compared 9% of the time

IBM Cognos vs Looker

Compared 8% of the time

MicroStrategy vs Looker

Compared 7% of the time

More Looker Competitors

Oracle Analytics Cloud vs Oracle Business Intelligence Cloud Service

Compared 56% of the time

Salient vs Oracle Business Intelligence Cloud Service

Compared 29% of the time

Domo vs Oracle Business Intelligence Cloud Service

Compared 16% of the time

More Oracle Business Intelligence Cloud Service Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 19% of the time

Domo vs Tableau Enterprise

Compared 10% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Looker

September 2025

Download Looker product report

Buyer's Guide

Oracle Business Intelligence Cloud Service

September 2025

Oracle Business Intelligence Cloud Service report

Download Oracle Business Intelligence Cloud Service product report

Buyer's Guide

Tableau Enterprise

September 2025

Download Tableau Enterprise product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Oracle Business Intelligence Cloud Service enables all users to tap into the most pertinent data, whenever and wherever they need it. With BI Cloud Service, robust analysis is accessible to everyone, from individuals to large workgroups, across the enterprise.

Oracle

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Grant Thornton, FORTH, Anthem

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: August 2025.

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