Looker Studio vs Qlik Sense vs Tableau Enterprise comparison

The compared Google and Qlik solutions aren't in the same category. Google is ranked #10 in RT , with an average rating of 7.6, and holds a 2.5% mindshare in the category. Qlik is ranked #5 in DV , with an average rating of 8.0, and holds a 4.8% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 96% of Qlik users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

3,089 Views
1,853 Comparison Views

83% willing to recommend

Qlik Sense

Read 125 Qlik Sense reviews

10,291 Views
5,557 Comparison Views

96% willing to recommend

Tableau Enterprise

Read 309 Tableau Enterprise reviews

30,967 Views
14,245 Comparison Views

90% willing to recommend

Looker Studio

Qlik Sense

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio, Qlik Sense, and Tableau Enterprise based on real PeerSpot user reviews.

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Buyer's Guide

Reporting

May 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.5%
Tableau Enterprise	14.1%
Microsoft Power BI	13.2%
Other	70.2%

Reporting

Data Visualization Mindshare Distribution
Product	Mindshare (%)
Qlik Sense	4.8%
Tableau Enterprise	9.7%
Domo	3.7%
Other	81.8%

Data Visualization

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Tableau Enterprise	5.8%
Microsoft Power BI	7.5%
Amazon QuickSight	3.2%
Other	83.5%

BI (Business Intelligence) Tools

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Shraddha Waghulde

Solution Architect at Predoole Analytics

Unlocks actionable insights through user-friendly analysis features

The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.

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Swetha Dhanasekar

Senior GenAI Engineer at a tech vendor with 10,001+ employees

Centralized dashboards have transformed workforce trend analysis and speed up decisions

Tableau Enterprise helps us to consolidate the data and visualize daily and weekly trends in a clear and centralized dashboard, offering powerful features such as interactive dashboards, real-time data refreshing, advanced visual analytics, role-based access control, secure data, and seamless interaction with multiple data sources and automated reports. This will help us to analyze trends and collaborate across teams and scale analytics across the organization. These features help my team specifically by centralizing all employees' data in one place. This helps us reduce manual tracking and gives us real-time visibility into work from home versus office trends. The interactive dashboards allow quick decision-making, and the automated refresh time saves us a lot, while role-based access ensures data is shared securely with the right stakeholders. Tableau Enterprise has had a strong positive impact on our organization by improving data visibility, speeding up decision-making, and managing reports efficiently. The team can now access and track trends more effectively, and collaboration has improved using interactive dashboards. Overall, it has enhanced effectiveness and fostered a data-driven culture across the organization. The specific outcomes showing this positive impact include speeding up decision-making, which is the biggest impact because it saves us more time. Reporting time actually reduces sequentially since the dashboards refresh automatically. Data security is stronger, and data accuracy has improved, thanks to a centralized data source. Decision-making is also much faster since leaders can view real-time impacts instead of waiting for manual entry.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would rate this solution eight or nine out of ten."

"The ability to design complex data models and equations."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The most valuable features of this solution are its ease of use and the plethora of query sources."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

"Qlik sense is considered the single source of truth for our organization's operational data."

"Qlik Sense has given us visibility into our data to make informed decisions."

"This solution allows us to use a simple drag-and-drop interface to create flexible, interactive data visualizations."

"The associative searching and filtering capability is a unique feature among other BI tools, and one does not need to deeply understand the underlying data."

"There are a lot of features available in this solution, it has been very easy to use. We have found it to be less complex and user-friendly compared to other solutions we have used."

"The Qlik Sense cloud insights advisor helps our business users to get the answers to their data questions so that they do not have to rely on IT/BI resources every time they have some data request."

"The ETL component allows us to pull from many different sources, making pulling data in easy."

"Great code compatibility with existing QlikView product."

More Qlik Sense pros

"Tableau is very good in the front-end visualization compared to Power BI."

"I have found many of the self-service features valuable."

"The most important thing that people need to know is that Tableau is ONLY a visualization tool (the best in the market)."

"One of the most valuable features is that the solution allows users to build interactive dashboards. This allows the end user to modify the criteria or the filtering if need be. As far as for my personal use as a QA Engineer, I really value how extensive their API document support has been."

"I'm able to prototype charts and dashboards in hours versus days or weeks with other tools, and it blends disparate datasets together which is awesome for plan versus actual reports where the data is at two different levels of granularity."

"It is very easy to create dashboards, charts, and graphs."

"We introduced Tableau because it provides many features that can be customized by users."

"It is a stable solution."

More Tableau Enterprise pros

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

"Looker Studio did not fit our needs for scalability."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Panels are not as easy to use as other data extraction UIs."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

More Looker Studio cons

"I would like to have the ability to better customize the visuals including changing fonts, sizing, colors, axes, and titles."

"Qlik Sense has better performance, particularly in its archival system. However, Power BI has better visualizations and interactions with updates in 2023 that provide ease of use. Power BI is more user-friendly than Qlik Sense."

"More options for the layout."

"Making it as user friendly as possible"

"However, the training is not free. When you want to learn more about the tool, sometimes you need to pay for the training."

"Needs more bookmarking and a data load screen."

"Some of the charts are still a bit basic and screen rendering on different sized monitors can be an issue."

"The communication with the solution's sales managers in Europe is very bad, making it an area that requires improvement. My company usually gets no response from the tool's sales managers."

More Qlik Sense cons

"Technical support can sometime take a while to respond, but they are very helpful and friendly."

"Their training. I've been looking for ways in which we can start training more people to it, and it has shown that other platforms have more access to training than Tableau."

"I am a BI consultant. I have worked on different reporting tools, such as Power BI and MicroStrategy. As compared to other tools, Tableau lags behind in handling huge enterprise-level data in terms of robust security and the single integrated metadata concept. When we connect to large or very big databases, then performance-wise, I sometimes found Tableau a little bit slow. It can have the single metadata concept like other tools for the reusability of the objects in multiple reports."

"The solution is integrated reasonably well but I'd like to see some custom connectors and more integration with different platforms."

"In the next release, I would like to be able to have the option to see more raw data that I'm converting on the dashboard."

"Carolina Health Systems just adopted Power BI to replace Tableau due to server costs."

"The data processing in Tableau is pathetic compared to Qlik."

"The solution does have scalability issues. When the data size increases, the product slows down and doesn't work right."

More Tableau Enterprise cons

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

"The cost is quite affordable based on feature analysis."

"Qlik Sense is pretty good in terms of price."

"The license mechanism of Qlik is quite complicated and not exchangeable. Such as 2016, they charge licenses by token, 1500$ for a token / 1 user. 2018: they change to 2 kinds of licenses: professional 1500$ / user, analyzer 800$ / user. 2019: they support subscription with 70$ Monthly for professional, 40$ monthly for analyzers, but for those you’re using perpetual licenses, they don't support acquiring more subscription licenses. The maintenance fee yearly are also high, 20% of the perpetual license."

"Licensing could be cheaper."

"It is a little expensive for the Italian market. Normally, Qlik Sense has two types and costs. The medium cost is around 700 euros per year."

"Licensing can start to get expensive, but compared to other tools in this space it is about average."

"I'm not able to reveal the licensing cost for Qlik Sense, but because it was a huge deal, the cost was less than the usual cost. The license wasn't that costly. It was the infrastructure that was very costly."

"Qlik Sense and its pricing model can follow any scalability."

"Understand the break over price point for switching to the Enterprise license."

More Qlik Sense pricing and cost advice

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."

"Tableau is an expensive solution."

"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."

"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."

"The cost of the solution should be improved."

"It is reasonable based on what it offers."

"Basically, we prefer a permanent license. A one-time charge is much better."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

10%

Manufacturing Company

Retailer

Financial Services Firm

19%

Manufacturing Company

10%

Construction Company

Government

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	34
Midsize Enterprise	40
Large Enterprise	88

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	185

Questions from the Community

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...

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What advice do you have for others considering Google Data Studio?

I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wo...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

See all answers

What is your experience regarding pricing and costs for Qlik Sense?

It is not about performance. It is just about how expensive it is to implement.

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

What is your experience regarding pricing and costs for Tableau?

Regarding pricing, while I cannot comment on specific user licenses, Tableau is indeed more expensive than Power BI. ...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 12% of the time

Microsoft Power BI vs Looker Studio

Compared 11% of the time

RStudio Connect vs Looker Studio

Compared 8% of the time

Zendesk vs Looker Studio

Compared 7% of the time

InetSoft Style Intelligence vs Looker Studio

Compared 5% of the time

More Looker Studio Competitors

Apache Superset vs Qlik Sense

Compared 6% of the time

Microsoft Power BI vs Qlik Sense

Compared 5% of the time

SAP BusinessObjects Business Intelligence vs Qlik Sense

Compared 3% of the time

Amazon QuickSight vs Qlik Sense

Compared 3% of the time

ThoughtSpot vs Qlik Sense

Compared 3% of the time

More Qlik Sense Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 11% of the time

Domo vs Tableau Enterprise

Compared 6% of the time

QlikView vs Tableau Enterprise

Compared 2% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 2% of the time

IBM Cognos vs Tableau Enterprise

Compared 2% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Looker Studio

May 2026

Download Looker Studio product report

Buyer's Guide

Qlik Sense

May 2026

Download Qlik Sense product report

Buyer's Guide

Tableau Enterprise

May 2026

Download Tableau Enterprise product report

Also Known As

Data Studio

QlikSense, Qlik Analytics Platform

Tableau Desktop, Tableau Server, Tableau Online

Overview

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

Qlik Sense offers drag-and-drop dashboard creation, multi-data source integration, and self-service analytics. Users benefit from associative data modeling and real-time insights. The platform enhances quick deployment across any device with its flexibility and ease of use.

Qlik Sense provides rapid dashboard creation and seamless multi-data source integration, supporting real-time analytics and high-speed ETL capabilities. Users enjoy advanced visualizations and natural language processing within an intuitive interface. The solution's in-memory engine ensures fast data processing while offering flexibility and quick deployment on all devices. Its open API facilitates extensive customization and integration with chatbots and third-party extensions.

What are the key features of Qlik Sense?

Rapid Dashboard Creation: Enables quick creation of insightful dashboards using a drag-and-drop interface.
Multi-Data Source Integration: Supports seamless integration across various data sources for comprehensive analysis.
Self-Service Analytics: Empowers users with intuitive tools for independent data exploration and insights generation.
Associative Data Modeling: Enhances understanding of complex datasets and relationships.
Advanced Visualizations: Offers sophisticated visual options to present data clearly and engagingly.
Real-Time Insights: Provides up-to-the-minute data analysis capabilities.
Open API Integration: Allows extensive customization and integration with third-party tools.

What benefits should users look for in reviews?

Fast Deployment: Enjoys rapid setup and integration across devices, facilitating immediate data access.
Enhanced Flexibility: Customization options allow tailored solutions that meet specific user needs.
Comprehensive Integration: Capable of integrating multiple data sources, improving analytical scope.
Improved Data Accessibility: Offers easy access and understanding of complex data.
Automation Efficiency: Streamlines reporting and analytics tasks, boosting productivity.

In industries such as finance and sales, Qlik Sense enables interactive data analyses and dashboard creation across departments. It supports business intelligence for financial reporting, sales analysis, and decision-making. By automating reporting and combining data from multiple sources, it facilitates users in generating insights and enhancing data accessibility for informed business decisions.

Qlik

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Genesys, Shueisha

Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

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