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LeadSquared vs StructuredWeb comparison

LeadSquared and StructuredWeb are both solutions in the Marketing Automation category. LeadSquared is ranked #10 with an average rating of 7.5, while StructuredWeb is ranked #7 with an average rating of 10.0. LeadSquared holds a 0.8% mindshare in MA, compared to StructuredWeb’s 1.8% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 100% of StructuredWeb users who would recommend it.
LeadSquared
Read 4 LeadSquared reviews
  • 524 Views
  • 152 Comparison Views
80% willing to recommend
StructuredWeb
Read 2 StructuredWeb reviews
  • 160 Views
  • 147 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between LeadSquared and StructuredWeb based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed LeadSquared vs. StructuredWeb Report (Updated: August 2025).
Buyer's Guide
LeadSquared vs. StructuredWeb
August 2025
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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
10th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
CRM (31st)
StructuredWeb
Ranking in Marketing Automation
7th
Average Rating
10.0
Reviews Sentiment
4.8
Number of Reviews
2
Ranking in other categories
Channel Marketing Software (2nd)
 

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of LeadSquared is 0.8%, down from 1.7% compared to the previous year. The mindshare of StructuredWeb is 1.8%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
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Joan Morales - PeerSpot reviewer
Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool
The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very easy."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."
"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."
 

Cons

"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."
"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."
 

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."
"The license is paid yearly, and it is about 30 euros per month per user."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"LeadSquared is not as costly as other CRM solutions."
Information not available
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Top Industries

By visitors reading reviews
Media Company
11%
Computer Software Company
11%
Financial Services Firm
9%
Comms Service Provider
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
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What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
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What is your experience regarding pricing and costs for StructuredWeb?
The pricing and setup costs are fairly priced; it's not the cheapest tool out there, there are cheaper ones, but you are paying for what you get. If you want good support, good quality of assistanc...
See all answers
What needs improvement with StructuredWeb?
Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing....
See all answers
What is your primary use case for StructuredWeb?
The use case involves providing a one-stop enablement and marketing hub for our channel partners and agency partners to access all the enablement and marketing resources materials that they need in...
See all answers
 

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Product Reports

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Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared

StructuredWeb revolutionizes channel sales marketing with an AI-first platform addressing challenges like fragmented execution, manual distribution, and low engagement. Enterprises such as IBM, Google, and Dell use StructuredWeb to transform partner campaign processes.

StructuredWeb's intelligent automation streamlines outreach, accelerates demand, and automates marketing communication. Its integrated features enable partners to launch multi-touch campaigns swiftly, offering guidance, personalization, and essential assets. The platform facilitates efficient partner engagement with smooth content syndication, personalized experiences, and a rich service marketplace.

What features define StructuredWeb?
  • Campaign Automation: Deploy multi-touch campaigns from one screen with global reach.
  • Content Syndication: Deliver content to partner sites effortlessly.
  • Marketplace & Add-Ons: Access pre-packaged marketing services easily.
  • Guided Partner Journeys: Ensure consistent campaign execution.
  • Platform Personalization: Tailor experiences based on partner profiles.
What benefits should users expect?
  • Faster Time to Market: Launch campaigns in under an hour.
  • Higher Partner Adoption: Boosts confidence and participation.
  • Measurable ROI: Use analytics for tracking engagements.
  • Scalable Efficiency: Generate demand without adding headcount.

StructuredWeb is implemented across industries like technology and services, enabling partners to enhance their sales capabilities while streamlining marketing efforts. Organizations rely on it to automate tasks and optimize partner collaboration.

StructuredWeb
 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE
Buyer's Guide
LeadSquared vs. StructuredWeb
August 2025
Free Report: LeadSquared vs. StructuredWeb
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