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Kentico vs WordPress comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kentico
Ranking in Web Content Management
17th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
Digital Experience Platforms (DXP) (14th)
WordPress
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Web Content Management category, the mindshare of Kentico is 1.4%, down from 1.6% compared to the previous year. The mindshare of WordPress is 13.0%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management
 

Featured Reviews

reviewer1384113 - PeerSpot reviewer
Flexible, offers helpful web templates, and has good connectivity with third-party applications
Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.
RICARDO FILIPO - PeerSpot reviewer
Very customizable, and forms the base for most websites on the Internet
I work in the community, and I'm part of a team making the core of WordPress. We are responsible for creating how WordPress will change in the next version. The main point is concurrency. For example, we have Squarespace, Wix, and a lot of other frameworks with the same features and functionalities. All those frameworks are going to a completely no-code experience. Anyone can then have a website. You're just dragging, dropping, and writing texts very easily. It's like using Facebook. WordPress comes from a node way. There was a time when the webmaster needed to code in HTML, PHP, or some language to have a website. It has changed over time, but we still have some old things inside the backend of WordPress. We are currently removing all those old things. Day by day, WordPress will be easier to use and more user-friendly. WordPress needs to improve its usability. That way, it will be easier to create websites, e-commerce, CRM, platforms for education, or anything else. It would be good if WordPress improved its AI. For example, if you have a blog, the blog will be auto-writing. I'm working on this, and we have some solutions. Another feature should be the identification of users. It's related to AI. For example, if you go to a website like Facebook or another social network, it's possible to learn everything about you if you go to that place. WordPress has something like that, but it's not so deep. I am personally working on that feature. Anyone coming to a WordPress website will be identified. It's tricky because we have a kind of privacy to follow, so we need to balance both things.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are its integration capabilities and advanced marketing suite."
"I would say they have a modern, flexible, agile content management system."
"It has a vast array of themes which could be applied to make the website visually look more appealing to the target market."
"It is easy to edit content using WordPress."
"Ready-made themes speed the design process; a huge number of quality themes are available from several sources."
"The best feature of WordPress is its flexibility."
"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."
"I like the tool's plugins."
"I like how it integrates graphics and words, and more generally, the way people can develop the choices of spaces for different websites."
"It is a stable system which offers a wide variety of themes and templates."
 

Cons

"This product needs an out of the box Intranet/Extranet Solution."
"They don't have a lot of libraries, which is something that they can improve on."
"The backend development process needs improvement."
"It could be a little bit easier to use."
"WordPress sites do require quite a bit of maintenance: Constant updates to both WordPress and all the various plugins that it requires."
"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."
"WordPress needs to adapt to new technologies. It also needs to improve scalability. We don't have optimized content and plugins in the tech stack."
"I would like to see the addition of social media integration features in WordPress."
"I would like to see a new UI."
"I would recommend dumping the Gutenberg interface, as that is horrible."
 

Pricing and Cost Advice

"The licensing fees are probably about $100,000 USD per year."
"It provides a high ROI."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
"The pricing is very reasonable because WordPress is an open-source platform."
"WordPress is an open-source product, meaning it is available for free."
"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."
"WordPress is a free solution."
"It is an open-source platform. It doesn't need any license."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
University
10%
Financial Services Firm
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
What do you like most about WordPress?
The best feature of WordPress is its flexibility.
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
WordPress ( /products/wordpress-reviews ) is less performant than FirstSpirit solution.
 

Overview

 

Sample Customers

Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Kentico vs. WordPress and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.