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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (14th), Enterprise Agile Planning Tools (6th)
ServiceNow DevOps
Ranking in Value Stream Management Software
3rd
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 16.1%, down from 34.3% compared to the previous year. The mindshare of ServiceNow DevOps is 8.7%, up from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Mindshare Distribution
ProductMindshare (%)
Jira Align16.1%
ServiceNow DevOps8.7%
Other75.2%
Value Stream Management Software
 

Featured Reviews

reviewer2788377 - PeerSpot reviewer
Agile Coach/SAFe Team Coach at a retailer with 10,001+ employees
Long-term agile tracking has supported development but reporting has required workarounds
I know Jira as Jira; I have used the cloud and I have used on-premise. It is an issue tracker. My experience has been positive, as it is an okay tool, but I like Azure DevOps better. I assess the dependency management feature as okay, but again, Azure DevOps is better; it is more customizable. I find the scenario planning features are okay, but if you have a good Scrum Master or Agile coach, you can get a lot better insights just by looking at the data. We export most of what is in Jira to Power BI so we can run better reports.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool helps us with better tracking across various departments. Jira Align is highly valuable for organizations due to its flexibility. With my experience as an administrator, I can attest that it can be tailored to meet the diverse needs of any organization. It helps to eliminate the mess created by Excel spreadsheets."
"The technical support services are excellent."
"Jira Align is good for project owners and managers and Release Train Engineers because it offers them more visibility."
"We definitely saw at least 20% to 30% in work experience improvements, time management, and the simple ability to reduce waste time due to generating reports."
"The product's most valuable feature is CMDB for services desk management and backlog projects."
"The most valuable features in Jira Align are the dashboard and the reporting feature."
"Align enables the capture of all capabilities and that's its best feature."
"The interface of Jira Align is very easy to use and manage"
"It is a very stable and reliable product."
"It is a very capable and significant product that we utilize within the company, and it has absolutely improved the way our organization functions."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"We use the solution for our entire internal idea simulator, with new feature functionality, ID, and product management development."
"I have found the ease of CACD integration to be the most valuable feature."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"ServiceNow DevOps has helped to streamline operations; for example, we have been investing in automation tasks in our solution, reducing operational costs around 33% of the initial costing for some customers, automating around 25% of the operational tasks, and achieving automated resolution for 25% of the incidents while getting correlation of different incidents around 98% of the full stack events."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
 

Cons

"One aspect that could be improved is that a ticket is declared as completed only when it is in the last column of the Jira board, regardless of the state it's in so that completed tickets don't get picked up because it goes by column rather than status."
"There is no linkage between the Jira records and the overarching schedule. We maintain the overarching schedule in Microsoft Project, and there is no linkage back and forth with the Jira tasks. They are independent of each other."
"I would like to see Jira Align merge and integrate better with Jira as a whole. A lot of the time, the data from Jira won't map very well into Jira Align."
"I've encountered limitations in using Jira Align for certain aspects, particularly in implementing OKRs. Jira Align's highest hierarchy is Epic, which may not always align perfectly for specific initiatives. Additionally, while Jira Align offers functionality for tracking OKRs and generating dashboards, I've found that it lacks in some areas. As a result, we've explored alternative solutions that better meet our needs in these areas. Its Kanban feature is also limited."
"The workflows are scalable from portfolio to individual level but can sometimes be complex to navigate."
"There are fewer customization options in Jira Align due to how it was designed."
"The tool's corporate pricing is expensive."
"Jira Align has price packages for different purposes. Users must do their own research and see if it fits their purpose."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
"When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps."
"Pricing is our biggest concern with the solution."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"Technical support is bad and this is an area which needs improvement. It's easier for me to figure out the solution by Googling and checking out certain forums."
"The pricing and licensing of ServiceNow DevOps is always too high for me."
"From more of a business perspective, the pricing could be better because I have tried to sell the performance analytics side, but it's very expensive, so the company decided not to purchase it."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
 

Pricing and Cost Advice

"My company pays approximately 399 USD per month for the solution."
"Our customers buy licenses. We are not involved in its purchase."
"The pricing and licensing costs are rated lower, around six mainly due to significant increases in licensing costs that were not well-received by users."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate Jira Align a seven out of ten."
"At our company, we were concerned about the cost of Jira Align, which is expensive"
"Jira Align's pricing is reasonable."
"The tool is moderately expensive."
"The license for Jira Align is priced fairly."
"Though it is an expensive solution, it is an affordable one, in my opinion."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"It's very expensive, so some organizations can't afford the additional license."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
11%
Computer Software Company
7%
Healthcare Company
6%
Financial Services Firm
15%
Manufacturing Company
11%
Comms Service Provider
9%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise19
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Jira Align?
When it comes to pricing, the last time we did pricing options, they were pretty comparable; it all depends on what sort of Microsoft licensing agreements the company has as to whether one is going...
What are the main differences between Jira Align and Azure DevOps?
Feature/Aspect Jira Align Azure DevOps Primary Focus Enterprise agility, SAFe, alignment Team-level Agile, CI/CD, DevOps Scalability Enterprise-level Team to medium-sized organizations Key...
What needs improvement with AgileCraft?
I think it is probably better in almost all aspects over Jira; the dashboards are better, the filters or the queries are better, and it is more aligned to Scaled Agile. To sum it up, the main room ...
What needs improvement with ServiceNow DevOps?
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do ...
What is your primary use case for ServiceNow DevOps?
I have integrated ServiceNow DevOps with Git, Jenkins, or Jira in my development process for several customers. We integrate directly with the tools in some cases, and in other cases we use somethi...
What advice do you have for others considering ServiceNow DevOps?
I will send feedback. I will try to provide more information, but I need to know the website where I can check the number of products at this moment. I was testing different ticketing tools. We hav...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.