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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
42
Ranking in other categories
Application Lifecycle Management (ALM) Suites (9th), Enterprise Agile Planning Tools (4th)
ServiceNow DevOps
Ranking in Value Stream Management Software
4th
Average Rating
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Value Stream Management Software category, the mindshare of Jira Align is 31.8%, down from 41.3% compared to the previous year. The mindshare of ServiceNow DevOps is 6.1%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Market Share Distribution
ProductMarket Share (%)
Jira Align31.8%
ServiceNow DevOps6.1%
Other62.1%
Value Stream Management Software
 

Featured Reviews

ShyiamaKishun - PeerSpot reviewer
Has a straightforward setup process and efficient project management features .
Jira Align supports program increment planning by facilitating the planning aspect, including team setup, dependency management, and defining the layout for each step or stage in a project. The platform aids in breaking down targets into parts, aligning with Agile principles, and ensuring a structured layout. The most impactful feature of Jira Align for project management lies in its capabilities related to planning and setting up projects. The platform visually understands targets, offering a clear and detailed layout. We can determine when to speed up the process or access the project. We can address the issues related to planning and development efficiently. It is a great product to use, aiding in project planning and alignment. I recommend it to others and rate it a ten out of ten.
Dinesh Khanna - PeerSpot reviewer
A tool that offers useful templates and is very easy to integrate with CI/CD tools
Initially, I faced some difficulties with the product's initial setup phase. After handling the setup phase for other applications, I don't feel the need to take much time to handle the integration or implementation part attached to the solution. The solution is deployed on the public cloud services offered by Azure. The time needed to take care of the deployment phase of the solution depends on the project and the weightage of an application in an environment. It is important to see how long it takes to handle the deployment process stage by stage. During the product's testing part, it takes time since there is a need to take care of the integration part along with unit testing, functional testing, and performance testing before it is made available specifically for an environment after considering aspects from a security point of view. After the aforementioned aspects are taken care of, the product needs to go for business approvals and then through stages, including the QA stage, before reaching the final stage related to production and deployment. Our organization has more than 20 applications that we manage with the help of the solution, because of which most of the things are automated across the company, and only three or four people are sufficient to handle all the applications.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest advantage of Jira Align, in my opinion, is its user-friendly interface, making it simple and easy for end users to navigate and utilize. The most valuable feature of Jira Align for me is its automation capabilities, allowing us to create automation rules based on logical conditions for our projects. In terms of cross-team collaboration, Jira Align's integration with our project squads has been highly effective. It enables seamless creation of stories linked to incidents and changes, facilitating better visibility and understanding of the relationships between them. Regarding road mapping and dependency tracking, Jira Align enhances our project planning by aligning with our best practices and providing robust capabilities for mapping out dependencies and tracking progress."
"Jira Align helps us manage communication and tasks for a variety of teams without overlap."
"The product's most valuable feature is CMDB for services desk management and backlog projects."
"The most valuable feature is that engineers can access the Jira database and just search for the tasks that are assigned to them. They can then update the status on their own in those records that are assigned to them."
"The technical support team responds quickly and resolves issues effectively."
"The tool helps us with better tracking across various departments. Jira Align is highly valuable for organizations due to its flexibility. With my experience as an administrator, I can attest that it can be tailored to meet the diverse needs of any organization. It helps to eliminate the mess created by Excel spreadsheets."
"The tool enabled everyone to see the status of each environment."
"Defect tracking and dashboards are the most valuable features of Jira Align."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
"I have found the ease of CACD integration to be the most valuable feature."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
 

Cons

"There is no linkage between the Jira records and the overarching schedule. We maintain the overarching schedule in Microsoft Project, and there is no linkage back and forth with the Jira tasks. They are independent of each other."
"The tool must provide better bulk editing features."
"I've encountered limitations in using Jira Align for certain aspects, particularly in implementing OKRs. Jira Align's highest hierarchy is Epic, which may not always align perfectly for specific initiatives. Additionally, while Jira Align offers functionality for tracking OKRs and generating dashboards, I've found that it lacks in some areas. As a result, we've explored alternative solutions that better meet our needs in these areas. Its Kanban feature is also limited."
"Jira Align fails to provide its users with a complete package in terms of portfolio management."
"The workflows are scalable from portfolio to individual level but can sometimes be complex to navigate."
"Jira Align has price packages for different purposes. Users must do their own research and see if it fits their purpose."
"One area where Jira Align could improve is in its licensing model. There was a significant change in the licensing module about six months ago, which resulted in increased costs for customers like us. This change wasn't communicated clearly, and it made it challenging for companies to adopt Jira Align without facing higher expenses. In terms of features, I would like to see improved workflows in the next release, as that would greatly benefit our organization."
"Someone who is new to Jira or doesn't have many years of working experience in Jira Align gets easily lost because everything looks the same in the product."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"Pricing is our biggest concern with the solution."
 

Pricing and Cost Advice

"My company pays approximately 399 USD per month for the solution."
"The software is very good, but the price is expensive. Our licensing costs are on a monthly basis, but there are no additional costs to the standard license fees."
"The pricing and licensing costs are rated lower, around six mainly due to significant increases in licensing costs that were not well-received by users."
"Jira Align is an expensive solution."
"I would rate this solution a nine out of ten for pricing. The price of the solution depends on the number of people using it and the projects you are working on."
"The tool is moderately expensive."
"The license for Jira Align is priced fairly."
"Jira Align's pricing is reasonable."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"Though it is an expensive solution, it is an affordable one, in my opinion."
"It's very expensive, so some organizations can't afford the additional license."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
13%
Computer Software Company
12%
Insurance Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise15
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What do you like most about Jira Align?
I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and...
What needs improvement with Jira Align?
The platform's communication features could be more robust for better team integration.
What is your primary use case for Jira Align?
We use Jira Align for business strategies, collaboration, and reporting. The solution allows us to manage the various products and features delivered on that platform.
What do you like most about ServiceNow DevOps?
The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part.
What needs improvement with ServiceNow DevOps?
As of now, our company doesn't see any area where the solution has any shortcomings. From a documentation point of view, there are certain areas of concern, and improvements are to be made to make ...
What is your primary use case for ServiceNow DevOps?
My company is in the process of integrating Azure DevOps with ServiceNow. The solution is mainly used for deployment purposes with change requests whenever there is a need to do production, deploym...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: July 2025.
867,676 professionals have used our research since 2012.