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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (7th), Enterprise Agile Planning Tools (4th)
ServiceNow DevOps
Ranking in Value Stream Management Software
4th
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 18.5%, down from 41.6% compared to the previous year. The mindshare of ServiceNow DevOps is 8.5%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Market Share Distribution
ProductMarket Share (%)
Jira Align18.5%
ServiceNow DevOps8.5%
Other73.0%
Value Stream Management Software
 

Featured Reviews

reviewer2788377 - PeerSpot reviewer
Agile Coach/SAFe Team Coach at a retailer with 10,001+ employees
Long-term agile tracking has supported development but reporting has required workarounds
I know Jira as Jira; I have used the cloud and I have used on-premise. It is an issue tracker. My experience has been positive, as it is an okay tool, but I like Azure DevOps better. I assess the dependency management feature as okay, but again, Azure DevOps is better; it is more customizable. I find the scenario planning features are okay, but if you have a good Scrum Master or Agile coach, you can get a lot better insights just by looking at the data. We export most of what is in Jira to Power BI so we can run better reports.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very straightforward."
"In my previous experience, the Portfolio and Structure feature in Jira is really valuable because it assists with forecasting for projects."
"Align enables the capture of all capabilities."
"I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and propose solutions to increase production capacity. Upon observing the process in Jira Align, I realized we didn't need to invest heavily in expanding capacity."
"The tool helps us with better tracking across various departments. Jira Align is highly valuable for organizations due to its flexibility. With my experience as an administrator, I can attest that it can be tailored to meet the diverse needs of any organization. It helps to eliminate the mess created by Excel spreadsheets."
"We use Jira Align for business strategies, collaboration, and reporting."
"What I like about Jira is that I can easily keep tabs on the status of different issues and what the team is working on."
"In our workflow, we utilize a dashboard. Our product development backbone relies on two-week sprints. At the beginning of each sprint, we conduct a planning meeting to discuss and challenge the backlogs. Throughout the sprint, we conduct daily sessions to review code, ensure alignment with coding standards, and address any issues. Once all tasks are completed, we proceed with the deployment process."
"I have found the ease of CACD integration to be the most valuable feature."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
 

Cons

"The vendor should implement automation features"
"Maybe some of the terms and the connectivity could be improved."
"In my company, we found the solution to have many issues regarding its ability to handle claims and other processes since the solution is not available on a single window."
"Deployment was very complex."
"The product should improve its communication. My English proficiency is not high, but writing in English is another skill that you need. Maybe AI can help here. Because I can see in some other applications, they have AI helpers. So when you write something and you want to do something, it can help. For example, Google Cloud Platform has it. They have a helpdesk for it. When you want to create a cluster, it can help you."
"The tool must provide better bulk editing features."
"Jira Align's user interface needs improvement because its user experience is really bad."
"There are fewer customization options in Jira Align due to how it was designed."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"Pricing is our biggest concern with the solution."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
 

Pricing and Cost Advice

"The pricing and licensing costs are rated lower, around six mainly due to significant increases in licensing costs that were not well-received by users."
"Jira Align has price packages for different purposes."
"Our customers buy licenses. We are not involved in its purchase."
"The tool is moderately expensive."
"Jira Align's pricing is reasonable."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate Jira Align a seven out of ten."
"Jira Align is an expensive solution."
"I would rate this solution a nine out of ten for pricing. The price of the solution depends on the number of people using it and the projects you are working on."
"It's very expensive, so some organizations can't afford the additional license."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"Though it is an expensive solution, it is an affordable one, in my opinion."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
12%
Computer Software Company
9%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise16
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What do you like most about Jira Align?
I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and...
What needs improvement with Jira Align?
The platform's communication features could be more robust for better team integration.
What is your primary use case for Jira Align?
We use Jira Align for business strategies, collaboration, and reporting. The solution allows us to manage the various products and features delivered on that platform.
Ask a question
Earn 20 points
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: January 2026.
881,733 professionals have used our research since 2012.