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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (7th), Enterprise Agile Planning Tools (4th)
ServiceNow DevOps
Ranking in Value Stream Management Software
3rd
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 18.1%, down from 40.7% compared to the previous year. The mindshare of ServiceNow DevOps is 9.1%, up from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Mindshare Distribution
ProductMindshare (%)
Jira Align18.1%
ServiceNow DevOps9.1%
Other72.8%
Value Stream Management Software
 

Featured Reviews

JA
Technical Program Manager at Concentrix Catalyst
Everyone knows the tool and adapts swiftly, making teamwork efficient
Jira Align has become a standard in this industry, so everybody knows how to use it. Everybody knows Jira Align, so it is not hard to adapt to projects and customers. That is the aspect I appreciate the most. It is very scalable, and I appreciate that. Because it is a standard, as I mentioned, though not an official one, Jira Align is adapting to the latest approaches such as Scrum and Kanban. It is really easy to set up a project and start working with the team. Everybody knows Scrum, everybody knows Kanban, or a combination of both. That is the benefit I see, and the UI is very intuitive.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to set up."
"With us, we could actually see what's happening in the organization, the silos disappeared, and people can see deliverables and objectives more clearly."
"Being able to do PI planning, using the program levels is most valuable."
"What I like about Jira is that I can easily keep tabs on the status of different issues and what the team is working on."
"This solution helped our organization by allowing us to do customizations easily for our fast-paced team environment."
"In my previous experience, the Portfolio and Structure feature in Jira is really valuable because it assists with forecasting for projects."
"The most valuable features are the ability to customize the entries and to update them quickly. Since the new version they released, we started utilizing the customization features to create specific codes and symbols for our teams that were not available before. For example, in team A each person had their own symbols and we had our own demarcation. When our project or task was completed, we had a code that we could enter online that let the main project managers know that it was time to remove it."
"Defect tracking and dashboards are the most valuable features of Jira Align."
"I have found the ease of CACD integration to be the most valuable feature."
"We use the solution for our entire internal idea simulator, with new feature functionality, ID, and product management development."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
"It is a very capable and significant product that we utilize within the company, and it has absolutely improved the way our organization functions."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"It is a very stable and reliable product."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"ServiceNow DevOps has helped to streamline operations; for example, we have been investing in automation tasks in our solution, reducing operational costs around 33% of the initial costing for some customers, automating around 25% of the operational tasks, and achieving automated resolution for 25% of the incidents while getting correlation of different incidents around 98% of the full stack events."
 

Cons

"There is no linkage between the Jira records and the overarching schedule. We maintain the overarching schedule in Microsoft Project, and there is no linkage back and forth with the Jira tasks. They are independent of each other."
"Jira Align fails to provide its users with a complete package in terms of portfolio management."
"Maybe some of the terms and the connectivity could be improved. Jira Align in Jira, they share common fields in order to be aligned. These could be improved."
"Deployment was very complex."
"The tool's corporate pricing is expensive."
"Jira Align's setup process could be more straightforward, and they could make training and educational documentation more accessible."
"Jira Align's setup process could be more straightforward, and they could make training and educational documentation more accessible."
"The workflows are scalable from portfolio to individual level but can sometimes be complex to navigate."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
"The pricing and licensing of ServiceNow DevOps is always too high for me."
"Technical support is bad and this is an area which needs improvement. It's easier for me to figure out the solution by Googling and checking out certain forums."
"Pricing is our biggest concern with the solution."
"From more of a business perspective, the pricing could be better because I have tried to sell the performance analytics side, but it's very expensive, so the company decided not to purchase it."
"When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
 

Pricing and Cost Advice

"Jira Align is an expensive solution."
"The pricing and licensing costs are rated lower, around six mainly due to significant increases in licensing costs that were not well-received by users."
"Jira Align is an expensive solution."
"My company pays approximately 399 USD per month for the solution."
"Jira Align has price packages for different purposes."
"Jira Align's pricing is reasonable."
"Jira Align is quite expensive for small-to-medium companies, but it's quite reasonable for larger ones."
"The license for Jira Align is priced fairly."
"It's very expensive, so some organizations can't afford the additional license."
"Though it is an expensive solution, it is an affordable one, in my opinion."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
11%
Computer Software Company
9%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise17
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What do you like most about Jira Align?
I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and...
What needs improvement with Jira Align?
The platform's communication features could be more robust for better team integration.
What is your primary use case for Jira Align?
We use Jira Align for business strategies, collaboration, and reporting. The solution allows us to manage the various products and features delivered on that platform.
What needs improvement with ServiceNow DevOps?
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do ...
What is your primary use case for ServiceNow DevOps?
I have integrated ServiceNow DevOps with Git, Jenkins, or Jira in my development process for several customers. We integrate directly with the tools in some cases, and in other cases we use somethi...
What advice do you have for others considering ServiceNow DevOps?
I will send feedback. I will try to provide more information, but I need to know the website where I can check the number of products at this moment. I was testing different ticketing tools. We hav...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: March 2026.
885,264 professionals have used our research since 2012.