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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
42
Ranking in other categories
Application Lifecycle Management (ALM) Suites (9th), Enterprise Agile Planning Tools (4th)
ServiceNow DevOps
Ranking in Value Stream Management Software
4th
Average Rating
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2025, in the Value Stream Management Software category, the mindshare of Jira Align is 28.5%, down from 41.0% compared to the previous year. The mindshare of ServiceNow DevOps is 7.9%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Market Share Distribution
ProductMarket Share (%)
Jira Align28.5%
ServiceNow DevOps7.9%
Other63.6%
Value Stream Management Software
 

Featured Reviews

ShyiamaKishun - PeerSpot reviewer
Has a straightforward setup process and efficient project management features .
Jira Align supports program increment planning by facilitating the planning aspect, including team setup, dependency management, and defining the layout for each step or stage in a project. The platform aids in breaking down targets into parts, aligning with Agile principles, and ensuring a structured layout. The most impactful feature of Jira Align for project management lies in its capabilities related to planning and setting up projects. The platform visually understands targets, offering a clear and detailed layout. We can determine when to speed up the process or access the project. We can address the issues related to planning and development efficiently. It is a great product to use, aiding in project planning and alignment. I recommend it to others and rate it a ten out of ten.
Dinesh Khanna - PeerSpot reviewer
A tool that offers useful templates and is very easy to integrate with CI/CD tools
Initially, I faced some difficulties with the product's initial setup phase. After handling the setup phase for other applications, I don't feel the need to take much time to handle the integration or implementation part attached to the solution. The solution is deployed on the public cloud services offered by Azure. The time needed to take care of the deployment phase of the solution depends on the project and the weightage of an application in an environment. It is important to see how long it takes to handle the deployment process stage by stage. During the product's testing part, it takes time since there is a need to take care of the integration part along with unit testing, functional testing, and performance testing before it is made available specifically for an environment after considering aspects from a security point of view. After the aforementioned aspects are taken care of, the product needs to go for business approvals and then through stages, including the QA stage, before reaching the final stage related to production and deployment. Our organization has more than 20 applications that we manage with the help of the solution, because of which most of the things are automated across the company, and only three or four people are sufficient to handle all the applications.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the ability to customize the entries and to update them quickly. Since the new version they released, we started utilizing the customization features to create specific codes and symbols for our teams that were not available before. For example, in team A each person had their own symbols and we had our own demarcation. When our project or task was completed, we had a code that we could enter online that let the main project managers know that it was time to remove it."
"The technical support services are excellent."
"Jira Align's most valuable features are the roadmap, the program board, and the reports."
"It's easy to set up."
"I found Confluence most valuable."
"In our workflow, we utilize a dashboard. Our product development backbone relies on two-week sprints. At the beginning of each sprint, we conduct a planning meeting to discuss and challenge the backlogs. Throughout the sprint, we conduct daily sessions to review code, ensure alignment with coding standards, and address any issues. Once all tasks are completed, we proceed with the deployment process."
"The product's most valuable feature is CMDB for services desk management and backlog projects."
"Align enables the capture of all capabilities."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"I have found the ease of CACD integration to be the most valuable feature."
 

Cons

"Jira Align fails to provide its users with a complete package in terms of portfolio management."
"Other companies that are competitors of Jira and Confluence, they are able to create their active directories for the vendors that don't come in internally."
"For future releases of Jira Align, I would suggest making workflows simpler and more user-friendly."
"It would be helpful if they had something for capacity planning that was simpler to understand."
"The product should improve its communication. My English proficiency is not high, but writing in English is another skill that you need. Maybe AI can help here. Because I can see in some other applications, they have AI helpers. So when you write something and you want to do something, it can help. For example, Google Cloud Platform has it. They have a helpdesk for it. When you want to create a cluster, it can help you."
"One area where Jira Align could improve is in its licensing model. There was a significant change in the licensing module about six months ago, which resulted in increased costs for customers like us. This change wasn't communicated clearly, and it made it challenging for companies to adopt Jira Align without facing higher expenses. In terms of features, I would like to see improved workflows in the next release, as that would greatly benefit our organization."
"Maybe some of the terms and the connectivity could be improved."
"Jira Align has price packages for different purposes. Users must do their own research and see if it fits their purpose."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
"Pricing is our biggest concern with the solution."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
 

Pricing and Cost Advice

"At our company, we were concerned about the cost of Jira Align, which is expensive"
"Jira Align's pricing is reasonable."
"My company pays approximately 399 USD per month for the solution."
"Jira Align is an expensive solution."
"The license for Jira Align is priced fairly."
"Jira Align has price packages for different purposes."
"Jira Align was reasonably priced then, especially for a bundle license that accommodated around 50 monthly users."
"The pricing and licensing costs are rated lower, around six mainly due to significant increases in licensing costs that were not well-received by users."
"It's very expensive, so some organizations can't afford the additional license."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"Though it is an expensive solution, it is an affordable one, in my opinion."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
13%
Computer Software Company
12%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise15
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What do you like most about Jira Align?
I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and...
What needs improvement with Jira Align?
The platform's communication features could be more robust for better team integration.
What is your primary use case for Jira Align?
We use Jira Align for business strategies, collaboration, and reporting. The solution allows us to manage the various products and features delivered on that platform.
What do you like most about ServiceNow DevOps?
The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part.
What needs improvement with ServiceNow DevOps?
As of now, our company doesn't see any area where the solution has any shortcomings. From a documentation point of view, there are certain areas of concern, and improvements are to be made to make ...
What is your primary use case for ServiceNow DevOps?
My company is in the process of integrating Azure DevOps with ServiceNow. The solution is mainly used for deployment purposes with change requests whenever there is a need to do production, deploym...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: September 2025.
872,846 professionals have used our research since 2012.