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Informatica Intelligent Data Management Cloud (IDMC) vs Stibo STEP MDM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM) Solutions
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Stibo STEP MDM
Ranking in Cloud Master Data Management (MDM) Solutions
4th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Cloud Master Data Management (MDM) Solutions category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 26.6%, down from 35.3% compared to the previous year. The mindshare of Stibo STEP MDM is 8.6%, up from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Solutions
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
RahulSoni - PeerSpot reviewer
Modular design, product-based MDM and easy to setup
Stibo is a great product if you want to utilize it in product-based MDM. Customer-base, they are still growing, but product-base is fine because every single time you have to create hierarchies in the product and not care about all the other stuff. But the major thing is the hierarchy, at which particular type that product is and what that product does, how it looks, what is the catalog, what are the relationships with other stuff. So, from that note, Stibo is great. Around 20 to 25 people were there when I was on a particular project. I knew around 20 to 25 people who knew Stibo MDM and were part of it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are able to set rules, establish a data quality management platform, and monitor the quality."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"The match and merge functionality is invaluable for discovering golden master data records."
"The solution is easier to use compared to the other solutions."
"It is a very stable solution. I rate its stability a ten out of ten...It is a scalable solution...Informatica Axon's technical support is good."
"The product seems stable enough."
"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
"Some of Axon's valuable features include creating your business glossaries, importing DQ rules, and creating change management."
"Data profiling allows us to recognize values from our upstream applications. It helps us place limits on the creation of new data domains to organize the ecosystem. The golden record, crucial for downstream applications, ensures data integrity and consistency."
"It's very user friendly, and we can do everything in one place."
"The match engine is very good and the BPM solution is very good as well."
"It's powerful and it's stable."
"The second feature I love is its modular design, where you can create a certain number of entities and create hierarchical entities."
 

Cons

"The user interface of the product needs to be improved"
"Data integration should be improved."
"Once the data is masked, we won't be able to reverse it back to its original value."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."
"They could improve technical support because it is not good enough at the moment."
"The product is not too user-friendly to do the configurations."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"There is scope for improvement with regard to the UI."
"The analytics module can be improved. It is a self-service solution for creating new reports and submitting visions to bring more data to the CEO table."
"The initial setup is complex."
"The customer service and support were a little adamant about giving workarounds rather than accepting that something was not working correctly."
"The search feature for searching internal records could be improved."
 

Pricing and Cost Advice

"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The product is highly-priced."
"The licensing price of the product depends on the organization's requirements."
"The pricing is quite flexible."
"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"The product has a high price point."
"It's an expensive solution."
"We got a 50% discount."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
Computer Software Company
16%
Manufacturing Company
16%
Retailer
12%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What needs improvement with Stibo STEP MDM?
Stibo needs to make it way much more efficient in the integration of the data. When you insert data, if you're not utilizing StepXML, the data load will take a lot of time. They can utilize direct ...
What is your primary use case for Stibo STEP MDM?
Our use case is based on the master data profile for customers and certain regulatory instances specific to Brazil. We used Stibo STEP MDM to create and manage the records for these datasets.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Sears Canada, Best Buy, Oriental Trading
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM and other solutions. Updated: June 2025.
859,579 professionals have used our research since 2012.