Informatica Intelligent Data Management Cloud (IDMC) vs Stibo STEP MDM comparison

Informatica and Stibo Systems are both solutions in the Cloud Master Data Management (MDM) category. Informatica is ranked #1 with an average rating of 7.8, while Stibo Systems is ranked #5 with an average rating of 8.0. Informatica holds a 23.5% mindshare in CMDM, compared to Stibo Systems’s 8.0% mindshare. Additionally, 93% of Informatica users are willing to recommend the solution, compared to 100% of Stibo Systems users who would recommend it.

Informatica Intelligent Dat...

Read 185 Informatica Intelligent Data Management Cloud (IDMC) reviews

20,563 Views
2,879 Comparison Views

93% willing to recommend

Stibo STEP MDM

Read 5 Stibo STEP MDM reviews

1,364 Views
941 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Stibo STEP MDM

Comparison Buyer's Guide

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Executive SummaryUpdated on Apr 6, 2025

Stibo STEP MDM and Informatica Intelligent Data Management Cloud compete in master data management and cloud data integration. While Informatica IDMC offers more features, making it an attractive investment, Stibo STEP MDM is noted for its cost-effectiveness and strong support.

Features: Stibo STEP MDM offers extensive data modeling, custom attributes, and ease of managing complex product information. IDMC excels with data integration services, AI-driven insights, and real-time processing. Advanced analytics and automation give IDMC a broader data management scope.

Room for Improvement: Stibo STEP MDM could enhance its automation, reduce configuration complexity, and improve scalability. IDMC might benefit from simplifying its robust feature set, making deployment more straightforward, and enhancing the interface for more intuitive use.

Ease of Deployment and Customer Service: Informatica IDMC facilitates quick scalability through cloud-native deployment, with strong support and documentation. Stibo STEP MDM requires more detailed configuration, potentially extending deployment times, though its customer support is highly effective.

Pricing and ROI: Stibo STEP MDM boasts competitive pricing and strong ROI in standard data scenarios. In contrast, Informatica IDMC involves higher initial costs but promises long-term ROI through its expansive features and integration efficiencies.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM Report (Updated: September 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Cloud Master Data Management (MDM)

1st

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Stibo STEP MDM

Ranking in Cloud Master Data Management (MDM)

5th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2025, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 23.5%, down from 33.0% compared to the previous year. The mindshare of Stibo STEP MDM is 8.0%, up from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Master Data Management (MDM) Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	23.5%
Stibo STEP MDM	8.0%
Other	68.5%

Cloud Master Data Management (MDM)

Featured Reviews

SaurabhGaonshindhe

Principle Cloud Engineer at Sector 125

Modular structure and AI features stream new reporting processes

One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

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RahulSoni

Senior Delivery Architect at Capgemini

Modular design, product-based MDM and easy to setup

Stibo is a great product if you want to utilize it in product-based MDM. Customer-base, they are still growing, but product-base is fine because every single time you have to create hierarchies in the product and not care about all the other stuff. But the major thing is the hierarchy, at which particular type that product is and what that product does, how it looks, what is the catalog, what are the relationships with other stuff. So, from that note, Stibo is great. Around 20 to 25 people were there when I was on a particular project. I knew around 20 to 25 people who knew Stibo MDM and were part of it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The staging and hierarchical features are the most valuable."

"The scalability is very high."

"The mass ingestion functionality and the elasticity of the solution are great."

"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."

"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."

"Informatica MDM has data quality, mastering the data's capability."

"It can automatically connect or associate business terms with various options, providing flexibility beyond general capabilities."

"The dictionary, the search, and the ratings are without a doubt the most beneficial components of this solution."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"It's very user friendly, and we can do everything in one place."

"The second feature I love is its modular design, where you can create a certain number of entities and create hierarchical entities."

"Data profiling allows us to recognize values from our upstream applications. It helps us place limits on the creation of new data domains to organize the ecosystem. The golden record, crucial for downstream applications, ensures data integrity and consistency."

"It's powerful and it's stable."

"The match engine is very good and the BPM solution is very good as well."

Cons

"The UI is extremely complex"

"Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."

"It could be a bit more intuitive, rather than technically complex."

"The solution doesn't directly connect to any of the analytical tools."

"The solution is quite expensive."

"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."

"The ability of the product to leverage the power of big data could be improved."

"There may be some types of limitations with the performance."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"The initial setup is complex."

"The analytics module can be improved. It is a self-service solution for creating new reports and submitting visions to bring more data to the CEO table."

"The search feature for searching internal records could be improved."

"The customer service and support were a little adamant about giving workarounds rather than accepting that something was not working correctly."

"There is scope for improvement with regard to the UI."

Pricing and Cost Advice

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."

"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."

"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."

"It is cost effective and an easily accessible tool."

"Informatica is very expensive."

"Its pricing model can be improved."

"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."

"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

10%

Insurance Company

Manufacturing Company

19%

Computer Software Company

12%

Retailer

11%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	42
Midsize Enterprise	24
Large Enterprise	134

No data available

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

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What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

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What is your experience regarding pricing and costs for Stibo STEP MDM?

Price-wise, it's cheaper than Informatica.

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What needs improvement with Stibo STEP MDM?

Stibo needs to make it way much more efficient in the integration of the data. When you insert data, if you're not utilizing StepXML, the data load will take a lot of time. They can utilize direct ...

See all answers

What is your primary use case for Stibo STEP MDM?

Our use case is based on the master data profile for customers and certain regulatory instances specific to Brazil. We used Stibo STEP MDM to create and manage the records for these datasets.

See all answers

Comparisons

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Compared 3% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

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Compared 25% of the time

SAP Master Data Governance vs Stibo STEP MDM

Compared 19% of the time

TIBCO EBX vs Stibo STEP MDM

Compared 12% of the time

Profisee vs Stibo STEP MDM

Compared 8% of the time

Semarchy xDM vs Stibo STEP MDM

Compared 7% of the time

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Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

October 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Buyer's Guide

Stibo STEP MDM

October 2025

Download Stibo STEP MDM product report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) integrates data quality, governance, and integration with flexible architecture. It supports multiple domains and a data models repository, delivering AI-enhanced data management across cloud-native platforms.

IDMC provides seamless integration and governance capabilities that support diverse data environments. Its comprehensive suite includes customizable workflows, data profiling, and metadata management. AI features, a data marketplace, and performance scalability enhance data management. While its interface poses challenges, its robust matching and cloud-native integration facilities are essential for complex data ecosystems. Users employ IDMC for connecting systems, ensuring data quality, and supporting data compliance but seek better pre-built rules, services, and improved connectivity, especially with platforms like Salesforce. Licensing, cost, and added AI functionalities are areas for potential refinement.

What are the key features of IDMC?

Data Quality and Integration: Seamless integration ensures data accuracy across platforms.
Metadata Management: Comprehensive metadata management supports data governance.
AI Capabilities: AI features enhance automation and decision-making processes.
Data Marketplace: Facilitates easy access to data across the organization.
Performance Scalability: Scales performance efficiently to meet growing data demands.

What benefits should be expected from IDMC?

Enhanced Data Management: Offers robust tools for data governance and quality.
Improved Integration: Connects disparate systems seamlessly, reducing data silos.
Cost Efficiency: Streamlines data processes, potentially reducing operational costs.
Data Compliance: Supports compliance with data privacy regulations.
Agility and Scalability: Adapts quickly to changing data environments.

IDMC is implemented across industries for data integration, metadata management, and governance. Organizations use it to connect systems, migrate data to cloud environments, and maintain data quality. They manage master data and automate business processes, facilitating data lineage and ensuring compliance with privacy regulations.

Informatica

STEP is a Multidomain Master Data Management platform that integrates multiple disparate systems in your company by streamlining the process of aggregating and consolidating information around your products, customers, suppliers, employees, assets, location and reference data from multiple sources and formats, connecting that information to derive actionable insights, and publishing that information to backend systems and/or to online and offline channels.

Stibo Systems

Sample Customers

The Travel Company, Carbonite

Sears Canada, Best Buy, Oriental Trading

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM

September 2025

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