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Immuta vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
24th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
Data Security Posture Management (DSPM) (14th)
Microsoft Purview Informati...
Ranking in Data Governance
5th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
13
Ranking in other categories
Data Privacy Management Software (2nd), Microsoft Security Suite (13th)
 

Mindshare comparison

As of June 2025, in the Data Governance category, the mindshare of Immuta is 1.6%, up from 1.1% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.7%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Saurav P - PeerSpot reviewer
A data governance management solution that helps to restrict sensitive information
We use the product for data governance management. It helps us to create policies and restrict sensitive data.  The tool's most valuable feature is restriction.  Immuta is behind in updating upgrades and software releases.  I have been using the product for the last three years.  Immuta is…
Heidi Hasting - PeerSpot reviewer
Provides an essential audit trail that helps prevent accidental exposure of sensitive data, but the changing product names are confusing
One of the key features of Microsoft Purview Information Protection is the auto-classification functionalities, although I have found them to be less effective in complex scenarios. The policy toggle, demanding justification for downgrading labels, provides an essential audit trail that helps prevent accidental exposure of sensitive data. The security tools integrate well. I like that you can scan several data or informational assets, such as your SharePoint list, Teams, etc., and bring them into Purview as a central repository. Partnering with other products, like Sentinel, for logging capability and inventory provides a service across the board. It's essential that Purview automatically prevents highly sensitive corporate secrets and data from being ingested into generative AI models, but the reality is that AI is a tool. It's problematic if consumers rely on a tool to protect them because they must be educated first. Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"All features available are good."
"The tool's most valuable feature is restriction."
"What I appreciate the most is its user-friendliness."
"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."
"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."
"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."
"I created training materials for end users on applying different labels, explaining their purposes, and providing examples. This was crucial since end users would apply the labels in different protection scenarios. The implementation helped the organization in several ways."
"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."
"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."
"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."
"The user interface is nice and it's very user-friendly on that front."
 

Cons

"There is room for improvement in enhancing the monitoring capabilities."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is behind in updating upgrades and software releases."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"Microsoft can improve the affordability of Purview Information Protection by offering it at a lower cost."
"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."
"Scalability is affected by the time it takes to update policies."
"Microsoft customer service is hit or miss. Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution."
"During the initial setup, I found the lack of policy segregation at the sub-site level for DLP policies to be a challenge."
"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."
"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."
"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The tool's pricing is fairly low, less than 100,000 for a year."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Computer Software Company
10%
Government
10%
Manufacturing Company
8%
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Immuta?
We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.
What is your primary use case for Immuta?
Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
 

Also Known As

No data available
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Information Protection and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.