Immuta vs Microsoft Purview Data Lifecycle Management comparison

Immuta vs. Microsoft Purview Data Lifecycle Management

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

21st

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (13th), AI Data Analysis (22nd)

Microsoft Purview Data Life...

Ranking in Data Governance

26th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Email Archiving (9th), Document Management Software (2nd), Microsoft Security Suite (29th)

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Immuta is 1.8%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.0%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Immuta	1.8%
Microsoft Purview Data Lifecycle Management	1.0%
Other	97.2%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

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Ram-Krish

Cloud Security & Governance at a financial services firm with 10,001+ employees

A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure

One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is restriction."

"What I appreciate the most is its user-friendliness."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"All features available are good."

"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."

"The automatic data labeling is compelling, and we are investigating its use."

"The UI is the most valuable feature."

"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."

"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."

Cons

"There is room for improvement in enhancing the monitoring capabilities."

"Immuta is behind in updating upgrades and software releases."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"Immuta is very helpful, but it can be improved in a few areas."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."

"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."

"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."

"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."

Pricing and Cost Advice

"Immuta's pricing is expensive."

"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."

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881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

11%

Government

10%

Insurance Company

Computer Software Company

13%

Government

12%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What needs improvement with Immuta?

What is your primary use case for Immuta?

My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...

What advice do you have for others considering Immuta?

My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...

What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?

We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...

What needs improvement with Microsoft Purview Data Lifecycle Management?

I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial.

What is your primary use case for Microsoft Purview Data Lifecycle Management?

My major use case for Microsoft Purview Data Lifecycle Management is for the classification of data.

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Product Reports

Data Governance

Download Immuta product report

Microsoft Purview Data Lifecycle Management

Download Microsoft Purview Data Lifecycle Management product report

Microsoft Purview Data Lifecycle Management report

Also Known As

No data available

Microsoft Information Governance, Microsoft Purview Records Management

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

Microsoft Purview Data Lifecycle Management helps businesses manage data effectively, enhancing compliance and control while optimizing data usage across the organization.

Designed for comprehensive data governance, Microsoft Purview Data Lifecycle Management aids businesses in automating data retention, labeling, and protection policies. It integrates seamlessly with existing systems, facilitating robust data management, which supports compliance and risk management efforts. Suitable for businesses seeking to consolidate data management processes, it ensures that valuable data is efficiently cataloged, accessible, and secured, contributing to informed decision-making and resource optimization.

What features should users be aware of?

Automated Data Retention: Simplifies data management by automatically applying retention policies.
Sensitivity Labeling: Offers robust capabilities to classify and protect sensitive information.
Data Insights: Provides analytical insights that help in monitoring compliance and data usage.
Policy Enforcement: Integrated tools for automating policy application across data assets.

What benefits can users expect from reviews?

Improved Compliance: Ensures adherence to regulations through automated policy enforcement.
Operational Efficiency: Streamlines data management tasks, reducing manual intervention and potential errors.
Cost Effectiveness: Reduces the need for multiple tools by consolidating data management activities.
Enhanced Security: Protects sensitive data through advanced labeling and encryption features.

In finance, Microsoft Purview Data Lifecycle Management facilitates compliance with strict regulations, in healthcare, it safeguards patient data while streamlining retention policies, and in retail, it organizes customer data for better insights and tailored marketing strategies, ensuring data is a strategic resource across sectors.

Microsoft

Immuta vs. Microsoft Purview Data Lifecycle Management