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IMImobile IMIcampaign vs SAS Marketing Automation comparison

IMImobile and SAS are both solutions in the Marketing Automation category. IMImobile is ranked #32, while SAS is ranked #19. IMImobile holds a 0.2% mindshare in MA, compared to SAS’s 1.4% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.
IMImobile IMIcampaign
Read 1 IMImobile IMIcampaign review
  • 93 Views
  • 93 Comparison Views
100% willing to recommend
SAS Marketing Automation
Read 2 SAS Marketing Automation reviews
  • 309 Views
  • 216 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between IMImobile IMIcampaign and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: October 2025).
Buyer's Guide
Marketing Automation
October 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
32nd
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAS Marketing Automation
Ranking in Marketing Automation
19th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.2%, down from 0.3% compared to the previous year. The mindshare of SAS Marketing Automation is 1.4%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
SAS Marketing Automation1.4%
IMImobile IMIcampaign0.2%
Other98.4%
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
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Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Comparisons

No data available
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Right On Interactive vs SAS Marketing Automation Logo
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Compared 42% of the time
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Product Reports

Buyer's Guide
Marketing Automation
October 2025
IMImobile IMIcampaign reportDownload IMImobile IMIcampaign product report
Buyer's Guide
Marketing Automation
October 2025
SAS Marketing Automation reportDownload SAS Marketing Automation product report
 

Also Known As

No data available
SAS Campaign Management
 

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS
 

Sample Customers

EE, O2, Schneider National
Staples
Buyer's Guide
Marketing Automation
October 2025
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