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Imanami GroupID vs Microsoft Entra External ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Imanami GroupID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
32nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
User Provisioning Software (14th), Active Directory Management (18th)
Microsoft Entra External ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Customer Identity and Access Management (CIAM) (4th), Microsoft Security Suite (18th)
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Imanami GroupID is 0.6%, up from 0.5% compared to the previous year. The mindshare of Microsoft Entra External ID is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra External ID2.2%
Imanami GroupID0.6%
Other97.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Jonathan Cauthorn - PeerSpot reviewer
Identity and Access Management Manager at a insurance company with 201-500 employees
Simplifies the task of managing groups and is affordable and easy to implement
I'd like to see it be able to do more than just groups. I'd like it to be able to do some things with email distribution lists as well. It can do that, but there were a few things that were limiting. It was difficult to get it set up, particularly with Azure in the cloud. I'd like that to be a little bit smoother. I'd like to see a better user interface. It works, but it is clunky. There should be better import and export of LDAP queries and better management tools. We've got a ton of groups, and it does take quite a while to do nightly processing. This is something that definitely needs improvement.
FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For each job code, we go through and determine the access they're supposed to have to the system. Based on that job code, we use the query tool and say that anybody who is in this job code gets these groups added to them, or conversely, if they change job codes, it removes the ones that they shouldn't have and adds the one they should. That runs every night, and the next day, everybody has the job codes they're supposed to have."
"I have found the overall features to be useful."
"Imanami GroupID's UI is good."
"The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use."
"For policy management in my organization, I would say it is perfect."
"The impact of having multiple authentication types available significantly helps with security practices using Microsoft Entra External ID."
"Microsoft Entra External ID offers numerous advantages; there's no need to maintain anything on-premises, which results in a significant IT infrastructure cost saving."
"The times that I have gone into it, I found it easy to use and I haven't had any issues with it."
"I have not encountered any stability issues with Microsoft Entra External ID."
"The best features of Microsoft Entra External ID include its unification of B2C functionality and B2E features."
"The most valuable feature for me is the firewall capabilities."
 

Cons

"I'd like to see a better user interface. It works, but it is clunky. There should be better import and export of LDAP queries and better management tools."
"The mobile application needs to be improved and there should be chatbox features to allow users to easily reach out for assistance."
"The product's implementation is complex. It should also work on GPO."
"A common concern among the customers I visit is the unpredictability of Microsoft's costs at every renewal. This is really bothersome for the customer, and I would say it is the worst element I have seen in these years."
"There have been a couple of times when it was unavailable because of Microsoft issues, but other than that, I don't remember any problems."
"I generally find Microsoft solutions expensive, especially in specific offerings."
"The training generally is complicated to understand, leading us to often go through a managed service provider."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"The authentication methods available are very limited, and this presents a weak point."
"The support engineers are not as skilled as our engineers. When they say something would not work, or there is no solution, we usually hear that Microsoft would not support this."
"I would like to see faster synchronization."
 

Pricing and Cost Advice

"It is on a yearly basis, and it has the product license fee and the support for it. So, there is the licensing fee, and there is the annual maintenance that includes the support. I don't remember exactly, but we're probably paying somewhere in the neighborhood of $20,000 to $30,000 for it per year. We've got a pretty large implementation of it, and for the amount that we do, it is a pretty good deal. I would rate it a four out of five in terms of pricing."
"The price of the solution is reasonable."
"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
11%
Media Company
9%
Comms Service Provider
8%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
 

Also Known As

No data available
Azure Active Directory External Identities
 

Overview

 

Sample Customers

Grant Thornton LLP
Information Not Available
Find out what your peers are saying about Imanami GroupID vs. Microsoft Entra External ID and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.