IBM Watson Campaign Automation vs Structured comparison

IBM and Structured are both solutions in the Marketing Automation category. IBM is ranked #21, while Structured is ranked #7 with an average rating of 9.0. IBM holds a 1.1% mindshare in MA, compared to Structured’s 1.9% mindshare. Additionally, 100% of IBM users are willing to recommend the solution, compared to 100% of Structured users who would recommend it.

IBM Watson Campaign Automation

Read 1 IBM Watson Campaign Automation review

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171 Comparison Views

100% willing to recommend

Structured

Read 3 Structured reviews

259 Views
241 Comparison Views

100% willing to recommend

IBM Watson Campaign Automation

Structured

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 15, 2025

IBM Watson Campaign Automation and Structured are competing products in marketing automation. IBM Watson Campaign Automation has an advantage in advanced analytics and AI-driven insights. Structured shines in customization and integration, perfect for organizations wanting tailored solutions.

Features: IBM Watson Campaign Automation offers AI-driven analytics, personalized marketing, and efficient email automation. Structured provides extensive customization, seamless CRM integration, and adaptability to specific business processes.

Ease of Deployment and Customer Service: IBM Watson Campaign Automation is known for its straightforward deployment and reliable customer service with comprehensive onboarding. Structured is appreciated for its quick setup and flexible customer support, including personalized assistance.

Pricing and ROI: IBM Watson Campaign Automation involves a higher setup cost yet delivers substantial ROI through analytics and automation. Structured offers a more cost-effective setup appealing to budget-conscious businesses, achieving positive ROI through adaptability and integration efficiencies.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Helped 872,008 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM Watson Campaign Automation

Ranking in Marketing Automation

21st

Average Rating

7.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Structured

Ranking in Marketing Automation

7th

Average Rating

9.0

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

Channel Marketing Software (2nd)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of IBM Watson Campaign Automation is 1.1%, up from 1.1% compared to the previous year. The mindshare of Structured is 1.9%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
StructuredWeb	1.9%
IBM Watson Campaign Automation	1.1%
Other	97.0%

Marketing Automation

Featured Reviews

it_user701487

Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees

Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.

We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer care and our relationship/sales manager were no longer responsive or as caring as they had been in the past seven or eight years. The feeling is very different. We had never felt ignored because we are not super-users, but now, we do feel that way.

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Joan Morales

Head of Partner Marketing at Klaviyo Inc.

Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

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Questions from the Community

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What is your experience regarding pricing and costs for StructuredWeb?

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...

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What needs improvement with StructuredWeb?

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...

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What is your primary use case for StructuredWeb?

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...

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Comparisons

Salesforce Marketing Cloud vs IBM Watson Campaign Automation

Compared 100% of the time

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Product Reports

Buyer's Guide

Marketing Automation

October 2025

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Buyer's Guide

Structured

October 2025

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Also Known As

IBM Marketing Cloud, IBM SilverPop

StructuredWeb

Overview

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

IBM

StructuredWeb redefines channel sales and marketing with an AI-driven platform, addressing key challenges like fragmented execution, manual content distribution, and low engagement.

Designed for enterprises such as IBM, Google, and Dell, StructuredWeb helps partners quickly launch, syndicate, and optimize multi-touch campaigns. It offers personalized guidance and resources, streamlining outreach and boosting demand through complete automation of marketing communication cycles.

What are the key features of StructuredWeb?

Campaign Automation: Manage email, social, webinar, and ads from one platform with over 130 languages supported for global reach.
Content Syndication: Effortlessly deliver content to partner portals and sites without needing IT support.
Marketplace & Add-Ons: Access a range of marketing services that partners can purchase using integrations.
Guided Partner Journeys: Step-by-step workflows ensure consistent and best-practice execution.
Platform Personalization: Tailor partner experiences based on profile, region, or tier.

What ROI should you expect?

Faster Time to Market: Launch complex campaigns swiftly without creative or IT delays.
Higher Partner Adoption: Increase confidence and participation with guided, localized resources.
Measurable ROI: Use analytics to track engagement and convert leads into opportunities.
Scalable Efficiency: Generate demand without increasing staff thanks to AI and integrated services.

StructuredWeb is implemented across various industries to enhance partner marketing efforts. It supports numerous marketing channels, making it adaptable for tech giants aiming to optimize their partner ecosystems and drive revenue growth. By leveraging this platform, businesses can ensure streamlined operations and effective collaboration with their partners.

Structured

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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