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HubSpot CRM vs Microsoft Dynamics 365 Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
5.8
Microsoft Dynamics 365 Customer Service improves efficiency, reducing staffing costs by 10% and boosting customer satisfaction by 20%.
 

Customer Service

Sentiment score
7.0
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
4.5
Microsoft Dynamics 365 Customer Service is praised for helpful support but criticized for slow response times on complex issues.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
President at iCIO, Inc
HubSpot's customer service is excellent and fast.
Customer Success Manager Latam at ElectroNeek
When somebody is doing a ticketing system transition at an enterprise level, it is obviously a complex affair involving hundreds of people and tens of teams at various points in the transition or implementation life cycle.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
We are using local Microsoft partners, not Microsoft themselves.
Executive at Empowered Analytics
I would evaluate Microsoft tech support as an eight out of ten, as they are quite responsive.
Head, Customer Experience Business Partnering - Corporate at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
7.4
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
7.0
Microsoft Dynamics 365 shines in scalability for large businesses, though licensing and integration limitations are noted by some users.
Handling around 100 to 150 users is fine.
Director at Big Billion Ventures Pvt Ltd
HubSpot CRM is a scalable solution.
Founder at a marketing services firm with 1-10 employees
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
 

Stability Issues

Sentiment score
8.5
HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.
Sentiment score
8.0
Microsoft Dynamics 365 Customer Service is highly praised for stability, though users desire fewer updates and improved dashboards.
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
Microsoft Dynamics 365 Customer Service needs improvements in UI, customization, integration, support, scalability, AI features, and documentation.
Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement.
Founder at a marketing services firm with 1-10 employees
A better CRM can be achieved by providing more customization features.
Director at Big Billion Ventures Pvt Ltd
The response time is slow.
Founder | Technology Head at janusmaad.com
More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
The solution could improve by providing internal scorecards for agents and much better staff ratings.
Executive at Empowered Analytics
The main area for improvement is the pricing model.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
Microsoft Dynamics 365 Customer Service offers competitive pricing, perceived as affordable for enterprises but costly for individual users.
We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.
Executive at Empowered Analytics
The pricing is within the market range, but there is room for improvement.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
Microsoft Dynamics 365 Customer Service offers automation, integrations, and AI for efficient workflow management and improved customer satisfaction.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
Customer Success Manager Latam at ElectroNeek
The integration is very good, especially with Adobe and Google.
Founder | Technology Head at janusmaad.com
All the automation features, where I can completely automate a cadence like emailing, lead scoring, and lead qualification, everything can be automated, including all workflows.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
Executive at Empowered Analytics
It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
You can integrate it easily with AI, Microsoft Copilot and Power Automate.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of HubSpot CRM is 1.1%, down from 1.8% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot CRM1.1%
Microsoft Dynamics 365 Customer Service0.6%
Other98.3%
CRM
 

Featured Reviews

Kartikeya Prahlad - PeerSpot reviewer
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
Automation capabilities for creating workflows have streamlined processes
I am using HubSpot for the entire organization right now. In my current role, I'm using HubSpot for marketing, sales, and content The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable. All the automation features, where I can completely…
reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Comms Service Provider
11%
Performing Arts
11%
Manufacturing Company
9%
Manufacturing Company
13%
Financial Services Firm
12%
Government
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
With the integration of AI, it has become a game changer. Currently, we do not look forward to any new features, as we are satisfied at the moment. However, it is possible we might develop other re...
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Information Not Available
Find out what your peers are saying about HubSpot CRM vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.