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HPE Alletra Storage vs StarWind Storage Appliance comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
5.6
HPE Alletra Storage offers cost savings, improved efficiency, and reduced power usage, with benefits in performance, downtime, and task efficiency.
Sentiment score
6.0
StarWind Storage Appliance users saw reduced costs, improved performance, and increased efficiency, with easy scalability and high reliability.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
Uptime is ROI.
With Alletra, it downloads the software, and you just hit the button, and go.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.5
HPE Alletra Storage support is praised for quick, expert assistance and direct access to senior engineers, enhancing satisfaction.
Sentiment score
9.0
StarWind Storage Appliance customer service is praised for 24x7 troubleshooting, professionalism, high technical support ratings, and helpful videos.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
Pure has good storage.
We have four-hour support, and 99% of our issues are resolved within that timeframe.
Last week, a ticket that needed to be solved in six hours took one week.
As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.2
HPE Alletra Storage offers seamless scalability, enabling non-disruptive expansion and flexible upgrades, enhancing operational capacity across industries.
Sentiment score
7.5
StarWind Storage Appliance is scalable, adaptable, hardware-independent, supports unlimited storage, and is effective in standalone and hyperconverged environments.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
We've had zero downtime.
Alletra provides modular, non-disruptive scale-up and scale-out.
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.0
HPE Alletra Storage is praised for its exceptional reliability, 100% uptime, and ease of upgrades across varied environments.
Sentiment score
8.9
StarWind Storage Appliance is praised for stability, robust performance, and high user ratings, especially on well-maintained Windows OS.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
The solution is stable and rock-solid.
I have not experienced any downtime, crashes, or performance issues.
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Users desire NVMe support, improved UI, active-active controllers, enhanced features, better integration, and flexible pricing for HPE Alletra Storage.
StarWind Storage Appliance requires improved integration, easier setup, better insights, and feature parity between demo and paid versions.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.
They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.
They would like to have one tool that can take them everywhere. There should be a single pane of glass.
Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
HPE Alletra Storage's pricing is seen as high but justified, offering both predictable and flexible licensing options.
StarWind Storage Appliance is praised for its affordability, straightforward licensing, and excellent value compared to competitors for SMEs.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would give it a nine out of ten in terms of costliness.
For future use, we bill based on device consumption rather than the traditional datacenter model.
The predictability of having that one-time cost is everything for the data center.
It's expensive.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
HPE Alletra Storage offers fast performance, cost savings, and efficient management with simplified deployment and excellent predictive insights.
StarWind Storage Appliance is praised for its user-friendly interface, high performance, reliability, excellent support, affordability, and robust data protection.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
With NVMe drives, a single drive can provide up to thirty thousand IOPS.
The guarantee of data availability is very important to us. Data runs everything.
The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
84
Ranking in other categories
No ranking in other categories
StarWind Storage Appliance
Ranking in All-Flash Storage
30th
Average Rating
9.0
Reviews Sentiment
7.7
Number of Reviews
10
Ranking in other categories
NAS (16th)
 

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.9%, up from 2.2% compared to the previous year. The mindshare of StarWind Storage Appliance is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Anand Algesan - PeerSpot reviewer
Provisioning and encryption ease improve data storage efficiency
To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.
Kishore CA - PeerSpot reviewer
Offers stable performance even with a single node failure and manages everything with just two nodes.
The only drawback is that it takes a bit of time during initial synchronization, especially after restarting the environment. This is a potential area of improvement. There's a synchronization time, but it takes time. Initially, when we start the first environment deployment, it starts synchronizing between the storage. So, it is taking time. One thing is that even when you restart. Let's assume that the synchronization is completed and the storage is synchronized. Both storages are fully synchronized, and it is in sync mode. Now, if we want to restart both nodes, there is a case for maintenance purposes. You took both nodes for maintenance, and we rebooted it. Then, it should not synchronize again. It should be a checksum. And if there is a checksum match, there should be no synchronization again. So, one thing that should be taken care of. Another thing is that I used freeware- the community version, free license, which we deployed using PowerShare. In that case, it was very difficult to bring back another node when one node was faulty. Let's assume that both the nodes are working fine. And we found one node faulty. And we destroyed all the volumes in that and tried to bring it back. So that was a difficult factor. The final solution is that we were not able to bring back the failed node. So, we reconstructed a new data source for that. That is another drawback. In future releases, I would like to see the integration with VMware or some other things as a plugin model for VMware.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
7%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
The pricing, setup cost, and licensing for HPE Alletra Storage are in line with the market from both CapEx and OpEx p...
What needs improvement with HPE Alletra?
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From ...
What do you like most about StarWind Storage Appliance?
I would say data protection and easy management are the most valuable features of the product...I rate the technical ...
What needs improvement with StarWind Storage Appliance?
StarWind Storage Appliance's demo version should be similar to the paid one.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Bosch, EC2 IT, Solid Earth Inc., Canon
Find out what your peers are saying about HPE Alletra Storage vs. StarWind Storage Appliance and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.