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Heap vs Optimizely vs Pendo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Heap is 5.2%, down from 6.6% compared to the previous year. The mindshare of Optimizely is 3.5%, down from 4.4% compared to the previous year. The mindshare of Pendo is 4.4%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Heap5.2%
Pendo4.4%
Optimizely3.5%
Other86.9%
Web Analytics
 

Featured Reviews

Harshith Bejjam - PeerSpot reviewer
Provides the availability of defining events, but there could be advanced UI features
We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database. The product could benefit from…
it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Insurance Company
14%
Real Estate/Law Firm
11%
Financial Services Firm
8%
Computer Software Company
14%
Retailer
10%
Comms Service Provider
8%
Outsourcing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly ...
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals...
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills ...
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Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Coupa, FICO, Optimizely, AOL, Mattermark, Infor, Neustar, Act-on
Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: September 2025.
867,497 professionals have used our research since 2012.