| Product | Market Share (%) |
|---|---|
| Google AdMob | 40.4% |
| ironSource | 18.9% |
| Unity Ads | 17.2% |
| Other | 23.5% |
| Product | Market Share (%) |
|---|---|
| ironSource | 18.9% |
| Google AdMob | 40.4% |
| Unity Ads | 17.2% |
| Other | 23.5% |
| Product | Market Share (%) |
|---|---|
| ServiceNow | 21.5% |
| JIRA Service Management | 8.8% |
| BMC Helix ITSM | 8.1% |
| Other | 61.6% |
| Company Size | Count |
|---|---|
| Small Business | 54 |
| Midsize Enterprise | 36 |
| Large Enterprise | 163 |
Google AdMob is a leading mobile advertising platform designed to help publishers monetize their apps through in-app advertising. By integrating AdMob, developers and publishers can display ads within their mobile apps, leveraging Google’s vast advertising network to connect with advertisers looking to reach specific audiences. AdMob supports a variety of ad formats, including banner ads, interstitial ads, video ads, and rewarded ads, allowing publishers to choose the formats that best fit their app’s user experience and maximize revenue.
AdMob uses Google’s machine learning algorithms to optimize ad serving based on user behavior, maximizing revenue potential for publishers. It automatically adjusts which ads are shown to enhance performance and earnings. With support for multiple ad formats, publishers can enhance user engagement by selecting ad types that complement the app’s design and user flow. This flexibility helps maintain a positive user experience while monetizing effectively.
AdMob provides detailed reporting and analytics tools that give insights into app performance and user engagement. This data is crucial for publishers looking to understand their audience better and tailor their content or advertising strategy accordingly. AdMob supports both Android and iOS platforms, enabling publishers to monetize their apps across a wide user base. This cross-platform functionality is essential for developers aiming to reach as broad an audience as possible.
For publishers also using AdSense for web monetization, AdMob offers seamless integration, allowing for consolidated earnings and management through a single Google account.
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Our comprehensive solutions help industry leading companies achieve greater business success.
ServiceNow is a cloud-based task-management platform that specializes in IT operations management (ITOM), IT services management (ITSM), and IT business management (ITBM). ServiceNow allows users to manage their teams, projects, and customer interactions using a variety of different plugins and apps with which it easily integrates.
ServiceNow offers prebuilt applications to support any process, as well as a framework and tools that allow you to build your own.
ServiceNow’s service management solutions include change, request, incident, problem, and cost management, as well as HR, IT, field service, and facilities management solutions. They also cover business management solutions such as vendor performance management, financial management, performance analytics and project portfolio suite, as well as governance, risk, and compliance.
“The Smarter Way to Workflow”
ServiceNow’s activities, processes, and tasks are overseen as part of a comprehensive managed workflow that supports such features as real-time collaboration, communication, and resource sharing. ServiceNow’s suite of products allow for operation using serverless computing, and include the categories of Business Apps, Customer Service, HR, IT, and Security.
ServiceNow can be used to support most workflows because of the wide range of tools it offers. These include on-suite ticketing tools, predictive modeling to manage workflows, and benchmarking for the tracking of progress. ServiceNow can assist with artificial intelligence and machine learning processes and can be used to organize the cases of a help/service desk as well as for instance management and problem management. It also smoothly integrates with many legacy systems.
ServiceNow offers service management software for industries including:
Cloud services
Education
Financial services
Government
Healthcare
Manufacturing
Telecommunications
Reviews from Real Users
PeerSpot users prefer ServiceNow to its competitors because of its scalability, stability, and ease of use. It helps everyone in the company to be on the same page by creating a single source of record across all departments. One user stated that “I’ve definitely used over 20 project management solutions, but they can't be compared with ServiceNow.” Another said that “ServiceNow is an industry leader in multiple areas and provides an excellent ROI.”
