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Frends vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Frends
Ranking in API Management
23rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in API Management
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of August 2025, in the API Management category, the mindshare of Frends is 0.2%, up from 0.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
API Management
 

Featured Reviews

Kalle Reponen - PeerSpot reviewer
Offers simplicity, ease of customization, and visibility of integrations
One thing is that Frends keep the integration, and that is something I know that it's coming, like, a later version; that is something we will be currently missing. So the end-users could take an interest in use by themselves, with the release thing some result flow. That is the most wanted and requested feature for now. Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product has valuable features for version control."
"The user-friendly interface for constructing integration solutions is also a notable benefit."
"One of the benefits is the speed of creating something new. Second, it's replacing the old integration quite fast. Then it is like the visibility of the integration and the possibility to see what is happening in the integration."
"MDM is very stable - it can handle millions of hits daily and still run 24/7."
"The product is stable."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"We have a lot of integrations, and it's very easy to create integrations. They have a lot of connectors."
"It is one of the best tools available for data integration."
"Informatica Business Process Manager is easy to use and learn."
"The tool does give a good ROI."
"We've used the solution for quite some time, so in our organization, the product is pretty mature."
 

Cons

"One of the primary areas for improvement is a more mobile-friendly interface for the control center."
"It is a new application and lacks some essential features compared to competitors."
"Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice."
"They need more feature flexibility, as it is not fully developed."
"Their support should be improved. We have had some trouble with their support from time to time. Its scalability should also be improved. I would also like to have a bit more modern and friendly UI for the end-users. There should definitely be a simplified way to configure and set it up."
"Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."
"The solution should improve its integration."
"Its cloud-based version has a few limitations compared to the on-premise version."
"I would like to have the solution in one product and technical support needs to be better."
"Informatica MDM can improve the data catalog and data marketplace."
"The regions in which the data resides are still limited. This could be an issue in terms of the data residency laws of some of the countries. They should get more regions."
 

Pricing and Cost Advice

"Recent changes in their pricing have removed this benefit, moving towards process-specific pricing."
"The pricing is quite fair."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"Comparatively, their prices are a little bit too high."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The price is comparable."
"Informatica is very expensive."
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Top Industries

By visitors reading reviews
Comms Service Provider
56%
Computer Software Company
13%
University
5%
Construction Company
4%
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Frends?
The product has valuable features for version control.
What is your experience regarding pricing and costs for Frends?
The pricing is quite fair. It is quite low compared to competitors, especially when you consider that Frends is a US-based company. So, it's almost cheap compared to them. But, we have an unlimited...
What needs improvement with Frends?
It is a new application and lacks some essential features compared to competitors. Basic features like reading and editing into Excel file format could be included.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Frends vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.