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Frends vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Frends
Ranking in API Management
28th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in API Management
7th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of August 2026, in the API Management category, the mindshare of Frends is 0.7%, up from 0.2% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.5%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
API Management Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)1.5%
Frends0.7%
Other97.8%
API Management
 

Featured Reviews

Lauri Vanhanen - PeerSpot reviewer
Development Manager at ELO
Integration platform has simplified logistics workflows and has streamlined complex order handling
The best aspect is that it is very easy to use. The UI is very intuitive, and you can learn it very quickly because the basic principles are straightforward and easy to search. Frends has a great UI, but the UI is missing role-based permissions. You can filter your integrations by roles and add several users to roles, but in the UI, the functionality for this kind of management feature is not optimal. User management or user role management could be improved.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product has valuable features for version control."
"One of the benefits is the speed of creating something new. Second, it's replacing the old integration quite fast. Then it is like the visibility of the integration and the possibility to see what is happening in the integration."
"The user-friendly interface for constructing integration solutions is also a notable benefit."
"The best aspect is that it is very easy to use."
"The user interface is flexible and the visibility of the data flow is amazing."
"The solution is stable."
"The application integration will give you more flexibility when dealing with APIs."
"Informatica Cloud Data Integration is stable."
"I definitely would recommend the Informatica solution to other people."
"There isn't any human touch involved. It's just an automated business process to build different applications and talking to various APIs using the client's ecosystems. We then build new functionalities out of it."
"I rate the solution's scalability a ten out of ten."
"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."
 

Cons

"Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice."
"One of the primary areas for improvement is a more mobile-friendly interface for the control center."
"Logging should be better."
"It is a new application and lacks some essential features compared to competitors."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
"I would like to see support for more data sources."
"The product's pricing is definitely an area where a bit of improvement is needed."
"The main issue probably has nothing to do with end users, but installation can definitely be simplified."
"Inserting the GenAI into the master data management will reduce the overall effort of operational activities."
"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"It needs to be a little more intuitive but it’s really not bad."
 

Pricing and Cost Advice

"The pricing is quite fair."
"Recent changes in their pricing have removed this benefit, moving towards process-specific pricing."
"Its pricing model can be improved."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"I rate the licensing cost of Informatica MDM a five out of ten."
"The pricing model is something that can be improved."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"We pay for a yearly subscription."
"We have licenses, and we are provided with certain particular services in the solution."
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Top Industries

By visitors reading reviews
Comms Service Provider
34%
Educational Organization
11%
Outsourcing Company
11%
University
9%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

What needs improvement with Frends?
Logging should be better. Third-party software logging should be integrated into the monitors of the front-end integrations, but it does not monitor the third-party connectors through that. Those l...
What is your primary use case for Frends?
We had many different applications for Frends. For file transferring of different types, we modified the files and then used it for logistical processes including warehousing, inventory checkups, a...
What advice do you have for others considering Frends?
If you need an integration platform, I would recommend Frends. I give this product a rating of 8 out of 10.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Frends vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.