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Frends vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Frends
Ranking in API Management
22nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in API Management
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of May 2025, in the API Management category, the mindshare of Frends is 0.2%, up from 0.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
API Management
 

Featured Reviews

Kalle Reponen - PeerSpot reviewer
Offers simplicity, ease of customization, and visibility of integrations
One thing is that Frends keep the integration, and that is something I know that it's coming, like, a later version; that is something we will be currently missing. So the end-users could take an interest in use by themselves, with the release thing some result flow. That is the most wanted and requested feature for now. Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product has valuable features for version control."
"One of the benefits is the speed of creating something new. Second, it's replacing the old integration quite fast. Then it is like the visibility of the integration and the possibility to see what is happening in the integration."
"The user-friendly interface for constructing integration solutions is also a notable benefit."
"The product is scalable and excellent for enterprise-level organizations."
"I give the stability a ten out of ten."
"Informatica MDM has a defined data model we can customize with user and developer options."
"It is a very stable solution. I rate its stability a ten out of ten...It is a scalable solution...Informatica Axon's technical support is good."
"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."
"The scalability of the solution is excellent."
"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"It can automatically connect or associate business terms with various options, providing flexibility beyond general capabilities."
 

Cons

"Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice."
"One of the primary areas for improvement is a more mobile-friendly interface for the control center."
"It is a new application and lacks some essential features compared to competitors."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
"Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."
"The solution doesn't directly connect to any of the analytical tools."
"The tools required to migrate existing mappings and server rules through cloud data quality are not available."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"Once the data is masked, we won't be able to reverse it back to its original value."
"There's certainly room for improvement. One crucial area is generating detailed reports on file statuses. Presently, this is represented visually, often as graphs or charts. Such reporting could offer comprehensive insights into the areas that demand attention and further scrutiny."
 

Pricing and Cost Advice

"The pricing is quite fair."
"Recent changes in their pricing have removed this benefit, moving towards process-specific pricing."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"The product is highly-priced."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"The solution is very expensive."
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Top Industries

By visitors reading reviews
Comms Service Provider
59%
Computer Software Company
14%
Construction Company
4%
Insurance Company
3%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Frends?
The product has valuable features for version control.
What is your experience regarding pricing and costs for Frends?
The pricing is quite fair. It is quite low compared to competitors, especially when you consider that Frends is a US-based company. So, it's almost cheap compared to them. But, we have an unlimited...
What needs improvement with Frends?
It is a new application and lacks some essential features compared to competitors. Basic features like reading and editing into Excel file format could be included.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Frends vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: April 2025.
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