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Everpure FlashArray vs NetApp AFF A-Series comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
NetApp AFF A-Series
Ranking in All-Flash Storage
20th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
8
Ranking in other categories
Enterprise SAN (5th)
 

Mindshare comparison

As of July 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.2%, up from 6.5% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.2%
NetApp AFF A-Series0.8%
Other92.0%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Raymond Ciscon - PeerSpot reviewer
Senior Systems Engineer at MacLean-Fogg Company
Gives us the foundation to grow efficiently
We're a manufacturer. All of our ERP software is dependent upon fast performance and connection to this hardware. So when there was an issue years ago when something was wrong or slow, that prompted us to say, "Can we check storage? Can we check the network?" Ever since we've gone up to all-flash FAS systems, there's never any questions about performance when it comes to storage. There's been a huge leap from spinning disks to SSDs. I'm hoping with the next update, we'll go to NVMe and we'll have similar experiences. Last year, we refreshed the SAN at our headquarters. We signed a Keystone agreement with the ability to pay for storage as a service at an excellent price point yet still have the hardware on-prem. I manage the hardware, and, for me, it's the best of both worlds. We've just come up with a situation where, finally, after some time, we're going to need to buy some additional storage. In previous situations like this, it usually meant the purchase of an additional shelf at a large price. Now we have Keystone, and we're locked in at that price per tebibyte. We just have to say that we want to add 25 tebibytes and they take care of it. It's worked out really well. We work ISO 27001 certified. Since I manage the enterprise storage, we use SnapMirror, and we're currently using Veeam for backups. Thanks to what this tool provides, we are able to get through that portion of our certification without a problem. No changes, no rectifying. It's very slick. Our company's goals include maintaining a level of consistency. We're never going to be on the bleeding edge. We're never going to have the super fastest abilities. We want something that works, is easier for us to manage, and has a better growth path. For us, in the past, in the need for additional disk space, if we didn't do the sizing right in the first place, buying additional disks was incredibly expensive. Now, with Keystone, that's no longer an issue, and that's what we like.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support is excellent. I've had very good responses from technical support. We had a couple of cases where we needed support. Some of the communications were purely over email and some has been an actual call to the service desk."
"Firstly, dedupe is the most valuable feature, hands down, and simplifying storage is also a big win overall."
"The data reduction technology part of the scalability has been impressive, like its ability to host additional workloads, volumes of data, and databases."
"The initial setup is very straightforward. You simply plug it in and turn it on."
"Pure Storage FlashArray says no to forklift upgrades; usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime—everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray."
"All updates, upgrades, and hardware work are all performed on-line with no impact."
"From an investment standpoint, the support staff I require for it is greatly reduced, so I don't have the in-depth requirements that I had on other products."
"The connections are a lot faster than what we had in the past. One InfiniBand does what we did on all of our Fibre Channels."
"NetApp's inline deduplication and compression are unmatched compared to other vendors."
"NetApp helps us get the fastest output."
"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."
"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."
"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."
"NetApp support is fantastic."
"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."
"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."
 

Cons

"We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work."
"Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing."
"Technical support needs improvement. With respect to them being able to respond, they're more marketing people, less technical."
"The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them."
"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals."
"Pure Storage FlashArray could improve by being more secure."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"Pricing could always be lower."
"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."
"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."
"Regarding tech support for NetApp, once the engineer understands our problem, they provide solutions that suit our environment; however, it is essential for the engineer to understand that our environment may differ from standard setups, which can sometimes cause discrepancies in recommendations."
"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."
"The solution's ransomware protection could be improved."
"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."
"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."
 

Pricing and Cost Advice

"Pure Storage FlashArray is expensive."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"The licensing is $100,000."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
6%
Manufacturing Company
17%
Financial Services Firm
12%
Comms Service Provider
10%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Large Enterprise8
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalit...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I do not have information on pricing and setup costs.
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features such as Safe Mode and Evergreen contribute to top-notch performance. Everything is...
What needs improvement with NetApp AFF A-Series?
NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing VMware devices for better support, especially since many companies are looking ...
What advice do you have for others considering NetApp AFF A-Series?
It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.
What is your experience regarding pricing and costs for NetApp AFF A-Series?
With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.
 

Also Known As

Pure Storage FlashArray
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
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