ETL Solutions Transformation Manager vs Fivetran comparison

ETL Solutions Transformatio...

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Executive SummaryUpdated on Dec 19, 2024

ETL Solutions Transformation Manager and Fivetran compete in the data integration category. ETL Solutions Transformation Manager has an upper hand in feature richness, whereas Fivetran stands out for deployment simplicity and automation benefits.

Features: ETL Solutions Transformation Manager offers robust customization, extensive data transformation capabilities, and strong integration options, suitable for complex data needs. Fivetran provides automated data connector setup, seamless integration, and real-time data syncing, simplifying data pipeline management.

Ease of Deployment and Customer Service: Fivetran is appreciated for straightforward and speedy deployment with responsive customer service for integration issues. ETL Solutions Transformation Manager requires technical expertise for deployment but provides thorough support and assistance.

Pricing and ROI: ETL Solutions Transformation Manager offers competitive pricing and a good return on investment due to its scalable, customizable nature, catering to varied business needs. Fivetran, though costlier, offers faster ROI through automation and reduced maintenance requirements.

To learn more, read our detailed ETL Solutions Transformation Manager vs. Fivetran Report (Updated: July 2025).

ETL Solutions Transformation Manager vs. Fivetran

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ETL Solutions Transformatio...

Ranking in Data Integration

34th

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

12th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (6th)

Mindshare comparison

As of July 2025, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.3%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 2.3%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Vijayraj Amin

Global Growth Strategist at MAIORA

User-friendly and accessible for anyone with computer knowledge and logical thinking

There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.

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Mediha Šiljić

Lead Data Engineer at Sensilab

Built-in connectors offer extensive data source integration and time savings

Fivetran could improve by adapting more for technical users and by providing more options for such users. There should be more adaptability in terms of new features. If a specific feature is required, it should be integrated promptly. Improvement in existing connectors with new features is desirable. Enhancements around customer-focused product adaptation are also suggested.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."

"It is a reliable solution."

"It is among the best, even if not widely known."

"The compare feature is the most valuable piece of it."

"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"SysTrack load is the best feature."

"The solution is stable. We've never faced any stability issues."

"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."

"Overall, I would rate Fivetran nine out of ten."

More Fivetran pros

Cons

"They should build a functional architecture based on queuing."

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."

"There is room for improvement in the solution's visualization tool."

"The interface needs to be more user-friendly."

"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."

"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."

"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."

"The solution is very expensive. I would like to have a better integration of the solution with Azure."

"An in-line data quality checking capability is missing"

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

More Fivetran cons

Pricing and Cost Advice

"It is an expensive solution."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"The pricing model is okay and mid to large companies will not have an issue with it."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"The solution is affordable."

"The product is reasonably expensive"

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

28%

Financial Services Firm

19%

Healthcare Company

Educational Organization

Financial Services Firm

14%

Computer Software Company

14%

Manufacturing Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about ETL Solutions Transformation Manager?

It is among the best, even if not widely known.

What is your experience regarding pricing and costs for ETL Solutions Transformation Manager?

ETL Solutions Transformation Manager is much more affordable than other solutions like AWS, Blue, or Informatica. Even though some competitors may offer seemingly economical pricing, the resource c...

What needs improvement with ETL Solutions Transformation Manager?

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Product Reports

Data Integration

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ETL Solutions Transformation Manager report

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Also Known As

Transformation Manager

No data available

Overview

Transformation Manager is an integrated development toolkit that is used to build data migration and data integration solutions more efficiently. A metadata-driven code generator, Transformation Manager provides users with the ability to generate lightweight, easy-to-deploy code. It combines a Graphical User Interface with a statement-driven mapping language. The Transformation Manager software derives metadata from the elements, attributes and relationships in a source and target model. Transformation Manager then uses rules specified by Simple Mapping Language (SML), which is specifically designed for implementing data transformation projects, to generate code written in Java.

ETL Solutions

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

ETL Solutions Transformation Manager vs. Fivetran