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ETL Solutions Transformation Manager vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
55th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Fivetran
Ranking in Data Integration
13th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of February 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Fivetran1.8%
ETL Solutions Transformation Manager0.9%
Other97.3%
Data Integration
 

Featured Reviews

Ravi Kuppusamy - PeerSpot reviewer
CEO and Founder at BAssure Solutions
It lets us create models so we can generate real-time predictions and insights for a our clients
Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is among the best, even if not widely known."
"It is a reliable solution."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"Fivetran provides time savings, cost reductions, and improvements in data quality, and when the time investment decreases, fewer developers are needed, which means significant savings."
"The ease of setting up the connectors and transformations is highly valuable."
"It is not like a traditional ETL, but it gives quite a lot of flexibility."
"The user interface is mostly UI-based, eliminating the need for a lot of coding."
"The portal is very intuitive and easy to use."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"The compare feature is the most valuable piece of it."
"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."
 

Cons

"There is room for improvement in the solution's visualization tool."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"They should build a functional architecture based on queuing."
"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."
"It should have a few more monitoring functionalities."
"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."
"The documentation can be laid out better to make it easier to find things, and I really wish there was built-in support for changing passwords. Some features don't work as advertised for the platform/repository database, and HVR is not always the fastest at getting results."
"An in-line data quality checking capability is missing"
"The connections with SAP must be improved."
"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."
"If Fivetran can build in more transformations, that would be really helpful in my opinion."
 

Pricing and Cost Advice

"It is an expensive solution."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"The solution is affordable."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"The product is reasonably expensive"
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Retailer
12%
Outsourcing Company
10%
Performing Arts
10%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
10%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

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What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Fivetran and other solutions. Updated: January 2026.
882,207 professionals have used our research since 2012.