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ETL Solutions Transformation Manager vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
54th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Fivetran
Ranking in Data Integration
12th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of April 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Fivetran1.8%
ETL Solutions Transformation Manager0.9%
Other97.3%
Data Integration
 

Featured Reviews

Ravi Kuppusamy - PeerSpot reviewer
CEO and Founder at BAssure Solutions
It lets us create models so we can generate real-time predictions and insights for a our clients
Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"It is among the best, even if not widely known."
"It is a reliable solution."
"The general data ingestion is valuable. It's used for a lot of data. It provides about 90% of the data we use in our data warehouse without needing data engineering."
"The most important feature of the solution is its ability to build data pipelines in less time."
"HVR Software's most valuable features are that it's simple to use and allows us to use the command line to quickly complete the entire universal replicative setup."
"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."
"The simplicity of the solution is its valuable feature."
"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."
"SysTrack load is the best feature."
"The simplicity and scalability are the strongest features of Fivetran."
 

Cons

"They should build a functional architecture based on queuing."
"There is room for improvement in the solution's visualization tool."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"We get decent support. It's okay but not great."
"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"Their pricing has increased over the years, so it's not seen as an advantage anymore."
"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."
"I would like for them to incorporate additional transformations."
 

Pricing and Cost Advice

"It is an expensive solution."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"The solution is affordable."
"The product is reasonably expensive"
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
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Top Industries

By visitors reading reviews
Construction Company
15%
Computer Software Company
13%
Outsourcing Company
11%
Retailer
8%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
8%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

Ask a question
Earn 20 points
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Fivetran and other solutions. Updated: April 2026.
886,858 professionals have used our research since 2012.