ETL Solutions Transformation Manager vs Fivetran comparison

ETL Solutions Transformatio...

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Executive SummaryUpdated on Dec 19, 2024

ETL Solutions Transformation Manager and Fivetran compete in the data integration category. ETL Solutions Transformation Manager has an upper hand in feature richness, whereas Fivetran stands out for deployment simplicity and automation benefits.

Features: ETL Solutions Transformation Manager offers robust customization, extensive data transformation capabilities, and strong integration options, suitable for complex data needs. Fivetran provides automated data connector setup, seamless integration, and real-time data syncing, simplifying data pipeline management.

Ease of Deployment and Customer Service: Fivetran is appreciated for straightforward and speedy deployment with responsive customer service for integration issues. ETL Solutions Transformation Manager requires technical expertise for deployment but provides thorough support and assistance.

Pricing and ROI: ETL Solutions Transformation Manager offers competitive pricing and a good return on investment due to its scalable, customizable nature, catering to varied business needs. Fivetran, though costlier, offers faster ROI through automation and reduced maintenance requirements.

To learn more, read our detailed ETL Solutions Transformation Manager vs. Fivetran Report (Updated: November 2025).

ETL Solutions Transformation Manager vs. Fivetran

November 2025

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Helped 873,085 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ETL Solutions Transformatio...

Ranking in Data Integration

34th

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

14th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (7th)

Mindshare comparison

As of November 2025, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.7%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 1.9%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	1.9%
ETL Solutions Transformation Manager	0.7%
Other	97.4%

Data Integration

Featured Reviews

Vijayraj Amin

Global Growth Strategist at MAIORA

User-friendly and accessible for anyone with computer knowledge and logical thinking

There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.

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Hafiz Usman

Team Lead Data Engineer at Data Pilot

Has accelerated data integration workflows and supports seamless development of custom connectors

I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."

"It is a reliable solution."

"It is among the best, even if not widely known."

"The most important feature of the solution is its ability to build data pipelines in less time."

"The compare feature is the most valuable piece of it."

"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"The product has some seamless connectors, which are readily available."

"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."

"The solution is stable. We've never faced any stability issues."

More Fivetran pros

Cons

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."

"They should build a functional architecture based on queuing."

"There is room for improvement in the solution's visualization tool."

"This solution needs to improve its real-time data and transformation availability."

"It should have a few more monitoring functionalities."

"The interface needs to be more user-friendly."

"If Fivetran can build in more transformations, that would be really helpful in my opinion."

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."

"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."

"The environment must be more development-friendly."

More Fivetran cons

Pricing and Cost Advice

"It is an expensive solution."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"I rate the pricing a six out of ten."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

12%

Healthcare Company

11%

Retailer

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

11%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	7
Large Enterprise	16

Questions from the Community

What do you like most about ETL Solutions Transformation Manager?

It is among the best, even if not widely known.

What is your experience regarding pricing and costs for ETL Solutions Transformation Manager?

ETL Solutions Transformation Manager is much more affordable than other solutions like AWS, Blue, or Informatica. Even though some competitors may offer seemingly economical pricing, the resource c...

What needs improvement with ETL Solutions Transformation Manager?

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Product Reports

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Data Integration

October 2025

ETL Solutions Transformation Manager report

Download Fivetran product report

November 2025

Also Known As

Transformation Manager

No data available

Overview

Transformation Manager is an integrated development toolkit that is used to build data migration and data integration solutions more efficiently. A metadata-driven code generator, Transformation Manager provides users with the ability to generate lightweight, easy-to-deploy code. It combines a Graphical User Interface with a statement-driven mapping language. The Transformation Manager software derives metadata from the elements, attributes and relationships in a source and target model. Transformation Manager then uses rules specified by Simple Mapping Language (SML), which is specifically designed for implementing data transformation projects, to generate code written in Java.

ETL Solutions

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure