ETL Solutions Transformation Manager vs Fivetran comparison

ETL Solutions and Fivetran are both solutions in the Data Integration category. ETL Solutions is ranked #55, while Fivetran is ranked #13 with an average rating of 8.3. ETL Solutions holds a 0.9% mindshare in DI, compared to Fivetran’s 1.8% mindshare. Additionally, 100% of ETL Solutions users are willing to recommend the solution, compared to 90% of Fivetran users who would recommend it.

ETL Solutions Transformatio...

Read 3 ETL Solutions Transformation Manager reviews

1,276 Views
842 Comparison Views

100% willing to recommend

Fivetran

Read 29 Fivetran reviews

4,548 Views
2,820 Comparison Views

90% willing to recommend

ETL Solutions Transformatio...

Fivetran

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Executive SummaryUpdated on Dec 19, 2024

ETL Solutions Transformation Manager and Fivetran compete in the data integration category. ETL Solutions Transformation Manager has an upper hand in feature richness, whereas Fivetran stands out for deployment simplicity and automation benefits.

Features: ETL Solutions Transformation Manager offers robust customization, extensive data transformation capabilities, and strong integration options, suitable for complex data needs. Fivetran provides automated data connector setup, seamless integration, and real-time data syncing, simplifying data pipeline management.

Ease of Deployment and Customer Service: Fivetran is appreciated for straightforward and speedy deployment with responsive customer service for integration issues. ETL Solutions Transformation Manager requires technical expertise for deployment but provides thorough support and assistance.

Pricing and ROI: ETL Solutions Transformation Manager offers competitive pricing and a good return on investment due to its scalable, customizable nature, catering to varied business needs. Fivetran, though costlier, offers faster ROI through automation and reduced maintenance requirements.

To learn more, read our detailed ETL Solutions Transformation Manager vs. Fivetran Report (Updated: January 2026).

Buyer's Guide

ETL Solutions Transformation Manager vs. Fivetran

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ETL Solutions Transformatio...

Ranking in Data Integration

55th

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

13th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (8th)

Mindshare comparison

As of February 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	1.8%
ETL Solutions Transformation Manager	0.9%
Other	97.3%

Data Integration

Featured Reviews

Ravi Kuppusamy

CEO and Founder at BAssure Solutions

It lets us create models so we can generate real-time predictions and insights for a our clients

Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.

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Hafiz Usman

Team Lead Data Engineer at Data Pilot

Has accelerated data integration workflows and supports seamless development of custom connectors

I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a reliable solution."

"It is among the best, even if not widely known."

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."

"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."

"It is not like a traditional ETL, but it gives quite a lot of flexibility."

"Overall, I would rate Fivetran nine out of ten."

"Fivetran is an easy-to-deploy solution for organizations looking at integrating a wide variety of data sources."

"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."

"The most valuable feature of Fivetran so far is the data replication; the real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

More Fivetran pros

Cons

"They should build a functional architecture based on queuing."

"There is room for improvement in the solution's visualization tool."

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."

"This solution needs to improve its real-time data and transformation availability."

"Their pricing has increased over the years, so it's not seen as an advantage anymore."

"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."

"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."

"We experience cost issues because Fivetran is charged on a usage basis. When you reach a certain level, the tool should focus on reducing the costs. The solution is expensive when you are moving gigabytes and petabytes of data. It should also focus more on REST APIs and webhooks."

"The solution is very expensive. I would like to have a better integration of the solution with Azure."

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."

More Fivetran cons

Pricing and Cost Advice

"It is an expensive solution."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"The solution is affordable."

"The product is reasonably expensive"

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Retailer

12%

Outsourcing Company

10%

Performing Arts

10%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	7
Large Enterprise	16

Questions from the Community

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What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

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How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Product Reports

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Data Integration

January 2026

ETL Solutions Transformation Manager report

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Buyer's Guide

Fivetran

February 2026

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Also Known As

Transformation Manager

No data available

Overview

Transformation Manager is an integrated development toolkit that is used to build data migration and data integration solutions more efficiently. A metadata-driven code generator, Transformation Manager provides users with the ability to generate lightweight, easy-to-deploy code. It combines a Graphical User Interface with a statement-driven mapping language. The Transformation Manager software derives metadata from the elements, attributes and relationships in a source and target model. Transformation Manager then uses rules specified by Simple Mapping Language (SML), which is specifically designed for implementing data transformation projects, to generate code written in Java.

ETL Solutions

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

Buyer's Guide

ETL Solutions Transformation Manager vs. Fivetran

January 2026

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