ETL Solutions Transformation Manager vs Fivetran comparison

ETL Solutions Transformatio...

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Executive SummaryUpdated on Dec 19, 2024

ETL Solutions Transformation Manager and Fivetran compete in the data integration category. ETL Solutions Transformation Manager has an upper hand in feature richness, whereas Fivetran stands out for deployment simplicity and automation benefits.

Features: ETL Solutions Transformation Manager offers robust customization, extensive data transformation capabilities, and strong integration options, suitable for complex data needs. Fivetran provides automated data connector setup, seamless integration, and real-time data syncing, simplifying data pipeline management.

Ease of Deployment and Customer Service: Fivetran is appreciated for straightforward and speedy deployment with responsive customer service for integration issues. ETL Solutions Transformation Manager requires technical expertise for deployment but provides thorough support and assistance.

Pricing and ROI: ETL Solutions Transformation Manager offers competitive pricing and a good return on investment due to its scalable, customizable nature, catering to varied business needs. Fivetran, though costlier, offers faster ROI through automation and reduced maintenance requirements.

To learn more, read our detailed ETL Solutions Transformation Manager vs. Fivetran Report (Updated: September 2025).

ETL Solutions Transformation Manager vs. Fivetran

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ETL Solutions Transformatio...

Ranking in Data Integration

35th

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

12th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (7th)

Mindshare comparison

As of September 2025, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.5%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 2.0%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	2.0%
ETL Solutions Transformation Manager	0.5%
Other	97.5%

Data Integration

Featured Reviews

Vijayraj Amin

Global Growth Strategist at MAIORA

User-friendly and accessible for anyone with computer knowledge and logical thinking

There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.

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Vigneswar Jeyaraj

Manager at InfoCepts

Real-time data replication and integration streamline processes and enhance productivity

The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."

"It is among the best, even if not widely known."

"It is a reliable solution."

"The compare feature is the most valuable piece of it."

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"The most important feature of the solution is its ability to build data pipelines in less time."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."

"The simplicity of the solution is its valuable feature."

"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."

"SysTrack load is the best feature."

More Fivetran pros

Cons

"They should build a functional architecture based on queuing."

"There is room for improvement in the solution's visualization tool."

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."

"The connections with SAP must be improved."

"I would like to see an improvement in the support offered by Fivetran."

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."

"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."

"Their pricing has increased over the years, so it's not seen as an advantage anymore."

"It should have a few more monitoring functionalities."

"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."

More Fivetran cons

Pricing and Cost Advice

"It is an expensive solution."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"The product is reasonably expensive"

"The pricing model is okay and mid to large companies will not have an issue with it."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"The solution is affordable."

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

13%

Healthcare Company

11%

Retailer

11%

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

11%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	7
Large Enterprise	16

Questions from the Community

What do you like most about ETL Solutions Transformation Manager?

It is among the best, even if not widely known.

What is your experience regarding pricing and costs for ETL Solutions Transformation Manager?

ETL Solutions Transformation Manager is much more affordable than other solutions like AWS, Blue, or Informatica. Even though some competitors may offer seemingly economical pricing, the resource c...

What needs improvement with ETL Solutions Transformation Manager?

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

TIBCO Spotfire vs ETL Solutions Transformation Manager

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Compared 8% of the time

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Compared 5% of the time

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Product Reports

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Data Integration

August 2025

ETL Solutions Transformation Manager report

Download Fivetran product report

September 2025

Also Known As

Transformation Manager

No data available

Overview

Transformation Manager is an integrated development toolkit that is used to build data migration and data integration solutions more efficiently. A metadata-driven code generator, Transformation Manager provides users with the ability to generate lightweight, easy-to-deploy code. It combines a Graphical User Interface with a statement-driven mapping language. The Transformation Manager software derives metadata from the elements, attributes and relationships in a source and target model. Transformation Manager then uses rules specified by Simple Mapping Language (SML), which is specifically designed for implementing data transformation projects, to generate code written in Java.

ETL Solutions

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure