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ETL Solutions Transformation Manager vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
53rd
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Fivetran
Ranking in Data Integration
13th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (10th)
 

Mindshare comparison

As of July 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 1.0%, up from 0.3% compared to the previous year. The mindshare of Fivetran is 1.9%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Fivetran1.9%
ETL Solutions Transformation Manager1.0%
Other97.1%
Data Integration
 

Featured Reviews

Vijayraj Amin - PeerSpot reviewer
Global Growth Strategist at MAIORA
User-friendly and accessible for anyone with computer knowledge and logical thinking
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
"It is a reliable solution."
"The most important feature of the solution is its ability to build data pipelines in less time."
"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"The simplicity of the solution is its valuable feature."
"Fivetran's technical support is really good, and if you're on their enterprise plan, they usually respond within an hour and keep you continuously updated on progress."
"The solution is stable, and we've never faced any stability issues."
"It has improved the way our organization functions."
"Fivetran provides time savings, cost reductions, and improvements in data quality, and when the time investment decreases, fewer developers are needed, which means significant savings."
 

Cons

"We get decent support. It's okay but not great."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"There is room for improvement in the solution's visualization tool."
"They should build a functional architecture based on queuing."
"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."
"I would like Fivetran to implement additional resource monitoring and restriction policies."
"The experience of using SDK connectors can be improved, as it lacks computational power, which is an area that needs enhancement."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."
"An in-line data quality checking capability is missing"
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."
 

Pricing and Cost Advice

"It is an expensive solution."
"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"The solution is affordable."
"I rate the pricing a six out of ten."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
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Top Industries

By visitors reading reviews
Construction Company
14%
Outsourcing Company
12%
Computer Software Company
11%
Financial Services Firm
8%
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
9%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

Ask a question
Earn 20 points
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Fivetran and other solutions. Updated: June 2026.
906,960 professionals have used our research since 2012.