ETL Solutions Transformation Manager vs Fivetran comparison

ETL Solutions Transformatio...

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Executive SummaryUpdated on Dec 19, 2024

ETL Solutions Transformation Manager and Fivetran compete in the data integration category. ETL Solutions Transformation Manager has an upper hand in feature richness, whereas Fivetran stands out for deployment simplicity and automation benefits.

Features: ETL Solutions Transformation Manager offers robust customization, extensive data transformation capabilities, and strong integration options, suitable for complex data needs. Fivetran provides automated data connector setup, seamless integration, and real-time data syncing, simplifying data pipeline management.

Ease of Deployment and Customer Service: Fivetran is appreciated for straightforward and speedy deployment with responsive customer service for integration issues. ETL Solutions Transformation Manager requires technical expertise for deployment but provides thorough support and assistance.

Pricing and ROI: ETL Solutions Transformation Manager offers competitive pricing and a good return on investment due to its scalable, customizable nature, catering to varied business needs. Fivetran, though costlier, offers faster ROI through automation and reduced maintenance requirements.

To learn more, read our detailed ETL Solutions Transformation Manager vs. Fivetran Report (Updated: May 2025).

ETL Solutions Transformation Manager vs. Fivetran

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ETL Solutions Transformatio...

Ranking in Data Integration

33rd

Average Rating

9.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

11th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (5th)

Mindshare comparison

As of June 2025, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.3%, up from 0.2% compared to the previous year. The mindshare of Fivetran is 2.3%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Vijayraj Amin

Global Growth Strategist at MAIORA

User-friendly and accessible for anyone with computer knowledge and logical thinking

There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.

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Mediha Šiljić

Lead Data Engineer at Sensilab

Built-in connectors offer extensive data source integration and time savings

Fivetran could improve by adapting more for technical users and by providing more options for such users. There should be more adaptability in terms of new features. If a specific feature is required, it should be integrated promptly. Improvement in existing connectors with new features is desirable. Enhancements around customer-focused product adaptation are also suggested.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a reliable solution."

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."

"It is among the best, even if not widely known."

"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."

"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"Fivetran is an easy-to-deploy solution for organizations looking at integrating a wide variety of data sources."

"The ease of setting up the connectors and transformations is highly valuable."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"The simplicity of the solution is its valuable feature."

"Fivetran's most valuable feature is replication."

More Fivetran pros

Cons

"There is room for improvement in the solution's visualization tool."

"They should build a functional architecture based on queuing."

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."

"The environment must be more development-friendly."

"I would like to see an improvement in the support offered by Fivetran."

"The interface needs to be more user-friendly."

"Their pricing has increased over the years, so it's not seen as an advantage anymore."

"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."

"I would like Fivetran to implement additional resource monitoring and restriction policies."

"The documentation can be laid out better to make it easier to find things, and I really wish there was built-in support for changing passwords. Some features don't work as advertised for the platform/repository database, and HVR is not always the fastest at getting results."

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

More Fivetran cons

Pricing and Cost Advice

"It is an expensive solution."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"I rate the pricing a six out of ten."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"The pricing model is okay and mid to large companies will not have an issue with it."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

27%

Financial Services Firm

18%

Healthcare Company

Educational Organization

Financial Services Firm

13%

Computer Software Company

13%

Educational Organization

11%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about ETL Solutions Transformation Manager?

It is among the best, even if not widely known.

What is your experience regarding pricing and costs for ETL Solutions Transformation Manager?

ETL Solutions Transformation Manager is much more affordable than other solutions like AWS, Blue, or Informatica. Even though some competitors may offer seemingly economical pricing, the resource c...

What needs improvement with ETL Solutions Transformation Manager?

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Product Reports

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Data Integration

June 2025

ETL Solutions Transformation Manager report

Download Fivetran product report

June 2025

Also Known As

Transformation Manager

No data available

Overview

Transformation Manager is an integrated development toolkit that is used to build data migration and data integration solutions more efficiently. A metadata-driven code generator, Transformation Manager provides users with the ability to generate lightweight, easy-to-deploy code. It combines a Graphical User Interface with a statement-driven mapping language. The Transformation Manager software derives metadata from the elements, attributes and relationships in a source and target model. Transformation Manager then uses rules specified by Simple Mapping Language (SML), which is specifically designed for implementing data transformation projects, to generate code written in Java.

ETL Solutions

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure