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ETL Solutions Transformation Manager vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
53rd
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Fivetran
Ranking in Data Integration
13th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (10th)
 

Mindshare comparison

As of July 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 1.0%, up from 0.3% compared to the previous year. The mindshare of Fivetran is 1.9%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Fivetran1.9%
ETL Solutions Transformation Manager1.0%
Other97.1%
Data Integration
 

Featured Reviews

Vijayraj Amin - PeerSpot reviewer
Global Growth Strategist at MAIORA
User-friendly and accessible for anyone with computer knowledge and logical thinking
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a reliable solution."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
"The ease of usability is the most valuable feature; it's very easy and quick to set up and it also has a central hub as opposed to GoldenGate which is one direct interface, where for GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."
"The portal is very intuitive and easy to use."
"The solution is stable, and we've never faced any stability issues."
"Fivetran provides time savings, cost reductions, and improvements in data quality, and when the time investment decreases, fewer developers are needed, which means significant savings."
"The product has some seamless connectors, which are readily available."
"The ease of setting up the connectors and transformations is highly valuable."
"It has improved the way our organization functions."
"It is not like a traditional ETL, but it gives quite a lot of flexibility."
 

Cons

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"They should build a functional architecture based on queuing."
"There is room for improvement in the solution's visualization tool."
"We get decent support. It's okay but not great."
"Their pricing has increased over the years, so it's not seen as an advantage anymore."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"If Fivetran can build in more transformations, that would be really helpful in my opinion."
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
"More connectors are needed for exotic, popular, and rising star portals."
"There is not a lot of options to customize the pipeline, and the cost is high."
 

Pricing and Cost Advice

"It is an expensive solution."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The product is reasonably expensive"
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"The solution is affordable."
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Top Industries

By visitors reading reviews
Construction Company
14%
Outsourcing Company
12%
Computer Software Company
11%
Retailer
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

Ask a question
Earn 20 points
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Fivetran and other solutions. Updated: June 2026.
904,146 professionals have used our research since 2012.