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Product | Market Share (%) |
---|---|
SAS Marketing Automation | 1.4% |
EasyInsights | 0.1% |
Other | 98.5% |
EasyInsights is a data analytics tool designed to streamline marketing data integration from multiple platforms, offering actionable insights to enhance business performance.
EasyInsights provides businesses with the means to consolidate and analyze marketing data quickly. It's known for its intuitive usability and comprehensive reporting, empowering users to derive significant insights effortlessly. However, there is room for improvement in customizing certain analytics features further to cater to specific business models.
What are the key features of EasyInsights?EasyInsights is implemented widely across industries like e-commerce, media, and technology, providing tailored data analytics solutions that drive growth. Its adaptability makes it particularly useful for digital marketing agencies seeking to improve data-driven strategies and optimize client campaigns.
SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
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