Dynamics 365 Sales vs Zendesk comparison

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Dynamics 365 Sales

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Executive SummaryUpdated on Dec 19, 2024

Zendesk and Dynamics 365 Sales are two prominent tools competing in the customer relationship management category. Zendesk holds the upper hand in user-friendliness and channel support, while Dynamics 365 Sales leads in integration within Microsoft's ecosystem.

Features: Zendesk offers strong ticketing, integration capabilities, and customizability, supporting diverse channels like social media and email. Its reporting, analytics, and workflow segmentation are notable strengths. Dynamics 365 Sales is recognized for its CRM capabilities, seamless integration with Microsoft products, and comprehensive ERP functionalities, providing extensive sales automation tools and unified data management.

Room for Improvement: Zendesk could enhance ticket management and reporting for better efficiency and user experience. Streamlining customization options would reduce complexity. Dynamics 365 Sales would benefit from improved reporting and integration capabilities beyond the Microsoft 365 environment. Both platforms face pricing and complexity concerns; Zendesk may need user interface and ticket automation enhancements, while Dynamics 365 could improve its AI integration and cost-effectiveness.

Ease of Deployment and Customer Service: Zendesk provides flexible deployment options, including hybrid and public cloud environments, generally offering a positive customer service experience despite occasional documentation reliance. Dynamics 365 Sales offers flexibility with multiple cloud deployments and a customer service approach aligning with corporate standards, sometimes necessitating intermediary support.

Pricing and ROI: Zendesk users find its pricing high, particularly for enterprise features, affecting ROI assessments. The segmented licensing adds to complexity in cost management, though Zendesk improves productivity and reduces operational costs. Dynamics 365 Sales has moderate pricing compared to competitors like SAP, but costs are high in certain regions. Its integration advantages are appreciated in Microsoft-centric businesses, despite lacking specific ROI figures.

To learn more, read our detailed Dynamics 365 Sales vs. Zendesk Report (Updated: April 2025).

Dynamics 365 Sales vs. Zendesk

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dynamics 365 Sales

Ranking in CRM

14th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Zendesk

Ranking in CRM

20th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Help Desk Software (9th), IT Service Management (ITSM) (7th), Sales Force Automation (7th), Reporting (13th), Knowledge Management Software (3rd), Community Platforms (3rd)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.2% compared to the previous year. The mindshare of Zendesk is 1.4%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

IlyasAhmad

Manager IT infrastrcture at Sapphire Group

A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms

The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.

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JohanSkibdahl

CEO at Etcetera Networks

Automating customer support with advanced AI capabilities and seamless communication

Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo ( /products/klaviyo-reviews ), enhancing our workflows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It allows effective management of the follow-ups of leads and potential opportunities."

"Dynamics 365 Sales offers robust integration capabilities with third-party tools, complemented by our in-house developed applications. We've tailored our pricing within Dynamics 365 to suit our specific needs, collaborating closely with our teams for its development. Leveraging Azure and Microsoft Office 365 integration, Dynamics 365 becomes even more powerful."

"Dynamics 365 Sales has a sales feature that is easy to use. It is easy to understand and use."

"The tool is on the same screen as Microsoft and Windows, which makes it easier for end users to learn. Its features are good, and the solution's integration is without challenges."

"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."

"Dynamics 365 Sales facilitates remote access, allowing sales teams to work efficiently from mobile devices."

"It integrates well with other Microsoft products, enhancing sales workflow."

"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."

More Dynamics 365 Sales pros

"It's a very stable tool, very powerful."

"One of the most valuable features is that Zendesk gives you a lot of configurability, and a lot of leeway in terms of customizing the look and theme. Zendesk offers you the facility to design your own landing page, as well as the look and feel of the entire knowledge base. At the same time, they offer themes that you can simply purchase and implement. Either way, it can really be turned into the right look and feel of the knowledge base required by our company, which is very important—if you have a bland-looking page, most of the time, people will lose interest. Zendesk also allows you to test the customizations before you publish it. It gives you a sandbox location where you can test everything new that you're trying to create and publish, which is very interesting."

"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."

"Its agility and simplicity are the most valuable features. This tool is very user-friendly."

"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."

"Zendesk Support has a lot of good APIs."

"What is cool about Zendesk Guide is how it works together with others Zendesk products. Especially with support and with the analytics. Put those together for a small or medium-sized company and it's a really powerful tool."

"The most valuable features of Zendesk Support are collaboration, reports, and a self-service portal. The customer and team can see all the information needed from the portal."

More Zendesk pros

Cons

"Making it more budget-friendly would be beneficial."

"The solution’s stability could be improved."

"There's room for improvement in the pricing models."

"The pricing must be improved."

"The solution needs an improved connection to AI."

"They could improve the product's integration with Teams for seamless collaboration and enhanced administrative functionalities to reduce manual tasks."

"I found it significantly complex and not user-friendly."

"An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs."

More Dynamics 365 Sales cons

"There is always a network issue with Zendesk. But we don’t know whether it is managed. The network issue is that when I call, it does not let us."

"Report generation is still slightly tricky and not very customizable as per my inquiries."

"If I write an article, and I have a team of 30 people, and they all have a Zendesk account, when I write an article, I send them an email. "Hey guys, I just wrote this article. It's one of the most popular topics this month on which we are not covered. Please check it and make sure that you include it in your resolutions". The issue is, once I send it to those 30 people, and they open it, the next morning, that article is the most popular article."

"It needs to improve in terms of its flexibility, price, and installation."

"Sometimes if there was a way to just flag the actual issue out of those email chains - that would be really helpful."

"The solution could integrate better with QR codes from some websites such as Facebook."

"The solution itself wasn't easy to set up."

"Zendesk's stability on inbound calls could be improved as compared to Talkdesk."

More Zendesk cons

Pricing and Cost Advice

"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."

"Dynamics 365 Sales operates on an annual licensing basis."

"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."

"The platform is expensive."

"The cost of the solution is very similar to that of other solutions like Salesforce CRM."

"From what I hear, Zendesk's pricing is a little expensive."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"The price is very competitive."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

24%

Educational Organization

11%

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Dynamics 365 Sales?

It integrates well with other Microsoft products, enhancing sales workflow.

What needs improvement with Dynamics 365 Sales?

An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs. If Microsoft could provide direct integration, it wou...

What is your primary use case for Dynamics 365 Sales?

The usual use cases for Dynamics 365 Sales involve managing leads from various sources to define the entire customer journey, starting from lead to closure. This process includes leads, opportuniti...

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.

What needs improvement with Zendesk Support?

There could be improvements in integration, which can be achieved with APIs or tools like Zapier ( /products/zapier-reviews ). However, easier integration could enhance the usability. Multilingual ...

Microsoft Dynamics 365 Customer Service vs Dynamics 365 Sales

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Product Reports

Download Dynamics 365 Sales product report

Dynamics 365 Sales

May 2025

Download Zendesk product report

April 2025

Also Known As

No data available

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Dynamics 365 Sales empowers teams with capabilities in lead management, scheduling, and workflow organization. Its Office 365 integration and comprehensive ERP features enhance productivity and control.

Dynamics 365 Sales offers powerful tools for managing leads and customer interactions. Its integration with third-party apps and REST APIs simplifies workflows, providing comprehensive visibility and reliable performance. Teams benefit from its robust documentation and Power Platform compatibility, enhancing productivity with flexible pricing and a user-friendly interface. Despite some complexities, improvements in Outlook integration, AI features, and affordability are areas for enhancement.

What are the key features of Dynamics 365 Sales?

Lead Management: Simplifies tracking and organizing potential sales opportunities.
Office 365 Integration: Seamlessly works with Office applications for increased efficiency.
Customization Options: Allows for tailored solutions to meet business processes.
Third-party Integration: Connects with external apps to streamline operations.
Power Platform Compatibility: Enhances development and functionality.

What benefits should users expect from Dynamics 365 Sales?

Increased Productivity: Enhances efficiency with streamlined workflows and tools.
Enhanced Visibility: Provides comprehensive insights into sales activities.
Reliable Performance: Offers stability with robust platform support.
Cost-effectiveness: Flexible pricing options cater to varying business needs.
Improved Collaboration: Facilitates teamwork through seamless integrations.

Companies in industries like retail and sales management implement Dynamics 365 Sales to track opportunities and manage customer interactions. It helps in generating customized offers, managing orders, and supports sales reporting and CRM capabilities. Teams utilize it for sales management, lead follow-ups, and aligning targets with objectives, making it essential for daily operations.

Microsoft

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

Information Not Available

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber