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DataMasque vs SAS Viya Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
30th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (9th)
SAS Viya Platform
Ranking in Data Governance
11th
Average Rating
7.8
Reviews Sentiment
5.2
Number of Reviews
10
Ranking in other categories
Data Integration (21st), Data Quality (6th), Data Management Platforms (DMP) (6th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of SAS Viya Platform is 0.6%. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
SAS Viya Platform0.6%
DataMasque0.4%
Other99.0%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
KK
Assistant Manager Data Analytics (WFM) at Johari Digital Healthcare Limited
Modern analytics has transformed large data into faster insights and streamlined reporting
There are some areas of improvement I would mention regarding SAS Viya Platform. New users may find it complex initially, as its learning curve can be steep. Understanding CAS and different components is very challenging for a new user. The cost is also quite high; SAS Viya Platform via SaaS can be expensive compared to some open-source or other cloud alternatives. There are also some limitations in Visual Analytics. While it is easy to use, it could be more flexible compared to Power BI or Tableau. These are the main improvement areas where SAS Viya Platform should focus. I would add some additional pointers about needed improvements in SAS Viya Platform. Regarding customer support, it is good, but the response time for complex issues can sometimes be slower than expected. The documentation and learning resources are not very beginner-friendly, making it challenging for beginners to navigate. Regarding integration, it could be smoother with Databricks, Snowflake, and Power BI, but it is more complex than it should be. Since updates are automatic, users are sometimes not fully aware of changes or new features that are being updated, as compared to Power BI, which publishes updates on its website. SAS Viya Platform should work on these aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"Using SAS Viya Platform, I saw approximately a thirty to forty percent reduction in data processing time due to CAS in-memory computing, and I also reduced manual reporting efforts by approximately forty to fifty percent through automation and self-service dashboards, which definitely saved resources for my organization."
"Many good things stand out about SAS Viya Platform, including that it is a very mature tool, very reliable, and performs very consistently."
"Eliminating the need for separate visualization tools has greatly affected my team's workflow because it is just one integrated tool, one integrated platform."
"SAS Viya Platform has positively impacted my organization by saving time compared to when we were using SAS 9.4, as we can now work on two to three projects simultaneously within one hour, which is a significant improvement."
"Since starting to work with SAS Viya Platform, the positive impact we have seen includes improvements in distributing data sets for better analytics and machine learning."
"In my experience, the best feature of SAS Viya Platform is that it is very quick in doing the analysis, does the job very quickly and very well without any issues, and I was able to do multiple analyses at the same time."
"SAS Viya Platform has positively impacted our organization by allowing us to make concrete decisions about stock ordering without either underordering or overcommitting financially across a wide range of products."
"SAS Viya Platform brought several positive outcomes to my project: the centralized investigation platform, real-time fraud detection with Kafka streams scored in real time, improved reporting via SAS Visual Analytics, and the ability to scale for larger businesses."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"I rate it a nine because for a fresher, the platform might not be entirely intuitive."
"However, the complexity of licensing and learning curves for users can be challenging."
"I have one complaint about SAS Viya Platform: it offers so many options in each application that someone new who is not familiar with SAS functionality might have trouble, as the learning curve can be very hard for a new learner."
"SAS Viya Platform has a bit of a learning curve. It was not easy to start with."
"I think SAS Viya Platform could be improved as it is a little bit limited; for instance, you have to purchase specific features such as charts and quality control, so it is not a full analytics product."
"On the integration side, the PROC HTTP-based indexing is fragile."
"I would advise others looking into using SAS Viya Platform to go ahead if their budget allows."
"It was very difficult to build the required calculations directly on the reporting side, and we sometimes struggled."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
26%
Construction Company
21%
Comms Service Provider
11%
Outsourcing Company
8%
Construction Company
24%
Manufacturing Company
13%
Healthcare Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for SAS Viya Platform?
I am not much aware of the pricing, setup cost, and licensing of SAS Viya Platform because that was handled by the administrator. However, I do not think it is too costly to use. I never did a comp...
What needs improvement with SAS Viya Platform?
I would rate SAS Viya Platform an eight on a scale of one to ten. I chose an eight because it is a great product that we rely on heavily. However, the complexity of licensing and learning curves fo...
What is your primary use case for SAS Viya Platform?
Our main use case for SAS Viya Platform is analytics, particularly predictive analytics to determine demand planning and forecasting of stock. We are also interested in exploring ways we can use it...
 

Overview

Find out what your peers are saying about DataMasque vs. SAS Viya Platform and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.