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DataMasque vs SAP Business Data Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
25th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (13th)
SAP Business Data Cloud
Ranking in Data Governance
11th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
Data Integration (18th), BI (Business Intelligence) Tools (5th), Cloud Analytics (2nd), Predictive Analytics (3rd), Cloud Data Warehouse (12th)
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Pavlina Pankova - PeerSpot reviewer
Competence Leader - BI at Sabris CZ s.r.o.
Brings reporting, planning, and prediction together in one seamless workflow
I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"The visualizations are quite eye-appealing."
"SAP Analytics Cloud changed the culture of meetings with data-driven management for our client."
"The product has helped us to unify reporting between all departments and throughout the entire company; it has improved our organization by streamlining operations."
"The tool's most valuable features are the BI and planning functionalities. I value being able to integrate smart planning with BI for analysis. The solution is user-friendly."
"We are satisfied with the technical support from SAP because when we reached out, we were able to get very good support from SAP colleagues."
"What my customers like best about SAP Analytics Cloud is the dashboard because it's pretty good."
"Technical support is helpful."
"I like the predictive features of SAP. It's easy to use tools for an end-user."
 

Cons

"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"UUID generation could be improved."
"The cost is an area that could be improved."
"The business intelligence features should be improved because there is a lack of functionality regarding that part."
"The connection works only for importing data. Currently, there is no real-time integration between SAP Analytics Cloud and CRM. There are some features present in the classic but not in the optimized version. If I need to create something specific, I often have to switch the versions. It would be more convenient to have a single product that incorporates all the necessary features."
"Live Data Models are very slow and the setup can be improved, with tools such as Cloud Connector being inbuilt into SAP Analytics Cloud. Likewise, we need to write application code from scratch, rather than tweaking existing code, as we might with Excel macros. Moreover, when using responsive pages, the widgets get adjusted according to the mobile screen. As a result, when I place two or three KPI tiles, they can only be viewed tile-by-tile. We want to see the full dashboard on the mobile screen and zoom in to click on a particular section of the dashboard and go further into that. But displaying tile-by-tile makes it very annoying and the upper management using this dashboard might not be aware there are any more tiles to view."
"The customizations need to be better."
"Statistical analysis should be a bit more profound than it is."
"It is slightly behind other tools in terms of the number of graphical outputs."
"In terms of what could be improved, I would say their positioning. Effectively there are too many parts from SAP in the planning and consolidation space."
 

Pricing and Cost Advice

Information not available
"SAP pricing tends to be premium, so it is slightly higher."
"The pricing is based on an annual license and is rated a four out of ten."
"It is not the most expensive one. You have to do the cost-of-ownership analysis and take a lot of things into consideration to come up with the conclusion that it is cheaper or not, but its price is reasonable. It provides value for money."
"The premium option is very expensive at five thousand dollars. I use the nine hundred and ninety-nine dollar option."
"It's not that costly as such for the time being."
"I don't have the exact price for SAP Analytics Cloud, but it could be improved and made cheaper, especially when compared to Power BI."
"This solution is pricey."
"Compute and storage features should be sold separately."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
35%
Construction Company
19%
Comms Service Provider
8%
Computer Software Company
7%
Manufacturing Company
17%
Financial Services Firm
8%
Retailer
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise39
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about SAP Analytics Cloud?
In the data warehouse, you're free to make changes. You can make everything text, meaning it's always a string. Even numbers appear as text, giving you the flexibility to work with all columns.
What is your experience regarding pricing and costs for SAP Analytics Cloud?
I normally do not deal with the commercials, so I am not aware of the pricing part of it.
 

Also Known As

No data available
SAP Analytics Cloud
 

Overview

 

Sample Customers

Information Not Available
Live Oak Bank
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