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DataMasque vs erwin Data Modeler comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
29th
Average Rating
10.0
Reviews Sentiment
3.4
Number of Reviews
4
Ranking in other categories
Data Masking (8th)
erwin Data Modeler
Ranking in Data Governance
10th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
55
Ranking in other categories
Enterprise Architecture Management (1st), Business Process Design (4th)
 

Mindshare comparison

As of October 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of erwin Data Modeler is 0.6%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
erwin Data Modeler0.6%
DataMasque0.4%
Other99.0%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Sushree Panigrahi - PeerSpot reviewer
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
Data modeling has transformed regulatory reporting and collaboration across cloud environments
In erwin Data Modeler, areas that have room for improvement include performance improvements. I see that large models sometimes cause it to be slow when opening. Impact analysis can lag as well. Version control is another aspect. If we have developed a current version, it is not integrated with Git where we can easily compare different versions. UI modernization is also something we cannot utilize as it is primarily for development. Additionally, cloud-specific optimizations are needed when it comes to Snowflake or Databricks. When it comes to AI aspects, auto-suggestions for normalization or identifying primary, foreign, or surrogate keys are areas that can be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were able to profile all 400+ databases in our environment, identify compliance data that was not known or identified previously and allow the teams a self-service option to restore to lower environments."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"My favorite feature of erwin Data Modeler is that we can export and import tables directly from the databases, and it is easy to map from table to table and column to column."
"Overall, erwin DM's support for Snowflake is very good."
"Any tool will do diagramming but I think the ability to put the stuff up in a graphical fashion, then think about it, and keep things consistent is what's valuable about it. It's too easy when you're using other methods to not have naming consistent standards and column consistent definitions, et cetera."
"The product lets us import different types of models from various databases."
"The ability to collaborate between different members across the organization is the most valuable feature. It gives us the ability to work on the same model, regardless of where we are physically."
"We use the macros with naming standards patterns, domains, datatypes, and some common attributes. As far as other automations, a feature of the Bulk Editor is mass updates. When it sees something is nonstandard or inaccurate, it will export the better data out. Then, I can easily see which entities and attributes are not inline or standard. I can easily make changes to what was uploaded to the Bulk Editor. When taking on a new project, it can save you about a half a day on a big project across an entire team."
"Another feature of erwin is that it can help you enforce your naming standards. It has little modules that you can set up and, as you're building the data model, it's ensuring that they conform to the naming standards that you've developed."
"The visual data models for helping to overcome data source complexity and enabling understanding and collaboration around maintenance and usage are excellent. A picture speaks 1,000 words. Seeing a picture that shows you how the data relates to each other helps you better understand what the data is and how to use it. Pairing that information with a dictionary, which has the definitions of the tables and columns or the entities and attributes, ensures that the users understand what the data is so that they can use it best and most successfully."
 

Cons

"UUID generation could be improved."
"It has a very steep learning curve, limited support for NoSQL or streaming systems, and potentially a high licensing cost."
"Some Source official systems give us DDLs to work with and they have contents not required to be part of the DDL before we reverse engineer in the erwin DM. Therefore, we manually make changes to those scripts and edit them, then reverse-engineer within the tool. So, it does take some time to edit these DDL scripts generated by the source operational systems. What I would suggest: It would be helpful if there were a place within the erwin tool to import the file and automatically eliminate all the unnecessary lines of code, and just have the clean code built-in to generate the table/data model."
"The solution's model mark could be better because it crashes sometimes."
"The reverse engineering in Oracle Databases needs improvement, as there are issues."
"erwin generally fails to successfully reverse engineer our Oracle Databases into erwin data models. The way that they are engineered on our side, the syntax is correct from an Oracle perspective, but it seems to be very difficult for erwin to interpret. What I end up doing is using Oracle Data Modeler to reverse engineer into the Oracle data model, then forward engineer the DDL into an Oracle syntax, and importing that DDL into erwin in order to successfully bring in most of the information from our physical data models. That is a bit of a challenge."
"The price should be reduced."
"We are planning to move, in 2021, into their server version, where multiple data modelers can work at the same time and share their models. It has become a pain point to merge the models from individual desktops and get them into a single data model, when multiple data modelers are working on a particular project. It becomes a nightmare for the senior data modeler to bring them together, especially when it comes to recreating them when you want to merge them."
"This is a very complex product."
 

Pricing and Cost Advice

Information not available
"The tool is expensive."
"The price of erwin Data Modeler is very expensive, in particular for this part of the world."
"The primary reasons that erwin was selected were that it was much more affordable for us [than Embarcadero] and it was easily maintainable."
"An issue right now would be that erwin doesn't have a freely available browser (that I am aware of) for people who are not data modelers or data engineers that a consumer could use to look at the data models and play with it. This would not be to make any changes, but just to visually look at what exists. There are other products out there which do have end user browsers available and allow them to access data models via the data modeling tool."
"The solution is expensive."
"Price-wise, erwin Data Modeler is okay. You can purchase a single license and it is not very expensive."
"This company had bought the license for three years, and it's not an individual license. While you can buy a license for each individual, that would be very expensive. There is something called concurrent licenses where you can purchase licenses in bulk and 15 to 20 people can access the license and model. Concurrent licenses are scalable to the number of users and are proportional to the cost."
"The pricing of the solution is cheap. I rate the pricing a five out of ten."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
24%
Construction Company
18%
Outsourcing Company
14%
Comms Service Provider
11%
Financial Services Firm
14%
Outsourcing Company
9%
Manufacturing Company
8%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise4
Large Enterprise46
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for erwin Data Modeler by Quest?
The experience with pricing, setup cost, and licensing is that the licensing process is painful and quite onerous. The setup is okay, but there is room for improvement.
What needs improvement with erwin Data Modeler by Quest?
Regarding improvements, the first thing I would mention is that every release has some issues, some of which are related to current functionalities, which means they often seem not very well tested...
What is your primary use case for erwin Data Modeler by Quest?
My main use case for erwin Data Modeler is to implement a single data architecture design department so everyone is using erwin Data Modeler for their data models to be a transactional application ...
 

Also Known As

No data available
erwin DM
 

Overview

 

Sample Customers

Information Not Available
 Premera, America Honda Motors, Aetna, Kaiser Permanente, Dental Dental Cali, Cigna, Staples
Find out what your peers are saying about DataMasque vs. erwin Data Modeler and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.