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DataMasque vs erwin Data Modeler comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
30th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (9th)
erwin Data Modeler
Ranking in Data Governance
10th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
51
Ranking in other categories
Enterprise Architecture Management (1st), Business Process Design (7th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of erwin Data Modeler is 0.5%. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
erwin Data Modeler0.5%
DataMasque0.4%
Other99.1%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Sushree Panigrahi - PeerSpot reviewer
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
Data modeling has transformed regulatory reporting and collaboration across cloud environments
In erwin Data Modeler, areas that have room for improvement include performance improvements. I see that large models sometimes cause it to be slow when opening. Impact analysis can lag as well. Version control is another aspect. If we have developed a current version, it is not integrated with Git where we can easily compare different versions. UI modernization is also something we cannot utilize as it is primarily for development. Additionally, cloud-specific optimizations are needed when it comes to Snowflake or Databricks. When it comes to AI aspects, auto-suggestions for normalization or identifying primary, foreign, or surrogate keys are areas that can be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"It allows us to create logical data models. We can represent a database model in business terms, which is very useful for us."
"It has centralized storage so that a data model can be shared by different teams."
"It's important to create standard templates — Erwin is good at that — and you can customize them. You can create a standard template so that your models have the same look and feel. And then, anyone using the tool is using the same font and the same general layout. erwin's very good at helping enforce that."
"The fitting model is very intuitive."
"The product itself is fantastic and it's about the only way to get an enterprise view of the data that you're designing."
"It provides flexibility with the code. You can change the code as you want. Basically, you can change SQL based on what's best for your project."
"When you're getting down to the database level, where you're building a design and you're creating DDL out of it, or you're going in the other direction where you're reaching into system catalogs and bringing things back, that starts to really require specialization. Visio isn't going to reverse-engineer that for you. Those features in erwin are valuable."
"The solution's ability to compare and synchronize data sources with data models is fantastic. We use it for that on a regular basis to make sure that changes haven't been made to the database outside of the modeling process. I can take existing databases and reverse engineer them and understand their structure within 15 minutes. If I didn't have Data Modeler it would take hours. It increases our productivity and helps in understanding our legacy application."
 

Cons

"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"UUID generation could be improved."
"The modeling product itself is far and above anything else that I've seen on the market. There are certain inconsistencies when it comes to keeping up with other platforms' databases in the reverse-engineering process. It should also support more database platforms."
"I am not so happy with its speed. Sometimes, it can have problems with connections."
"The solution only works with one server and one database, so I don't think it's scalable enough."
"I would like to see more support for working with the big-data world. There are so many new databases evolving and it's very hard for them to keep up with all of the new technologies. It would be good if they were able to dynamically support big-data platforms, other than Hive and Teradata."
"The navigation is a little bit of a challenge. It's painful. For example, if you've got a view open and you want to try to move from side to side, the standard today is being able to drag and drop left and right. You can't really do that in the model. Moving around the model is painful because it doesn't follow the Windows model today."
"We find erwin DM less valuable creating initial drafts and reverse-engineering databases and there are still a lot of extensions to the scripting language that are not included with the erwin product."
"Complete Compare is set up only to compare properties that are of interest to us, but some of the differences cannot be brought over from one version of the model to another."
"What I did not like was that sometimes while I was creating relations, I was not getting errors. The errors only appeared when I tried to upload the model into a new database, which took a lot of time because I was creating a model, reproducing XML, and then trying to add the XML in the database."
 

Pricing and Cost Advice

Information not available
"The solution is expensive."
"Likewise, the solution is a little pricey."
"I don't specifically know what we're paying now. About three years ago, in another organization, I have this memory of 6,000 AUD a seat or something like that, but I am not sure. In the mid-2000s, it was something like 1,200 AUD a seat. I get the impression that there was a price jump when it was spun off from CA as a separate company, which is understandable, but it could sometimes be a barrier in some organizations picking it up. I haven't talked to erwin people yet, but I'm going to suggest to them that they could perhaps think of having an entry-level product that is priced a bit lower, and then, you can buy the extra suite."
"There is either a one-year or three-year license. It is not a pay-as-you-go license like a SaaS solution. It’s more of a traditional licensing. They are a little bit on the pricier side."
"erwin Data Modeler by Quest is an expensive solution."
"The primary reasons that erwin was selected were that it was much more affordable for us [than Embarcadero] and it was easily maintainable."
"An issue right now would be that erwin doesn't have a freely available browser (that I am aware of) for people who are not data modelers or data engineers that a consumer could use to look at the data models and play with it. This would not be to make any changes, but just to visually look at what exists. There are other products out there which do have end user browsers available and allow them to access data models via the data modeling tool."
"erwin has this option where you pay a one-time fee and you have the license for six years, which makes sense because I don't upgrade my database engine every other year. I have an application that depends on it. This is something weird about PowerDesigner. There are no additional costs beyond the standard licensing fee."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
26%
Construction Company
21%
Comms Service Provider
11%
Outsourcing Company
8%
Financial Services Firm
15%
Marketing Services Firm
7%
Manufacturing Company
6%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise3
Large Enterprise42
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for erwin Data Modeler by Quest?
I have no idea about the setup cost because I did not buy the license.
What needs improvement with erwin Data Modeler by Quest?
The UI in erwin Data Modeler can be improved significantly because when any new person opens the tool, all the toolbars are kept open with many tools in view, making it appear chunky. If possible, ...
What is your primary use case for erwin Data Modeler by Quest?
I primarly use erwin Data Modeler for modeling purposes. Once we have the business requirement, we create the models in erwin Data Modeler, and then we perform forward engineering to get the query ...
 

Also Known As

No data available
erwin DM
 

Overview

 

Sample Customers

Information Not Available
 Premera, America Honda Motors, Aetna, Kaiser Permanente, Dental Dental Cali, Cigna, Staples
Find out what your peers are saying about DataMasque vs. erwin Data Modeler and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.