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DataMasque vs erwin Data Modeler comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
27th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (13th)
erwin Data Modeler
Ranking in Data Governance
10th
Average Rating
8.4
Reviews Sentiment
5.7
Number of Reviews
50
Ranking in other categories
Enterprise Architecture Management (1st), Business Process Design (5th)
 

Mindshare comparison

As of May 2026, in the Data Governance category, the mindshare of DataMasque is 0.3%. The mindshare of erwin Data Modeler is 0.4%. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
erwin Data Modeler0.4%
DataMasque0.3%
Other99.3%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Sushree Panigrahi - PeerSpot reviewer
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
Data modeling has transformed regulatory reporting and collaboration across cloud environments
In erwin Data Modeler, areas that have room for improvement include performance improvements. I see that large models sometimes cause it to be slow when opening. Impact analysis can lag as well. Version control is another aspect. If we have developed a current version, it is not integrated with Git where we can easily compare different versions. UI modernization is also something we cannot utilize as it is primarily for development. Additionally, cloud-specific optimizations are needed when it comes to Snowflake or Databricks. When it comes to AI aspects, auto-suggestions for normalization or identifying primary, foreign, or surrogate keys are areas that can be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"The accuracy and speed of the solution in transforming complex designs into well-aligned data sources make the cost of the tool worth it."
"I love the way erwin Data Modeler creates data models and presents them for our users."
"It's a safeguard for me because I'm always concerned that somebody is free handing it and will forget a key coming from the parent. The migrating keys are a great feature. Identifying relationships, non-identifying relationships, and being visually right there to understand the differences are great features. erwin is key to being able to visually understand whatever the customer is requesting. They'll give you words on a paper, but once they can actually view it as a picture, it really comes to life. The data comes to life to where they understand exactly what they're asking for."
"Another feature of erwin is that it can help you enforce your naming standards. It has little modules that you can set up and, as you're building the data model, it's ensuring that they conform to the naming standards that you've developed."
"The modeling portion of the tool is the most valuable. There are some notes, naming standards, and other functions that we use as well. There's a whole boatload of functionality in this thing and we use maybe 10% of it. It seems to be pretty common that not all the functionality is fully utilized. But it's just got gobs and gobs of stuff that you can implement if you so choose to."
"erwin has versioning so you can keep versions, over time, of those models and you can compare any version to any version. If you're looking at a specific database and you want to see what changed over time, that's really useful. You can go back to a different version or connect that to your change-control processes so you can see what was released when."
"They have a lot of features and the most up-to-date technology integration, which I haven't seen in other products."
"The tool is also very intuitive and easy to use."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"I would rate the visualization feature in erwin Data Modeler a six out of ten because the visualization is somewhat poor and some of the features are not user-friendly."
"The price should be reduced."
"The erwin Data Modeler is quite complex to use."
"We can only get licenses through partners."
"I would like to see the reporting capabilities be more dynamic and more inclusive of information."
"I find the UI very clunky and very difficult to use. If I add columns to a table the whole workflow could be so much easier. I get frustrated using it. I've tried other tools. I've tried to get off of erwin a few times. I always come back to it because every tool has its own set of problems, and it seems like if I have to pick my poison, I stay with erwin. But so many things that are clunky with it."
"What I did not like was that sometimes while I was creating relations, I was not getting errors. The errors only appeared when I tried to upload the model into a new database, which took a lot of time because I was creating a model, reproducing XML, and then trying to add the XML in the database."
"We are planning to move, in 2021, into their server version, where multiple data modelers can work at the same time and share their models. It has become a pain point to merge the models from individual desktops and get them into a single data model, when multiple data modelers are working on a particular project. It becomes a nightmare for the senior data modeler to bring them together, especially when it comes to recreating them when you want to merge them."
 

Pricing and Cost Advice

Information not available
"There are two license options and the pricing is reasonable."
"I wish it wasn't so expensive. I would love to personally buy a copy of my own and have it at home, because the next job that I'm looking at is probably project management and I might not have access to the tool. I would like to keep my ability to use the tool. Therefore, they should probably have a pricing for people like me who want to just use the solution as an independent consultant, trying to get started. $3,000 is a big hit."
"This company had bought the license for three years, and it's not an individual license. While you can buy a license for each individual, that would be very expensive. There is something called concurrent licenses where you can purchase licenses in bulk and 15 to 20 people can access the license and model. Concurrent licenses are scalable to the number of users and are proportional to the cost."
"The solution is expensive."
"An issue right now would be that erwin doesn't have a freely available browser (that I am aware of) for people who are not data modelers or data engineers that a consumer could use to look at the data models and play with it. This would not be to make any changes, but just to visually look at what exists. There are other products out there which do have end user browsers available and allow them to access data models via the data modeling tool."
"erwin Data Modeler by Quest is an expensive solution."
"The tool is expensive."
"We've continued to use the product for many years and compared it with others on the market. The pricing is reasonable considering what the solution offers and what we pay. There are cheaper tools, but they may not be as robust and easy to use, so it's worth the money."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
29%
Construction Company
21%
Comms Service Provider
12%
Outsourcing Company
6%
Financial Services Firm
15%
Manufacturing Company
8%
Government
7%
Performing Arts
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise3
Large Enterprise38
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for erwin Data Modeler by Quest?
I have no idea about the setup cost because I did not buy the license.
What needs improvement with erwin Data Modeler by Quest?
The UI in erwin Data Modeler can be improved significantly because when any new person opens the tool, all the toolbars are kept open with many tools in view, making it appear chunky. If possible, ...
What is your primary use case for erwin Data Modeler by Quest?
I primarly use erwin Data Modeler for modeling purposes. Once we have the business requirement, we create the models in erwin Data Modeler, and then we perform forward engineering to get the query ...
 

Also Known As

No data available
erwin DM
 

Overview

 

Sample Customers

Information Not Available
 Premera, America Honda Motors, Aetna, Kaiser Permanente, Dental Dental Cali, Cigna, Staples
Find out what your peers are saying about DataMasque vs. erwin Data Modeler and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.