Try our new research platform with insights from 80,000+ expert users

DataMasque vs erwin Data Modeler comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
28th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (13th)
erwin Data Modeler
Ranking in Data Governance
15th
Average Rating
8.6
Reviews Sentiment
5.9
Number of Reviews
46
Ranking in other categories
Enterprise Architecture Management (2nd), Business Process Design (8th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of DataMasque is 0.3%. The mindshare of erwin Data Modeler is 0.3%. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
erwin Data Modeler0.3%
DataMasque0.3%
Other99.4%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Sushree Panigrahi - PeerSpot reviewer
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
Data modeling has transformed regulatory reporting and collaboration across cloud environments
In erwin Data Modeler, areas that have room for improvement include performance improvements. I see that large models sometimes cause it to be slow when opening. Impact analysis can lag as well. Version control is another aspect. If we have developed a current version, it is not integrated with Git where we can easily compare different versions. UI modernization is also something we cannot utilize as it is primarily for development. Additionally, cloud-specific optimizations are needed when it comes to Snowflake or Databricks. When it comes to AI aspects, auto-suggestions for normalization or identifying primary, foreign, or surrogate keys are areas that can be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"It reduces monthly savings by hundreds of thousands of dollars. Think about a company like Costco and all of the points of sale systems in Costco, all of the systems, the applications, but if all the applications in Costco all had their own data model, trying to integrate those, upgrade them and manage their different versions of the same model throughout the store, is an absolute nightmare. It's phenomenally expensive. This helps reduce that cost significantly. I'm talking on the orders of hundreds of thousands of dollars."
"The solution is excellent in providing a visual representation of a database and can generate DDL for implementing changes. We use DDL for logical purposes to review with business people, ensuring they have the required fields for processing. We also use it as a data dictionary for the physical data model to understand all the purposes of the terms. This helps us map the logical and physical terms with the business definition to understand our data."
"When you're getting down to the database level, where you're building a design and you're creating DDL out of it, or you're going in the other direction where you're reaching into system catalogs and bringing things back, that starts to really require specialization. Visio isn't going to reverse-engineer that for you. Those features in erwin are valuable."
"Being able to point it to a database and then pull the metadata is a valuable feature. Another valuable feature is being able to rearrange the model so that we can display it to users. We are able to divide the information into subject areas, and we can divide the data landscape into smaller chunks, which makes it easier to understand. If you had 14 subject areas, 1,000 entities, and 6,000 columns, you can't quite understand it all at once. So, being able to have the same underlying model but only display portions of it at a time is extremely useful."
"The solution’s code generation ensures accurate engineering of data sources, as there is no development time. Code doesn't even have to be reviewed. We have been using this solution for so long and all the code which has been generated is accurate with the requirements. Once we generate the DDLs out of the erwin tools, the development team does a quick review of the script line by line. They will just be running the script on the database and looking into other requirements, such as the index. So, there is less effort from development side to create tables or build a database."
"I love the way erwin Data Modeler creates data models and presents them for our users."
"One of the best aspects of the tool is its reverse engineering capability."
"It is a scalable solution...The technical support team is fine."
 

Cons

"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"UUID generation could be improved."
"One of the things I've been talking to the erwin team about through the years is that every data model should have the ability to be multi-language... When I was working at Honda, it became very difficult to work with the Japanese teams using just one model. You can have two models, one in English and one in Japanese, but that means you have to keep the updates back and forth, and that always increases the risk of something not being updated."
"I would like the solution to be more user-friendly to deploy."
"I would like to see the ability to support more NoSQL platforms more quickly. In addition, enhancing the graphics to render more quickly would be beneficial for any user."
"I love the product. I love the ability to get into the code, make it automated, and make it do what I want. I would like to see them put some kind of governance over the ability to make changes to the mart tables with the API, so that instead of just using the modeler's rights to a table -- it has a separate set of rights for API access. That would give us the ability to put governance around API applications. Right now a person with erwin and Excel/VBA has the ability to make changes to models with the API if they also have rights to make changes to the model from erwin. It's a risk."
"The solution's model mark could be better because it crashes sometimes."
"The erwin Data Modeler is quite complex to use."
"We are planning to move, in 2021, into their server version, where multiple data modelers can work at the same time and share their models. It has become a pain point to merge the models from individual desktops and get them into a single data model, when multiple data modelers are working on a particular project. It becomes a nightmare for the senior data modeler to bring them together, especially when it comes to recreating them when you want to merge them."
"It has a very steep learning curve, limited support for NoSQL or streaming systems, and potentially a high licensing cost."
 

Pricing and Cost Advice

Information not available
"erwin has this option where you pay a one-time fee and you have the license for six years, which makes sense because I don't upgrade my database engine every other year. I have an application that depends on it. This is something weird about PowerDesigner. There are no additional costs beyond the standard licensing fee."
"Though the solution is not cheap, it's worth the money."
"There is either a one-year or three-year license. It is not a pay-as-you-go license like a SaaS solution. It’s more of a traditional licensing. They are a little bit on the pricier side."
"Likewise, the solution is a little pricey."
"We've continued to use the product for many years and compared it with others on the market. The pricing is reasonable considering what the solution offers and what we pay. There are cheaper tools, but they may not be as robust and easy to use, so it's worth the money."
"erwin is expensive compared to other solutions. We are paying almost $6,000 per seat a month."
"The primary reasons that erwin was selected were that it was much more affordable for us [than Embarcadero] and it was easily maintainable."
"The price of erwin Data Modeler is very expensive, in particular for this part of the world."
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Energy/Utilities Company
45%
Computer Software Company
12%
Marketing Services Firm
10%
Comms Service Provider
7%
Financial Services Firm
18%
Government
8%
Manufacturing Company
8%
Performing Arts
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
The DM team was very happy to work with us when we were determining the pricing and licensing model we wanted to use.
What needs improvement with DataMasque?
I think it would be great if the user experience was upgraded because it can be quite technical at times. The user interface could benefit from an upgrade as it can be quite technical at times. I d...
What is your primary use case for DataMasque?
I use the solution to mask production data and restore it into a QA environment.
What is your experience regarding pricing and costs for erwin Data Modeler by Quest?
Regarding pricing, I am unsure what the exact price is for erwin Data Modeler, but I believe it is not useful for an individual. It is more targeted toward an enterprise level since organizations l...
What needs improvement with erwin Data Modeler by Quest?
I write code and I write code accessing erwin Data Modeler's API, the Application Programming Interface, so that I can use Excel to update erwin Data Modeler and then get those updates and put them...
What is your primary use case for erwin Data Modeler by Quest?
I work for CVS with a pretty big database as a data modeler on the PBMs, the Caremark PBM side, which is the Pharmacy Benefits Manager. There's a retail side too for all the stores, but our data wa...
 

Also Known As

No data available
erwin DM
 

Overview

 

Sample Customers

Information Not Available
 Premera, America Honda Motors, Aetna, Kaiser Permanente, Dental Dental Cali, Cigna, Staples
Find out what your peers are saying about DataMasque vs. erwin Data Modeler and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.