The most valuable features of Qualtrics XM Platform are survey design, response collection, analytics dashboard, reporting, and the ability to manage feedback across multiple channels and use cases. It makes it easy to create surveys, distribute them, collect structured responses, and analyze the results. I also value the analytics and reporting capabilities because the data can be converted into insights for product teams, application owners, and service teams. Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche. Instead of relying on ad hoc platforms, spreadsheets, or custom-built feedback forms, teams can use a common platform with better reporting and governance. It helps application owners and business teams to understand the user experience, satisfaction, pain points, adoption issues, and improvement opportunities. The integration of this was very easy for the developers, and collecting the data was far better. It improved operations, as there are no manual efforts required for multiple teams and multiple applications to build feedback solutions. In the context of Roche, the biggest benefit is that feedback can be collected consistently and converted into actionable insights for improving applications, services, and processes.
