CA Asset Portfolio Management vs Freshservice comparison

Broadcom and Freshworks are both solutions in the IT Asset Management category. Broadcom is ranked #15, while Freshworks is ranked #6 with an average rating of 8.2. Additionally, 100% of Broadcom users are willing to recommend the solution, compared to 97% of Freshworks users who would recommend it.

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Executive SummaryUpdated on Dec 18, 2024

CA Asset Portfolio Management and Freshservice are solutions in the IT asset management and service management category. Freshservice seems to have the upper hand due to its comprehensive feature set and value proposition, even though CA Asset Portfolio Management has more favorable pricing and support perceptions.

Features: CA Asset Portfolio Management provides a comprehensive suite for asset lifecycle management, inventory tracking, and compliance. It focuses on detailed asset oversight. Freshservice excels in intuitive incident management, service request handling, and offers a self-service portal, covering broader IT service management that caters to dynamic tech environments.

Room for Improvement: CA Asset Portfolio Management could benefit from simplifying its deployment process and offering more straightforward configuration options. Enhancing user interface intuitiveness could also improve user experience. Freshservice might improve by expanding customization capabilities and refining feature integration. It could also enhance automation capabilities for better ticket routing efficiency.

Ease of Deployment and Customer Service: CA Asset Portfolio Management involves a complex deployment process but is supported by strong customer service that helps mitigate challenges. Freshservice offers a cloud-based model that streamlines setup, making deployment easier and quicker. Its prompt customer service enhances the overall user-friendly experience.

Pricing and ROI: CA Asset Portfolio Management tends to have a higher initial setup cost, but provides long-term ROI by boosting asset utilization and compliance. Freshservice's subscription-based pricing model is more accessible and delivers immediate value. The pricing aligns well with perceived value, offering a competitive edge in ROI over CA Asset Portfolio Management.

To learn more, read our detailed CA Asset Portfolio Management vs. Freshservice Report (Updated: August 2026).

Buyer's Guide

CA Asset Portfolio Management vs. Freshservice

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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reviewer1998918

Enterprise systems management team lead

Integrates well, highly stable, and scalable

CA Asset Portfolio Management can improve the uploading of batch information. I have to upload large amounts of information and it can take a long time to finish. There are some other solutions that are better, such as Micro Focus. We have approximately 10,000 PCs that we are busy processing and we have to upload information to them but when we use this solution it is complex. When we use Micro Focus it is better.

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Raja Farrar

IT Service Delivery Manager at Symposiam

Automation and AI have transformed our service delivery and have made IT support faster and more efficient

I always keep up with Freshservice's roadmaps and new features. Freshservice has been very good at listening to feedback and adding those feature requests into their next iterations. I wish they would offer more granular data export options for utilizing in Power BI, along with predictive analytics for capacity planning and SLA breaches to enable more proactive support management and reduce firefighting. While the dashboards are effective, some users find custom reporting limited compared to ServiceNow or Jira. I would also appreciate deeper integrations, especially for niche apps requiring development coding work to enable advanced orchestration. Native integrations for DevOps pipelines such as GitHub Actions and Jenkins, along with stronger API flexibility for complex workflows, would enhance functionality. Although the CMDB and asset management are solid, they do lack advanced dependency mapping compared to other enterprise tools. My wishlist includes automated impact analysis for changes and improved visualization of asset relationships, enabling quicker resolutions from an agent's perspective when alerts come in. I acknowledge that Device42 may enhance this, but it is an extra cost beyond what we already pay. While Freddy AI is excellent for triage and suggestions, some users desire more proactive automation, such as predictive ticket routing based on historical patterns and AI-driven capacity forecasting. Lastly, the pricing tiers might seem rigid for mid-sized teams, so a more granular add-on option for features such as Device42 or pay-per-use for orchestration workflows could be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have increased our productivity internally by using RPA with our employees who are completing the same tasks every day."

"The addition of excel advanced to directly append worksheets, add formulas, etc was very beneficial and made the code development faster."

"For an organization who is looking to do some business renovation, the solution can work well depending on its purpose and usage."

"With the cash flow generated just on the one bot we had operating, it's paid for itself in the first month."

"I like the new GenAI and Automation Co-Pilot, which is something like attended automation."

"Automation Anywhere is a decent competitor and gives a better solution."

"While RPA is the cutting-edge technology to bring digital transformation, the RPA as a service will reduce costs and increase efficiency with ease of deployment, less maintenance, and cheaper upgrade costs."

"I strongly believe that the UI which we have is a good advantage for Automation Anywhere, as it is easy to understand, so a person who is new to Automation Anywhere can easily understand and start their journey with it."

More Automation Anywhere pros

"Cost, time, and risks that relate to auditing of compliance are greatly reduced with the use of IT asset manager."

"Also, the software you have, you can monitor for end of life. If you have software that is end of life, then you can have it uninstalled and buy the new software, so you can make sure that you're not running into vulnerabilities with unsupported software in your environment."

"Enables me to know where an asset is at any point during its lifecycle: How old it is, who it belongs to, and where it's at within that lifecycle."

"It enables us to make better business and financial decisions."

"Reduces software cost. Reduces the risk of software audits."

"Our organization really has improved quite a lot since we've been using this product."

"IT Asset manager is centralized inventory software for computer hardware and software asset of the organization."

"From an implementation standpoint, and what we've seen so far of what it can do, I'd say we're extremely satisfied."

More CA Asset Portfolio Management pros

"We like the mail tickets on offer; it is something we love, and there are workflows that are working quite well, with multiple queues and resolution groups, and the solution has been stable."

"It's very handy and very easy to use."

"I do like the workflow automation capabilities, where based upon certain actions, it will automatically go and route tickets to a particular person. It is fairly user-friendly."

"We use the ticketing system primarily, which is very easy to use for all users."

"My advice for others looking into using Freshservice is that it is a very great tool, as it saves your time, your money, and your team efforts."

"It is a stable solution. My company hasn't faced any problems with the solution."

"The solution’s timely automated triggers increase our IT team’s productivity."

"We found the initial setup to be very simple."

More Freshservice pros

Cons

"I feel that document extraction like IQ Bot can be made more refined so that it may reach its full potential."

"When it comes to stability, complex bots always have issues."

"It would be helpful if we could start running a process from a particular step."

"With our current version, we are experiencing issues with the access of the Control Room. Therefore, at the moment, we cannot really scale."

"Having better documentation that is more openly available would help. Often, it feels necessary to contact someone or search for documentation that is stored behind a login or in another location. It would be beneficial to have one centralized place for everything."

"The installation piece was sort of complicated because we are new to the business. We are new to installing Automation Anywhere services and the services that they are providing. So, we are sort of expected some kind of installation engineer to come onto our premises and provide the support, rather than remotely."

"Regarding the pricing, I think it's high, and it's the same for the setup cost and licensing."

"On the user side, we have seen issues with user training."

More Automation Anywhere cons

"As I'm looking into financial reporting and audits, new features to help with this would be good."

"I'd like to see more mobile. I'd like to have it actually manage mobile devices. It really doesn't, and I'd like to have a mobile application just for asset management."

"I'd like to see end-of-life information on software products."

"It needs stronger rebooting components and the ability to develop our own software metrics."

"I would like to see more control over audit trail features, where you can turn on and off fields."

"IT asset manager is very complex when integrated with other systems like HR, help desk, procurement and supply chain systems."

"Complex software to understand at the beginning."

"CA Asset Portfolio Management can improve the uploading of batch information. I have to upload large amounts of information and it can take a long time to finish. There are some other solutions that are better, such as Micro Focus."

More CA Asset Portfolio Management cons

"This product is very good for small and mid-level markets; however, I'm not sure about expanding to a 100,000 to 200,000 user base or more."

"The round robin ticketing feature that they have is not ideal."

"We would like to have chat as a support channel in order to enjoy the same benefit of real-time support that Freshdesk has."

"It's hard to interact directly with the users themselves."

"The automation workflows are powerful, but the UI can feel limited; once the workflows get complex, it becomes hard to visualize them."

"The reporting and management information (MI) are very limited, and stopped realistic and timely reporting on outstanding incidents."

"There is a need for improvement in terms of automatic escalation to the next level if an issue is not resolved. It should optimize and allow customization. Additionally, asset management needs improvement."

"It would be good to have the product integrated with Google because that's our corporate tool of choice."

More Freshservice cons

Pricing and Cost Advice

"There are a lot of savings in terms of effort and time as well as costs. Automation Anywhere automates a lot of processes. It allows an organization to save the efforts of a lot people. It saves a lot of time because people can't work a whole day (24/7), but Automation Anywhere bots can."

"I really enjoy the pricing options with Automation Anywhere, as they are able to flex their ability to adapt to the needs of the customer really well."

"The pricing that we received from Automation Anywhere in the beginning was very economical for us. We've seen a lot of benefit from what we spent to what we're receiving. From the beginning, it's been a very low-cost implementation for us."

"We save approximately 10,000 hours per year."

"Based on what I've heard, it's costly, but I don't know much about its pricing."

"I think it's $5,500 per license."

"It is one of the most affordable RPA solutions, and as for licensing, they offer a community edition that greatly helps anyone who aspires to learn about the product before buying the enterprise solution."

"The licensing needs to be made simpler or shortened."

More Automation Anywhere pricing and cost advice

Information not available

"Its price is great. Its pricing is supposedly a lot less than ServiceNow and other alternatives."

"The price of Freshservice could improve, it is expensive."

"Freshservice price is competitive, it is not more than other solutions on the market."

"I don't think it's expensive for the US or some European markets. Still, when I used Freshservice in Mexico, some customers found it a bit pricey, especially considering the platform's features. I think the pricing is fair for use in the European market, but it might be perceived differently in Latin America."

"One of the key benefits of Freshservice is license management. Asset management has the possibility to keep track of licenses and that's very useful. The price of the solution is very good."

"The solution has an annual licensing model."

"The cost at the current timing is very reasonable but as the product gains popularity, I anticipate it might become expensive. Fortunately my customers have been offered a generous discount making it more affordable for me and satisfying both my needs and customers requirement."

"The pricing information is on their website. It's my understanding that their Pro Plan, for example, is around $89/month."

More Freshservice pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Construction Company

11%

Outsourcing Company

10%

Construction Company

20%

Outsourcing Company

17%

Financial Services Firm

Healthcare Company

Construction Company

11%

Manufacturing Company

10%

University

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	82
Large Enterprise	558

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	5
Large Enterprise	16

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your experience regarding pricing and costs for Freshservice?

I cannot comment much on the pricing, setup cost, and licensing for Freshservice as it was already preset up in my co...

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What needs improvement with Freshservice?

I believe Freshservice can be improved by offering more advanced features and customizability. In terms of improvemen...

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In Freshservice, I typically use it for day-to-day tasks. A quick, specific example of how I use Freshservice in my d...

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Comparisons

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Compared 13% of the time

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Compared 11% of the time

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Compared 6% of the time

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Compared 5% of the time

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ServiceNow vs Freshservice

Compared 11% of the time

Zendesk vs Freshservice

Compared 8% of the time

JIRA Service Management vs Freshservice

Compared 6% of the time

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Compared 4% of the time

Device42 vs Freshservice

Compared 4% of the time

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Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

CA Asset Portfolio Management

August 2026

Download CA Asset Portfolio Management product report

Buyer's Guide

Freshservice

August 2026

Download Freshservice product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

CA IT Asset Manager, CA Asset Manager, ITAM, IT Asset Manager, CA SAM, CA Software Asset Manager, Asset Portfolio Management, Asset Portfolio Manager

Flint

Interactive Demo

Automation Anywhere

Demo not available

Broadcom

Demo not available

Freshworks

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

CA Asset Portfolio Management integrates with Service Desk, automates asset discovery, and offers centralized inventory, enhancing cost control and license compliance while reducing audit costs and risks for organizations managing assets across multiple locations.

CA Asset Portfolio Management is designed to simplify asset tracking, enhance decision-making for new purchases, and ensure precise lifecycle tracking. It provides significant value by reconciling inventory with licenses and producing compliance reports, making it ideal for organizations operating in decentralized environments. Users can consolidate information efficiently by integrating it with their CMDBs. While it performs strongly, there is room for improvement in integration with HR and other systems, initial comprehension, financial reporting, and cloud cost management. Enhanced mobile management and batch information uploading are also desired, along with a unified inventory and compliance system.

What are the key features?

Service Desk Integration: Aligns asset management with IT service management for streamlined operations.
Automated Asset Discovery: Automatically identifies and tracks hardware and software assets.
Centralized Inventory: Provides a consolidated view of all assets for better oversight and control.
Lifecycle Tracking: Monitors asset lifecycle stages to optimize resource allocation.
License Reconciliation: Matches inventory with software licenses to ensure compliance.

What benefits should be sought in reviews?

Cost Reduction: Enhanced cost control and lowered audit-related expenses.
Improved Compliance: Mitigates compliance risks through precise license tracking.
Efficient Decision-Making: Supports informed purchasing decisions through comprehensive asset tracking.
Risk Mitigation: Reduces audit-related risks and enhances compliance reporting.

In industries like IT and cloud management, CA Asset Portfolio Management is utilized for tracking software purchases versus installations, ensuring efficient lifecycle asset management, and supporting compliance efforts. It is integrated into CMDBs to consolidate resources and manage decentralized environments. Users pair it with tools like Client Automation and CA SAM for effective hardware and software discovery, making it a robust choice for asset management.

Broadcom

Freshservice specializes in user-friendliness and seamless integration, facilitating IT operations with AI-driven ticketing and flexible asset management, essential for diverse organizations.

Known for its comprehensive automation and integration with platforms like AWS, Freshservice enhances IT tasks with flexible workflows and intuitive dashboards. Its self-service portal and effective incident management promote efficient service delivery and SLA compliance, making it vital for IT teams. However, users seek enhanced customization and integration with Microsoft and Google, along with improved analytics and project management features.

What are the essential features of Freshservice?

User-friendliness: Simplifies IT processes with intuitive design.
Comprehensive automation: Optimizes operations through streamlined processes.
AI-powered ticketing: Enhances ticket management with intelligent solutions.
Seamless integration: Connects with platforms like AWS and SolarWinds for efficient workflows.
Flexible workflows and asset management: Adapts to diverse IT needs for better service delivery.

What benefits should users consider in Freshservice reviews?

Streamlined IT operations: Simplifies and speeds up service processes.
Improved SLA compliance: Enhances adherence to service level agreements through efficient management.
Increased service delivery: Boosts the quality and efficiency of services provided.
Visibility across departments: Provides clear tracking and management of service requests and assets.

Freshservice is widely implemented in IT service management, supporting ticketing, incident management, and change management. It assists in customer service, internal support, and integrates with Azure and AWS. Significant for HR service centers and knowledge bases, it enables workflow automation and reporting, centralizing service operations for enhanced visibility and tracking across departments.

Freshworks

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

First Horizon National Corporation, Logicalis, Racing and Wagering Western Australia

Sinclair Broadcast Group, Western Carriers, Judson University, Golf Canada, Travix, Proxama, Paymentez, Ready Auto Transport

Buyer's Guide

CA Asset Portfolio Management vs. Freshservice

August 2026

Free Report: CA Asset Portfolio Management vs. Freshservice

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